Facebook slams ACCC report | Sunrise host calls for mag boycott | Robin Bailey to leave radio | Lisa Messenger returns to print, again | Pilot Week results | Nine and News end newsagent deliveries | How to face redundancy | 24 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Book your ticket for Thursday to attend Mumbrella Publish This Thursday, major brands and two international speakers are set to hit the [Mumbrella Publish](stage to unpack why subscription models are on the rise, how to attract loyal audiences, pricing strategies, e-commerce growth, content marketing tips and a whole lot more. Have you looked over the program yet? If not, make sure you do so today and while you’re there lock your tickets in for Australia’s most comprehensive publishing conference. [Last tickets are available for Thursday.]( News [Facebook claims the ACCC's Digital Platforms Report relied on 'speculative analysis' and conflated Facebook and Google]( In its response to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Report, Facebook has criticised “speculative analysis” and conflation of the two platforms primarily implicated in the report: Facebook and Google. Facebook took particular issue with the ACCC’s suggestion that there is a power imbalance in the relationship between the social media company and news companies such as News Corp, Nine and Seven West Media, claiming that, in fact, Facebook’s terms are favourable to local publishers. [READ MORE »]( News [Macquarie Media recommends shareholders accept Nine takeover bid]( Macquarie Media has posted a Target’s Statement to the ASX recommending its shareholders accept the $1.46 per share off-market takeover bid made by Nine. Nine currently holds a 54.5% majority share in the radio business, gained after the merger with Fairfax in December 2018, while former adman John Singleton owns 32.4% and investor Mark Carnegie 3.6%. The takeover bid puts Macquarie Media at an enterprise value of $275m. [READ MORE »]( News [Robin Bailey to depart Triple M Brisbane's The Big Breakfast this week]( Co-host of Triple M Brisbane’s The Big Breakfast radio program, Robin Bailey, will finish up on Friday, 20 September. Bailey is departing to look after and spend time with her husband Sean Pickwell, who is battling cancer. [READ MORE »]( News [Lisa Messenger's The Collective Hub returns with another print edition]( The Collective Hub has returned to newsstands today, with a one-off print edition focused on the technology issues and opportunities entrepreneurs face, including viral videos, influencer posts and podcasts. Messenger announced the closure of The Collective Hub last year, saying sometimes you have to break something in order to remake it. [READ MORE »]( News [Sunrise's Samantha Armytage calls for consumers to boycott Woman's Day and The Daily Mail]( Sunrise host Samantha Armytage has taken to social media to hit out at media outlets including Bauer’s weekly magazine Woman’s Day, and online tabloid The Daily Mail. Armytage said the publications produce rubbish journalism and should be illegal. [READ MORE »]( Dr Mumbo [Dr Mumbo: Clowning around: NZ man brings clown to his redundancy meeting]( Redundancy. It’s no laughing matter. Particularly as the Australian media and marketing industry faces various headwinds including reduced budgets, pullbacks in spending, and issues with consumer confidence. What to do when you know you might be let go then? Dr Mumbo can only hope you take inspiration from Josh Thompson over in New Zealand, who brought a clown to his redundancy meeting with his (now former) employer FCB. [READ MORE »]( Opinion [Redundancy is more than losing your job – it attacks your identity]( With the media and marketing industry plagued with redundancies, and more to come, we need to get better at coping with the sense of grief and worthlessness that can come from losing your job, explains Simon Rountree. The media and marketing industry has experienced a slew of redundancies recently, with roles at some of Australia’s biggest brands disappearing. Earlier this month, REA Group restructured with around 60 redundancies, and in the past few months alone, News Corp made “around 50” people redundant, Nine made a “handful” of redundancies, five were made redundant at media agency Ikon, and the Dentsu Aegis Network continues to undergo a restructure that involves redundancies. And research states that, in the past decade, as many as 3,000 local journalism jobs have been lost. [READ MORE »]( News [Ten's Pilot Week