DAN court case dismissed | 'There's a special place in hell', says Armytage of Woman's Day employees | Foxtel shakes-up streaming apps | Marketing mag ceases print | Survivor delivers for Ten | 15 new jobs | 'Ditch the sales pitch'

[View Newsletter Online]( [Mumbrella Newsletter]( Mumbrella Pro - never miss the unmissable again “You really should have seen that session at Mumbrella360.” We’ve all done it. Raced from one presentation to the next, but missed some serious standouts. Seen terrific ones we only wish we could share with our colleagues. Or, been forced to miss a landmark, info-packed event entirely. Now, with [Mumbrella Pro]( you’ll never have to miss a critical session, speaker or idea again. Get anytime access to everything Mumbrella – video, audio, presentations and more. Plus our invaluable directory of over 2,700 brand, agency, media owner and industry professional listings. [Take the FREE seven-day trial today.]( News [Former employee's court case against DAN over chronic pain dismissed]( A Federal Court case filed by Lien Tran against her former employer, the Dentsu Aegis Network (DAN), was dismissed yesterday with the consent of both parties. The general protections claim centred on 44 complaints she allegedly made primarily regarding hand, finger, and back pain due to her office chair, work station, and workload. According to court documents filed by Tran, this was a physical disability, and her complaints relating to it led to her dismissal. [READ MORE »]( News ['There's a special place in hell for people who work at Woman's Day': Sam Armytage doubles down on tabloid attack]( Sunrise host Samantha Armytage has said there is a special place in hell for people who work at Bauer Media’s Woman’s Day magazine. The inflammatory remark comes as Armytage takes aim at tabloid media, saying their stories are rubbish and their methods should be illegal. [READ MORE »]( News [Foxtel pushes mobile users from Foxtel Now to Foxtel Go for an ‘even better mobile experience’]( Subscription TV provider Foxtel has decided to put all its eggs in the Foxtel Go basket for mobile users, pushing them towards the app and away from its Foxtel Now platform. Foxtel Now will still be the streaming app for all other devices, including smart TVs and game consoles, with just mobile and tablet users being forced to switch to Foxtel Go. The change will begin from September 17. [READ MORE »]( SUPPORTED [Ditch the sales pitch argues B2B content masterclass podcast]( B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued. Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, added businesses should instead focus their efforts on delivering jargon-free, credible editorial. [READ MORE »]( News [Ten kicks off its ‘biggest week of the year’ with 926,000 metro viewers for the penultimate episode of Survivor]( Ten has managed to back up its promos claiming the network is set to have its “biggest week of the year” so far with 926,000 metro viewers tuning in to watch the penultimate episode of Australian Survivor. The figure gives the show its biggest regular episode ever, and its second biggest viewership since the final episode of the 2016 episode which saw Kristie Bennett crowned the winner. [READ MORE »]( News [Marketing magazine closes print operation]( The print edition of Marketing magazine is no more, with the publication conceding it is no longer financially sustainable. Editor Ben Ice said he was announcing the news with a “heavy heart” and the decision hadn’t been easy. [READ MORE »]( News [DAN's Scorch iProspect names Scott Abbott as GM]( The Dentsu Aegis Network’s digital marketing agency, Scorch iProspect, has promoted Scott Abbott to general manager and Morgan Rees to head of client partnerships, both newly-created roles. Abbott joined Scorch as head of digital from iProspect London last year, while Rees has held a series of senior positions in the business over a decade. [READ MORE »]( Opinion [Branded scents could bring customers closer than ever before]( Our sense of smell connects us to memory, nostalgia, hunger and longing. So by unlocking the power of that with branded scents, companies have a chance to get closer to their customers than ever before, argues Paul Findlay. Scent is so important to shaping how we taste, feel and remember experiences. It is scientifically proven to be a significant factor in altering mood, making people feel better and even increase productivity. [READ MORE »]( News [Downton Abbey narrowly tops the Australian box office with $3.2m in its first weekend]( Downton Abbey, the film continuation of the TV series of the same name, has narrowly knocked It: Chapter 2 off the top spot in the Australian box office, taking $3.22m in its first weekend across 502 screens. It: Chapter 2 took $3.15m across 363 screens, a 47% drop from its first weekend, for a running total of $11m. [READ MORE »]( News [Seafolly launches 'Own Your Folly' brand platform in first campaign from Thinkerbell]( Seafolly has launched its first campaign from its newly appointed creative agency Thinkerbell, along with the brand platform ‘Own Your Folly’. The campaign aims to capture the confidence of women who do not take themselves too seriously, and communicate that Seafolly’s fit and styles can give women the confidence to own their attitude. [READ MORE »]( News [News Corp Australia launches education-focused editorial campaign across all metro, major regional and local titles]( News Corp Australia has launched an editorial campaign to run across all metro, major regional and local publications in the form of a three-part education investigation. The campaign will be paired with Schools Hub, a comparison tool for parents with information on every school in the country. Schools Hub will be hosted on a new education vertical which will include curriculum advice, expert tips for parents, University and TAFE news, as well as all the latest school and education news. [READ MORE »]( News [Earth Choice lifts the curtain on environmental damage of chemical cleaners in new ad]( Earth Choice’s new campaign aims to to inspire consumers to make a better choice for the planet by switching to the environmentally-friendly cleaning brand. In the TVC, a girl follows a bubble from the dishes in the sink, through the forest where she finds a curtain hiding the waste of chemical cleaning products. [READ MORE »]( News [Inside Out PR adds The Embodied Present Process to its client list]( Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP’s Australian online platform, as well as facilitating a campaign across media outlets and a brand experience. [READ MORE »]( SUPPORTED [How to avoid being duped on audience data]( Davor Vilusic, Programmatic and Media Operations Director, carsales.com.au and Joint Managing Director, Audience360, explains why you should be vigilant with your targeting. An advertiser’s intrinsic understanding of its target audience underpins most successful campaigns. It’s a critical understanding that helps define an insight, strategy or channel selection, and which ultimately helps address a marketing challenge. [READ MORE »]( Book your ticket for Thursday to attend Mumbrella Publish This Thursday, major brands and two international speakers are set to hit the [Mumbrella Publish](stage to unpack why subscription models are on the rise, how to attract loyal audiences, pricing strategies, e-commerce growth, content marketing tips and a whole lot more. Have you looked over the program yet? If not, make sure you do so today and while you’re there lock your tickets in for Australia’s most comprehensive publishing conference. [Last tickets are available for Thursday.]( Jobs [15 new jobs]( F.Y.I • [Streaming platform Acorn TV expands Australian offering]( • [NRL partners with esports company Lets Play Live on Grand Final activation]( • [Bauer Media launches The Healthy Mummy one shot]( • [New Girl to land on SBS On Demand October 1]( MOST DISCUSSED [Foxtel overhauls entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( [Sunrise's Samantha Armytage calls for consumers to boycott Woman's Day and The Daily Mail]( [Macquarie Media apologises to Alan Jones' advertisers and commences review of 2GB's content]( [Havas Media’s Imogen Hewitt named CEO of Spark Foundry]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](