VCCP CEO exits | Ferrier: Consumer insights 'over-rated' | New CCO for DDB | Can The Masked Singer go the distance for Ten? | Herald Sun named News Brand of the Year | The Chaser on press freedom in Oz | 17 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Mumbrella's neXt Award entries close in two days [Mumbrella neXt Awards]( celebrates the emerging stars of Australia’s media and marketing industry. If you have under ten years industry experience, be sure to throw your name into the hat by Friday to save on entry fees. Are you looking to make 2020 the year you drive your career to the next level? If so, now is the time to start shouting about your achievements and contributions. Entering is a simple three-step process, so see which category fits and get your [entry started]( before the deadline on Friday at midnight. News [Consumer insights are over-rated: Adam Ferrier on the risks of listening to consumers too much]( Thinkerbell co-founder Adam Ferrier has said that if consumer insights were used during the creation of Vegemite, the spread wouldn’t even exist, which is why sometimes putting the consumer at the heart of the business isn’t the right choice. “What you want to put at the heart, at the very core of your business, is your brand and building a brand that consumers then want, understanding what your brand stands for and putting that before anything else,” Ferrier said. [READ MORE »]( News [Herald Sun named News Brand of the Year as The Heart Foundation and News Corp’s Serial Killer sweeps the 2019 News Media Awards]( The Herald Sun has been named News Brand of the Year and Daily News Brand of the Year, and been recognised with News Story of the Year for its reporting on Lawyer X, at the 2019 News Media Awards. But the biggest cache of awards went to The Heart Foundation and News Corp Australia’s Serial Killer campaign which has seen great success since it ran earlier this year, winning a host of awards and getting heart health checks added to Medicare. The campaign won in five categories at the News Media Awards, including Best Execution of Print Advertising for a Client – national/metro. [READ MORE »]( Dr Mumbo [Dr Mumbo: Want press freedom in Australia? Try Spray 'N' Wipe For Journos]( What are news organisations to do when press freedom in Australia is such a monumental failure? Well, thanks to a new product,  Spray ‘N’ Wipe For Journos, there’s a new way to avoid detection. [READ MORE »]( News [The Masked Singer sticks above 1m metro viewers for second night out]( The second night of The Masked Singer has drawn 1.054m metro viewers to Ten, maintaining the momentum the show began on Monday night when it premiered to 1.162m. The show, which sees a celebrity entrant ‘unmasked’ every night, has social media divided, with some praising the odd concept and complex set and costume design, and others claiming to be engaging with the show via ‘hate watching’. But the show delivered for Ten in the key advertising demographics of 16-39, 18-49 and 25-54, holding the top spot across all three. Ten was also the most-watched channel with metro audiences 16-39 and 25-54. [READ MORE »]( Features [Ten’s ‘calculated risk’ on The Masked Singer seems to have paid off, but can the show go the distance?]( In the days leading up to the premiere of The Masked Singer on Ten, Mumbrella sat down with EP Stephen Tate and host Osher Günsberg to get their predictions about the show’s success and why they’re confident star power isn’t the most important factor of the unique format. When The Masked Singer landed on Ten this week to give the network the biggest launch since I’m A Celebrity back in 2015, it appeared the hype around the show had paid off for Ten. [READ MORE »]( News [CEO of VCCP Sydney Andrew Holt to depart after 'mutual agreement']( The CEO of VCCP Sydney, Andrew Holt, is leaving the agency. An announcement said the decision was mutual. [READ MORE »]( News [Tara Ford promoted to chief creative officer of DDB Sydney]( DDB Sydney’s executive creative director (ECD), Tara Ford, has been promoted to chief creative officer (CCO). The agency said this makes her the first female chief creative officer of a major Australian advertising agency. [READ MORE »]( News [DAN's Vizeum adds Kathmandu and Bank