delivers an 11.7% share for the week]( Ten’s second attempt at Pilot Week – which saw it air four one-off episodes of new programs to test consumers’ response – gave the channel an 11.7% share for the week. Last year’s Pilot Week was more extensive, with eight programs on offer, and delivered the channel an 11.5% share during the experiment. [READ MORE »]( News [Nine and News Corp end newsagent home delivery for Sydney metro market]( Australia’s two biggest newspaper publishers, Nine and News Corp, have announced plans to cease newsagent-led home delivery for their print titles in the Sydney metro area. This excludes CBD delivery. News Corp will appoint a single distributor for its deliveries as of early 2020, while Nine will use two. [READ MORE »]( News [Google to back ‘original reporting’ with algorithm change]( Tech giant Google is throwing its weight behind original reporting with its latest global search algorithm change which will see it gather feedback to better rank and surface original content. In a blog posted by Richard Gingras, Google’s vice president of news, the platform has said it wants to support original reporting which can be “critically important in the impact they have on our world”. [READ MORE »]( News [Atomic 212 named media agency of record for Greater Bank]( Independent media agency Atomic 212 has been appointed to the media account of Greater Bank, a customer-owned bank with more than 270,000 customers. The announcement signals a reunion between the media agency and multi-million dollar account. [READ MORE »]( Features [Content: How the ABC engineered a viral success with a show about going viral]( Going viral can be a great result in marketing, not always a good thing in your personal life, and sometimes a good launchpad for content – depending on the response. Mumbrella’s Hannah Blackiston speaks with Ludo Studio’s Daley Pearson and ABC’s Que Minh Luu about Content, their new vertical made-for-mobile show which managed to go viral with its first episode. My inbox is often full with TV shows/ podcasts/ books/ magazines launching. Any media launch, I’ve got a press release about it. Which is why unless it’s something massive (or something destined to fail) they sometimes don’t get the airtime they deserve. [READ MORE »]( News [NRL and Bundaberg Rum team up for responsible drinking campaign during finals series]( The NRL and Bundaberg Rum have partnered for a responsible drinking campaign that will run throughout the NRL finals series. The campaign film shows the North Queensland Cowboys’ – which is sponsored by Bundaberg Rum – water boy and trainer, Ash Graham, running astray during a match to bring a table of patrons at a pub a tray of waters. [READ MORE »]( News [9Gem lands a 12.7% audience share on Sunday night as Nine broadcasts its final Ashes Test]( Nine’s multi-channel 9Gem delivered a sizeable 12.7% audience share on Sunday night thanks to day four of the fifth, and final, Ashes Test which brought 593,000 metro viewers to the network for session one, pushing it above both Ten and the ABC. It’s the last time a Test will air on Nine, ending a run that’s been going since 1979, with the network switching to the tennis rights and Seven landing the cricket. [READ MORE »]( News [Ladbrokes highlights the seen and unseen moments behind horse racing in Spring Carnival campaign]( Ladbrokes has continued its ‘Back Yourself’ platform in its latest campaign ahead of the upcoming Spring Racing Carnival. The campaign follows the intricacies of spring racing, from the betting algorithms, lead-up races, and international horses that have come to compete. [READ MORE »]( News [The Coca-Cola Company appoints Imperfect Circle to Sprite's integrated brand experience account]( The Coca-Cola Company has hired creative startup, Imperfect Circle, to lead the integrated brand experience for Sprite across the ASEAN region. The news comes after VMLY&R regional operations director, Jeremy de Villiers, departed the agency to become Imperfect Circle’s chief operating officer. [READ MORE »]( SUPPORTED [How to avoid being duped on audience data]( Davor Vilusic, Programmatic and Media Operations Director, carsales.com.au and Joint Managing Director, Audience360, explains why you should be vigilant with your targeting. An advertiser’s intrinsic understanding of its target audience underpins most successful campaigns. It’s a critical understanding that helps define an insight, strategy or channel selection, and which ultimately helps address a marketing