Libra ad tops complaints for year | How many people actually complained to ACMA about Alan Jones? | Ten to capitalise on Survivor momentum | Nova mourns Jamie Martinovich | Carat wins global Voda account | Another print mag closes | 18 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( First entries close midnight Friday for Mumbrella neXt Awards [Mumbrella neXt Awards]( celebrates the emerging stars of Australia’s media and marketing industry. If you have under ten years industry experience, be sure to throw your name into the hat by Friday to save on entry fees. Are you looking to make 2020 the year you drive your career to the next level? If so, now is the time to start shouting about your achievements and contributions. Entering is a simple three step process, so see which category fits and get your [entry started](. News [ACMA receives over 100 complaints about Alan Jones' Jacinda Ardern comments]( The regulatory body which enforces radio’s code of conduct – The Australian Communications and Media Authority – received over 100 complaints about Alan Jones’ latest controversy. ACMA told Mumbrella Jones’ broadcaster, 2GB, had 60 days to respond the complaints, upon which they will either be considered ‘dealt with’, or they may be escalated. [READ MORE »]( News [Libra's #bloodnormal campaign becomes most-complained-about ad of the year, but Ad Standards dismisses claims it's 'offensive' and 'degrading']( Ad Standards has dismissed a variety of complaints regarding Libra’s #bloodnormal campaign which shows women going about their everyday lives whilst on their period and includes shots of a woman showering with blood running down her leg, a pad demonstration using red liquid, and a woman removing a pad. Ad Standards confirmed to Mumbrella it had received over 600 complaints about the ad, putting it above the previous leader for the year – a trailer for the horror film Us – which had 244 complaints. The most-complained-about ad of 2018, a Sportsbet campaign featuring a man ‘man-scaping’, had 793 complaints. [READ MORE »]( News [1.04m metro viewers tune in to see Australian Survivor crown its winner for 2019]( Ten has had its best Survivor finale since 2016 with 1.04m metro viewers tuning in to watch Looking For Alibrandi actor Pia Miranda crowned the winner of Australian Survivor: Champions vs Contenders for 2019. 2018 saw 877,000 metro viewers tune in to see Shane Gould crowned, in 2017 787,000 watched Jericho Malabonga receive the crown and in 2016 – the first season since 2005 – Kristie Bennett was crowned to 1.082m metro viewers. [READ MORE »]( News [Ten teases the return of fan favourites for Australian Survivor: All Stars]( Fresh off the back of its biggest season finale since 2016, Ten has teased fans with the promise of Australian Survivor: All Stars for 2020 which will see some of the 100 contestants who have played the game in the last four seasons return to the jungle. 24 of the biggest game players are set to return for the new season according to the announcement from Ten, with host Jonathan LaPaglia also coming back to lead the action. [READ MORE »]( News [Carat wins global Vodafone account, but Team Red remains as local agency]( Dentsu Aegis Network’s Carat has won Vodafone’s global media account, dethroning long-term global partner Wavemaker, part of the WPP group. However, the global appointment does not disrupt local arrangements, with WPP’s bespoke agency Team Red, set up especially to service Vodafone, remaining on the account. Carat’s global remit includes media buying across markets including the UK, Germany and Italy, partnered with Vodafone’s in-house biddable media team. [READ MORE »]( News [Nova Entertainment mourns the sudden passing of Jamie Martinovich]( Nova Entertainment’s Perth commercial director and market lead, Jamie Martinovich, passed away suddenly yesterday after a short illness. Martinovich took the top job in Perth when Gary Roberts resigned after 16 years in 2018. [READ MORE »]( SUPPORTED [Ditch the sales pitch argues B2B content masterclass podcast]( B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued. Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, added businesses should instead focus their efforts on delivering jargon-free, credible editorial. [READ MORE »]( News [Australians are watching almost 26 hours of video per month, a 5% year-on-year increase]( Australians across all demographics are watching around 25 hours and 40 minutes of video per month, according to a Zenith report, with that trend expected to continue well into 2021. In June, that represented a 5% year-on-year increase for people over 18 streaming video. In addition, ad spend for online video rose 26.2% to $1.4bn last year (8% of the total ad market), and Zenith predicts spend will continue to grow by 24% each year to reach almost $3.2bn in 2022. [READ MORE »]( News [Medical Observer drops print product as ‘doctors move online’]( Australian Doctor Group’s Medical Observer has dropped its print title, moving to focus on digital-only as its readership increasingly move their consumption online. The title moved from a weekly to a monthly publication in 2016 when it was still being published directly under the Cirrus Media umbrella. That same year saw the publisher register Australian Doctor Group as a business, which is now listed as the publisher of Medical Observer, Australian Doctor and other medical titles. [READ MORE »]( News [We Are Social appoints Edu Pou as executive creative director]( We Are Social has hired Edu Pou as executive creative director. Pou takes over from Phil Shearer, who departed the agency in August after three and a half years as ECD. [READ MORE »]( News [303 Mullen Lowe hires creative duo Chris Berents and Tom Johnson from BMF]( 303 Mullen Lowe has hired BMF creative duo Chris Berents and Tom Johnson. Johnson has previously worked at TBWA Auckland and DDB as a copywriter and joined BMF in 2015 where he met Berents. Berents has worked for Clemenger BBDO and Droga 5. [READ MORE »]( News [Red Engine SCC wins social media and content for Princess Cruises]( Red Engine SCC has been appointed to the social media and content account for Princess Cruises in Australia and New Zealand. The agency participated in a competitive pitch which saw it come out on top of incumbent agency Mediacom. [READ MORE »]( News [Mango hires Rhian Mason as head of social and content for Melbourne and Sydney]( Mango Communications has appointed Rhian Mason as head of social and content across its Melbourne and Sydney offices. Mason previously spent almost five years with IPG Mediabrands, starting out in Australia and eventually becoming the content strategy director for its London office. She joins after four months as a freelance planner and strategist. [READ MORE »]( News [Seven’s The All New Monty: Ladies’ Night to premiere September 29]( The airdate for Seven’s The All New Monty: Ladies’ Night has finally been revealed, months after the celebrity line-up was announced in March. The show will land 7pm Sunday September 29 on Seven and see Home and Away’s Lynne McGranger, fashion blogger Nadia Bartel, model and fitness influencer Rachael Finch, Killing Heidi frontwoman Ella Hooper, and performer Casey Donovan all strip off for breast cancer awareness. [READ MORE »]( News [Moonee Valley Racing Club appoints Frankly as its lead marketing agency]( Melbourne-based agency, Frankly, has been appointed as lead marketing agency for the Moonee Valley Racing Club and its racing, property and hospitality divisions. Frankly will be responsible for building “data-driven, performance-based initiatives and strategic campaigns” over the next two years. [READ MORE »]( News [Business bank Tyro appoints Bench for its programmatic marketing]( Sydney agency Bench has been hired by Australian business-only bank Tyro to manage its programmatic media. Tyro recently revealed a new brand identity and tagline ‘Better business banking’, to position it as a ‘trusted partner to customers’. [READ MORE »]( Only 3 places left for Melbourne. Earlybird pricing ends Monday. Tickets to [Mumbrella’s Digital Essentials](two-day workshop are selling fast. The Melbourne course only has three places left, so if you move fast you can still grab a place and a $200 earlybird saving before Monday. Designed to help you long after the course has ended, Mumbrella’s Digital Essentials is a two-day workshop to get you up to speed with the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush-up or benchmark your strategies, or perhaps someone new to the digital world, this workshop will be tailored for you. [Book your ticket and save before Monday.]( Jobs [18 new jobs]( F.Y.I • [Foxtel launches dedicated Rugby World Cup 4K channel]( • [2019 Inform News Media Summit adds Paul Fletcher to line-up]( • [Stan adds Dreamworks titles to its platform through partnership with Paramount]( MOST DISCUSSED [Sunrise's Samantha Armytage calls for consumers to boycott Woman's Day and The Daily Mail]( [Macquarie Media apologises to Alan Jones' advertisers and commences review of 2GB's content]( [Foxtel pushes mobile users from Foxtel Now to Foxtel Go for an ‘even better mobile experience’]( [Facebook claims the ACCC's Digital Platforms Report relied on 'speculative analysis' and conflated Facebook and Google]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](