AADL sells off ADMA | WPP merges PR agencies | Why the industry should strike tomorrow | Google responds to ACCC | Nine axes Talking Married | Honey Badger fronts BCF campaign | 14 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Due to high demand, new Sydney dates have been released Tickets to [Mumbrella’s Digital Essentials](two-day workshop are selling fast. The Sydney course has sold out, but the great news is that we’ve just released new dates on October 28 and 29. The Melbourne course only has two places left, but if you move fast you can still grab a place and a $200 earlybird saving before Monday. Designed to help you long after the course has ended, Mumbrella’s Digital Essentials is a two-day workshop to get you up to speed with the fast paced digital marketing landscape. [Book your ticket and save before Monday.]( News [ADMA acquired by Australian Computer Society]( Industry body the Association for Data-Driven Marketing and Advertising (ADMA) has been acquired by the Australian Computer Society (ACS). The acquisition also includes former assets of the Australian Alliance of Data Leadership (AADL): the Institute of Analytics Professionals of Australia (IAPA), Digital + Technology Collective (D+TC), and Data Governance Australia (DGA). [READ MORE »]( News [WPP AUNZ merges PPR into BCW]( Two of WPP AUNZ’s public relations agencies, PPR and BCW, will come together to form one agency. The merger means the death of the PPR brand, and comes just days after PPR’s CEO Michael Pooley left the business. [READ MORE »]( Opinion [We're closing for the climate strike tomorrow because our industry is partly to blame]( The Republic of Everyone and The Bravery are closing tomorrow to join the climate strike. It will impact profits, yes, but more importantly, it will signal that our industry cares about the planet despite selling things that make it worse. Quite simply, it’s the right thing to do, explain Ben Peacock, Claire Maloney and Scott Matyus-Flynn. Tomorrow, our agencies will be closing for the day to allow our teams to join the climate strike. When we made the decision to do this, we didn’t think about it too much. Since then, we’ve been surprised about a lot of the conversation it’s created. So, let us explain. [READ MORE »]( News [Google says if the ACCC plans to ‘directly intervene’ with the Android operating system it should do the same with Apple and Microsoft]( In its response to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Report, Google Australia’s managing director Melanie Silva has said that if Google’s Android operating system is under the magnifying glass, so too should Apple’s iOS and Microsoft’s Windows PC operating system. The response from Silva, posted on the Google Australia Blog, also said that the recommendations from the ACCC don’t take into account the value that Google provides publishers and existing commercial agreements between the tech giant and Australian news producers. [READ MORE »]( News [760,000 metro viewers tune in for The Bachelor’s penultimate episode]( The last episode before Matt Agnew picks his winner in The Bachelor brought 760,000 metro viewers to Ten on Wednesday night and topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. The seventh season of the reality dating show kicked off in August to 828,000 metro viewers. In 2018, 822,000 watched the second to last episode of Nick ‘Honey Badger’ Cummins’ season, while Matty J’s penultimate episode in 2017 brought 816,000. Sophie Monk’s season of The Bachelorette in 2017 brought 1.1m metro viewers for the pre-final episode. [READ MORE »]( News [Nine axes Married At First Sight companion show, Talking Married]( Talking Married, Nine’s companion show to the reality juggernaut Married At First Sight, has been dumped by the network, with co-host Shelly Horton confirming the news on Twitter. TV Blackbox first reported the cancellation of the show which sees contestants from Married At First Sight talk about their time on the show and a panel of Nine personalities discuss the issues raised in each episode. Nine declined to comment. [READ MORE »]( News [NBA star LeBron James stars in new campaign for Sprite]( NBA legend LeBron James has starred in the new campaign for Sprite. In the ad James declares he’s not going to tell you to drink a Sprite, no matter the predicament you find yourself in, and despite his cue card for the campaign insisting he delivers the line. [READ MORE »]( News [Ex-Wallaby and Bachelor Nick ‘Honey Badger’ Cummins to front BCF campaign]( Nick ‘Honey Badger’ Cummins is endorsing yet another brand, coming on board as a brand partner for BCF in a multi-year deal. Cummins – a former star of both the Wallabies and The Bachelor – has already fronted campaigns for Tradie underwear, Volkswagen and Samsung. [READ MORE »]( News [Elyse Knowles, Daisy Pearce and Nikki Van Dijk join the fight to de-stigmatise periods for TOM Organic]( TOM Organics has joined the fight to de-stigmatise conversations about menstruation with a new campaign that stars model Elyse Knowles, AFLW player Daisy Pearce and pro surfer Nikki Van Dijk. The campaign comes as regulatory body Ad Standards revealed it had received over 600 complaints about Libra’s #BloodNormal campaign. Aggrieved TV viewers called Libra’s ad ‘offensive’ and ‘degrading’, however Ad Standards dismissed the complaints. [READ MORE »]( News [Clemenger, Pulse, Glue Society and Special Group sign up for Rare intern program which seeks to pay ‘full living wage’]( A number of agencies have signed up to an intern program run by Rare, Google’s global diversity and inclusion platform for creative industries, which seeks to place talent for three months. The program promises to pay a full living wage, above the required minimum wage, of $10,000 for a 12-week contract. [READ MORE »]( News [Haystac appointed to launch US meal delivery service Door Dash in Australia]( US meal delivery service, Door Dash, has appointed Haystac to launch its brand in Australia. Australia will be the first market out of North America that Door Dash will enter. The brand states that it currently services 4,000 cities across the US and Canada. [READ MORE »]( SUPPORTED [Ditch the sales pitch argues B2B content masterclass podcast]( B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued. Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, added businesses should instead focus their efforts on delivering jargon-free, credible editorial. [READ MORE »]( News [Wavemaker promotes Cat Wolkers to national head of research and insight]( Group M’s Wavemaker Australia has promoted Cat Wolkers to national head of research and insight, after joining three years ago as director of research and insight. Wolkers made the move to Wavemaker Australia from the London office, where she worked for eight years. [READ MORE »]( News [The Sir David Martin Foundation appoints Adhesive to its PR account]( Adhesive has been appointed by the Sir David Martin Foundation to its PR account. Adhesive will be responsible for publicising its annual fundraising event, Abseil for Youth. The agency’s remit also includes appointing ambassadors and driving awareness. [READ MORE »]( News [Hardie Grant Media-owned Tide PR appoints Stacey McArdle as director]( Hardie Grant Media-owned agency, Tide PR, has appointed of Stacey McArdle as director. McArdle previously spent nearly five years with the ID Collective, starting in 2014 as an account manager and then moving up the ranks to leave as senior account director. [READ MORE »]( News [Charles Sturt University launches 'It's What We Do' brand platform via BWM Dentsu]( Charles Sturt University has launched its new brand platform, ‘It’s What We Do’, in a campaign from newly appointed creative agency BWM Dentsu. The new platform demonstrates the depth and breadth of courses and hands-on learning experiences available through the university. [READ MORE »]( News [Alt/Shift wins the PR account for the Queen Victoria Building]( Alt/Shift has been appointed by the Queen Victoria Building (QVB) as its public relations agency. Alt/Shift’s brief is to reinforce the QVB’s position as a leading retail and dining destination in Sydney, with an integrated campaign which leverages the international and local fashion brands that reside in the building. [READ MORE »]( Rising stars in marketing & media - have you put your entry together? The first entry deadline is midnight tomorrow for the [Mumbrella neXt Awards](. If you’re a stellar achiever with 10 years or less in the industry, don’t miss this chance to put your career in the spotlight. Entry isn’t difficult, but you’ll need to move fast. You’ll be asked for a brief written summary of your career, a short video (no high production values, just your story) and three testimonials from clients or colleagues. Your entry will then be judged on three criteria: progress in your own career, contribution to the wider industry and testimonials. Get your [entry submitted](. Jobs [14 new jobs]( F.Y.I • [Ooh Media appoints Philippa Kelly as non-executive director]( • [Podcast One announces full speaker lineup for SME business building event]( MOST DISCUSSED [Libra's #bloodnormal campaign becomes most-complained-about ad of the year, but Ad Standards dismisses claims it's 'offensive' and 'degrading']( [Sunrise's Samantha Armytage calls for consumers to boycott Woman's Day and The Daily Mail]( [Macquarie Media apologises to Alan Jones' advertisers and commences review of 2GB's content]( [ACMA receives over 100 complaints about Alan Jones' Jacinda Ardern comments]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](