2GB apologises to advertisers | New MD for Tourism Aus | PPR CEO departs | Myer hires head of media | KFC goes after wedding business | Ikea moves into slow TV | Sealy appoints OMD | 27 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Final days to book your ticket for Publish next Thursday The former CEO of Domain and current Executive Chairman of Australian Community Media, Antony Catalano, has been confirmed to speak next Thursday at [Mumbrella Publish.](Catalano will be joined on a panel by Nic Hopkins, Peter Fray, Marina Go and Christine Anderson. They will be discussing challenges and opportunities in regional news, how the role of the national broadcaster is changing, and what the ‘Cat’ is up to now after making headlines this year. [Last tickets are available for Thursday.]( News [Macquarie Media apologises to Alan Jones' advertisers and commences review of 2GB's content]( Radio broadcaster 2GB has commenced a PR offensive, writing to its advertisers to apologise for Alan Jones’ on-air conduct, and offering clients meetings with both management and Jones to hear their views on how the station can recover. In a letter sent to 2GB’s advertisers from its parent company Macquarie Media, chairman Russell Tate also revealed there would be a full review of content on the Alan Jones Breakfast Show, which will then extend to all programs on Sydney’s 2GB and Brisbane’s 4BC. [READ MORE »]( Features [Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss]( This week, Foxtel announced three more ‘revolutionary’ changes, including Multi-Channel Network’s rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about “the world’s most enthusiastic CEO”, Foxtel’s Patrick Delany’s, presentation on how these changes will take the subscription TV provider into its next stage of life. Ten’s Pilot Week went to air, and Roxy Jacenko’s I Am Roxy came out on top with 399,000 metro viewers. It was the highest rating pilot for 2019, and also narrowly missed 2018’s Pilot Week episode of Kinney Tonight which received 404,000. The team discusses if Ten’s Pilot Week really lives up the grandeur of the US television networks’ version, and how many of this year’s shows will make it across the line. [READ MORE »]( News [PPR's CEO Michael Pooley departs after 12 years]( WPP AUNZ’s PR agency PPR has lost its CEO, with Michael Pooley departing after more than a decade with the organisation. Pooley has departed to launch his own business venture, Map Collective – a communications consulting firm. [READ MORE »]( News [Tourism Australia promotes Phillipa Harrison to managing director]( Tourism Australia has promoted Phillipa Harrison to managing director, after serving as executive general manager of international for more than two years and acting as MD for several months. Harrison becomes the national organisation’s first ever female leader, and commences in the new role immediately. [READ MORE »]( News [Aaron Achurch joins Myer as head of media]( Aaron Achurch has left his role at WPP’s media agency Mindshare to become head of media at retailer Myer. Achurch’s news comes at the same time as Gemma Hunter – from WPP stablemate Mediacom – moved back client-side to become Myer’s general manager of marketing. [READ MORE »]( SUPPORTED [The rise and fall and rise again... of white men in finance ads]( At Mumbrella’s Finance Marketing Summit 2019, Getty Images’ Kate Rourke unveiled the surprising results of research into the visual trends in the sector – and how companies can ensure they are relevant and trustworthy. Getty Images coined a term for the resurgence of caucasian, middle-aged males dominating banking ads during the 2008 financial crash. “We call him Guru Joe,” explains Kate Rourke, the photo giant’s senior manager of creative insights. [READ MORE »]( News [OMD Brisbane appointed to Sealy account]( OMD has been appointed to mattress brand Sealy’s media account, with the Brisbane office handling all media strategy, planning and buying. The appointment coincides with the relaunch of Sealy’s brand, featuring its new slogan: ‘It’s clearly a Sealy’. [READ MORE »]( News [Tourism NT repositions from 'Do the NT' to 'Different in every sense']( Tourism NT has launched a new brand positioning with a refreshed logo and replacing the tagline ‘Do the NT’ with ‘Different in every sense’. The deliberate departure from ‘Do the NT’, which first launched in 2013, follows market research across key markets in Australia and across the globe, the tourism body said. [READ MORE »]( News [The Ashes helps Nine to another nightly win, with 755,000 tuning in for session one]( 755,000 metro viewers tuned in overnight to watch