challenge. [READ MORE »]( News [AFL semi brings 850,000 to Seven, giving it the edge on Friday night]( The Friday night TV battle on the commercial free-to-air networks was all about sport, with the AFL semi-finals, NRL quarter finals and day two of the fifth Ashes test all going to air. The AFL semi-final match between the West Coast Eagles and Geelong Cats had the largest audience, with 850,000 tuning in across the Seven Network to watch the match, according to OzTAM’s preliminary overnight figures. [READ MORE »]( News [The AFL helps Seven to another nightly win, with 723,000 watching the Giants defeat the Lions]( The AFL semi-final between the Greater Western Sydney Giants and the Brisbane Lions brought 723,000 metro viewers to Seven on Saturday night. Despite featuring no Melbourne teams, most viewers came from the Victorian capital, with 354,000 tuning in. [READ MORE »]( News [Workwear Group appoints Paper Stone Scissors to Hard Yakka and King Gee creative account]( Workwear Group has appointed Paper Stone Scissors as its creative agency following a competitive tender process. The agency will work across the Hard Yakka and King Gee brands and be responsible for the “strategic and creative development and production of all brand communications”. [READ MORE »]( News [Noble Oak positions itself as 'noble' life insurance alternative]( Noble Oak has positioned itself as the more noble, and cheaper, alternative in the complex world of life insurance, in a new campaign from agency Mr Wolf. The campaign introduces a modern-day nobleman ‘Baron Roderick III’ and follows his day-to-day antics with his footman ‘Bletchley’. In the launch film, Baron Roderick states that nobility comes from the way you conduct yourself, such as the way Noble Oak has lowered the costs of its life insurance policies to make it easier for people to protect their families. [READ MORE »]( News [Agent 3 expands operations to Asia Pacific and hires Roger Marshall as APAC partner]( Marketing agency Agent 3 has expanded its operations into the APAC region, opening an office in Sydney. To lead the new operation in Australia, Agent 3 has hired Roger Marshall as APAC partner. [READ MORE »]( News [The Mark Agency hires Lisa Portolan to lead its new Sydney office]( Canberra-based marketing agency, The Mark Agency, has expanded its operations to Sydney and hired Lisa Portolan to lead the new office. Portolan joins from N2N Communications, where she held multiple roles including senior consultant and group account director. She also has a background working for government bodies, including the Department of Immigration and Border Protection, and the Department of Communications. [READ MORE »]( News [Nightingale Communications rebrands to Nightingale Advisors, announces new hires]( Nightingale Communications has brought its executive search recruitment arm together with its communications business and rebranded to Nightingale Advisors. The agency previously operated its recruitment services under the name of Temple Executive Search Melbourne, which it licensed from the national Temple business. The move to rebrand the agency comes after the licensing agreement came to an end. [READ MORE »]( The first deadline for Mumbrella neXt Awards entries is this Friday Are you looking to make 2020 the year you drive your career to the next level? If so, now is the time to start shouting about your achievements and contributions. [Mumbrella neXt Awards]( celebrates the emerging stars of Australia’s media and marketing industry. If you have under ten years industry experience, be sure to throw your name into the hat by Friday to save on entry fees. It is a simple three step process, so see which category fits and get your [entry started](. Jobs [24 new jobs]( F.Y.I • [Pacific launches Marie Claire Lifestyle, with Fisher & Paykel as exclusive partner]( • [Terri, Bindi and Robert return for another season of Crikey! It’s The Irwins]( • [Frank Digital and CanTeen launch platform to connect young people and parents affected by cancer]( • [Travel at 60 celebrates first year with strong growth]( • [Convert Digital announces its acquisition by Andrew Waite, Adam Littlechild and Luke Anderson]( MOST DISCUSSED [Foxtel overhauls entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( [Macquarie Media apologises to Alan Jones' advertisers and commences review of 2GB's content]( [Ooh Media launches ‘global-first’ data offering]( [Aaron Achurch joins Myer as head of media]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](