First to client roster]( Vizeum has added travel and adventure retailer Kathmandu and customer-owned bank Bank First to its list of clients. The Dentsu Aegis Network (DAN) agency will be responsible for Kathmandu’s marketing communications account for Australia and New Zealand. [READ MORE »]( News [IAA reveals jury for 2019 Big Idea challenge]( The industry judging panel for the International Advertising Association (IAA’s) Big Idea competition will be chaired by the new CEO of Clemenger BBDO Melbourne, Gayle While. The challenge is created for undergraduate students who are studying marketing, advertising, media or communications, and aims to develop tomorrow’s generation of industry leaders, as well as help participants gain jobs and internships. [READ MORE »]( News ['I don't want to be an angel', say children in confronting campaign from The Kids' Cancer Project]( Saatchi & Saatchi has created a confronting campaign for The Kids’ Cancer Project, paying tribute to defiant children and adolescents with cancer. The print ads show children pulling what are often seen as rude hand gestures, whilst displaying their intravenous cannulas. The campaign is paired with the tag line “I don’t want to be an angel”. [READ MORE »]( News [Financial institutions dominate top 10 CX brands, as voted by Australian consumers]( Australian consumers have voted Singapore Airlines as the brand with the best customer experience, according to KPMG’s Customer Experience Excellence 2019 report, but financial institutions dominated the top 10. RACQ Insurance (#2), Bendigo Bank (#3), Paypal (#4), Afterpay (#5), ING (#6), NRMA Insurance (#7) and RACV Insurance (#9) all cracked the top 10, with Dan Murphy’s (#8) and Subway (#10) rounding out the list. [READ MORE »]( Dr Mumbo [Dr Mumbo: Become the ABC's chief of staff in Wagga for just $95]( Article after article is telling us that wage growth is slowing down. And while it might be tough times in the city, spare a thought for our region-dwelling comrades. Out in New South Wales’ Wagga Wagga, there’s a position going as the ABC’s chief of staff. It’s a full-time contract, for 11 months, and – according to the ad – pays $95 per year. [READ MORE »]( News [Matt Daunt and Chloe McCormack join Red Engine SCC]( Independent creative agency Red Engine SCC has added Matt Daunt and Chloe McCormack to its team. Daunt joins as client partner and McCormack as account director. [READ MORE »]( News [Brad Pitt’s Ad Astra takes $1.95m in first weekend at the box office, but fails to top Downton Abbey]( Ad Astra, the science fiction film fronted by Brad Pitt and co-written and directed by James Gray, took $1.947m in its first weekend in the Australian box office across 364 screens, giving it a strong launch but failing to topple Downton Abbey. The film, which picks up where the TV show of the same title left off in 2015, took $2.256m for its second weekend across 452 screens, for a running total of $7.097m. [READ MORE »]( News [Hit 105 welcomes assistant content director and music director]( Hit 105 has announced Abi Benaud will return to Brisbane as assistant content director and Jake Powell is the radio station’s new music director. Benaud was most recently based in Sydney as 2Day FM’s executive producer, and will relocate for the role she starts on 2 October. [READ MORE »]( Have you tried Mumbrella Pro yet? [Mumbrella Pro]( is the most extensive collection of audio, video, presentations and more from a range of Mumbrella events including Mumbrella360. It also includes an extensive directory of brands, agencies, media owners and industry professionals. And that’s not all, you can test drive it for seven days totally free of charge. [Take the trial today,]( you won’t regret it. Jobs [17 new jobs]( F.Y.I • [CX company Geronimo acquires data and analytics firm Data Hatch]( MOST DISCUSSED [‘When they go high, in terms of age, we go low’: Junkee jabs Pedestrian and slams Nielsen's Digital Content Ratings]( [Mel Roberts steps down from Ikon Melbourne MD role]( [News Corp doubles down on Carrie Bickmore story, says Nine did approach her for Today Show gig]( [Tourism Tasmania says old mate has been 'coming to Tassie for years' in response to SA campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](