session one of day one of the fifth test of The Ashes. The Ashes went to air on Nine’s primary channel, despite the contest already being decided, with 425,000 metro viewers also tuning in for the lunch coverage, and 326,000 for the later session two. [READ MORE »]( News [KFC offers up six 'Ultimate KFC Weddings' in new competition]( KFC is pitching itself to consumers as the food brand of choice for fun weddings, and offering up six KFC-themed wedding packages. The wedding package will include catering of Kentucky Fried Chicken, a KFC-themed marriage celebrant, a branded photo booth, custom KFC buckets and musical entertainment. [READ MORE »]( News [Ikea launches slow TV program of its products travelling from Sweden to Australia]( Ikea Australia has launched its own slow TV Channel on YouTube, which follows the 14-day journey of a ship bringing its products to Australia. As the ship travels through the ocean, hosts of the Ikea Sleep podcast, Kent and Sara Eriksson, read from the the 2020 catalogue. [READ MORE »]( SUPPORTED [How to avoid being duped on audience data]( An advertiser’s intrinsic understanding of its target audience underpins most successful campaigns. It’s a critical understanding that helps define an insight, strategy or channel selection, and which ultimately helps address a marketing challenge. But the promise of reaching the right audience at the right time is not only clichéd but widely understood as a given. It’s one of the reasons why advertisers default to supposedly targeted and personalised digital channels. The reality is your highly targeted digital media investment is likely not reaching the intended audience. It sounds counterproductive, inefficient and to an extent, deceptive doesn’t it? [READ MORE »]( News [Ooh Media appoints public policy expert Siobhan Marren as director of government relations]( Outdoor provider Ooh Media is upping its public policy expertise with the appointment of expert Dr Siobhan Marren into the role of director of government relations. Marren joins from the Outdoor Media Association (OMA) where she guided the industry’s response on key advocacy issues including road safety regulations and content restrictions. [READ MORE »]( News [Destination Canada and Air Canada launch an OOH campaign to entice Australians north]( Destination Canada and Air Canada have partnered to launch an OOH campaign to boost tourism in the nation. The campaign is entitled ‘Canada, You Beauty’, and features picturesque images of the Canadian wilderness with a call to action to take advantage of Air Canada’s airfares. [READ MORE »]( News [Sendle creates stickers of Aussie animals wearing gas masks to challenge Australia Post's carbon offset announcement]( Carbon-neutral parcel delivery service Sendle has challenged Australia Post to start offsetting the carbon emissions of its deliveries immediately, following Australia Post’s announcement that it intends to to introduce carbon neutral delivery for parcels sent through its Post Office and My Post Business channels. The brand has also developed a range of stickers which show native Australian animals wearing gas masks for customers to place on their parcels or share on social media, which will cause the company to offset another parcel. [READ MORE »]( Three new Mumbrella neXt Award categories to enter by next Friday [Mumbrella neXt Awards]( celebrates the emerging stars of Australia’s media and marketing industry. This year three new categories were introduced, recognising community managers as well as talent producing exceptional video content and content marketing. If you have under ten years industry experience, be sure to throw your name into the hat by next Friday to save on entry fees. See which category fits and get your [entry started](. Jobs [27 new jobs]( F.Y.I • [SBS Media adds Teri Lawson to its sales team]( • [4 Ingredients’ Kim McCosker begins filming on new show]( • [The Australian Women’s Weekly and AGL celebrate women at annual Women of the Future awards]( • [Tennis Australia announces global partnership with Ticketmaster]( • [VMLY&R hires Lucy Wilson as regional director of human resources for Australia and New Zealand]( • [The Hallway to offer internship to top Western Sydney Ad School student]( • [EY launches podcast to help marketers ‘make sense of the noise’]( MOST DISCUSSED [Foxtel overhauls entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( [MCN rebrands as Foxtel Media]( [Nine faces accusations of racism as 694,000 tune in for 60 Minutes report on Meghan Markle]( [Havas Media’s Imogen Hewitt named CEO of Spark Foundry]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](