New top marketer for Myer | Roxy tops Pilot Week | We need to talk about mental health every day | Apple's streaming service revealed | Catalano's ACM launches mag | Thinkerbell wins Royal Caribbean Cruises | 28 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Final seats left for Sydney. Book your place now in Sydney or Melbourne Tickets to [Mumbrella’s Digital Essentials](two-day workshop are selling fast. In fact, Sydney is nearly sold out. If you move fast you can still grab a place and a $200 earlybird saving before September 23. Designed to help you long after the course has ended, Mumbrella’s Digital Essentials is a two-day workshop to get you up to speed with the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush-up or benchmark your strategies, or perhaps someone new to the digital world, this workshop will be tailored for you. [Book your ticket soon.]( Opinion [We need to be able to talk about our mental health in the office every day, not just today]( It’s one thing for an employer or organisation to say they take mental health seriously and prioritise the wellbeing of their staff. But it’s another entirely to actually be confronted with a shaking, crying staff member in the midst of a panic attack in the office toilets while deadlines are fast approaching, clients are calling and to-do lists are climbing. 3 Phase Marketing’s Marnie Vinall shares her story on R U OK? Day. Since I can remember, I have always struggled with anxiety and spikes of depression. [READ MORE »]( News [Mediacom's ECD Gemma Hunter becomes Myer's general manager of marketing]( Mediacom’s executive creative director and head of Mediacom Beyond Advertising, Gemma Hunter, has gone client side, taking up the role of general manager of marketing at department store chain Myer. Hunter joined WPP’s media agency Mediacom in 2010 and has held roles including executive creative director and global ECD. She also headed up the agency’s content marketing arm, Mediacom Beyond Advertising. [READ MORE »]( News [Roxy Jacenko’s I Am Roxy attracts 399,000 metro viewers for Ten]( Ten’s third Pilot Week 2019 offering, I Am Roxy, has delivered the best result so far, bringing in 399,000 metro viewers at 8:30pm on Wednesday night. The reality program follows Sweaty Betty PR founder and media personality Roxy Jacenko in her work and home life, and is produced by Nova’s Sydney breakfast host Michael ‘Wippa’ Wipfli. The result comes as Part Time Private Eyes drew 344,000 metro viewers the night prior and Sydney’s Crazy Rich Asians delivered a disappointing 175,000 on Sunday evening. Only My 80 Year Old Flatmate remains to air, with Catfish Australia dropped over a lack of interest from participants. [READ MORE »]( SUPPORTED [How to avoid being duped on audience data]( An advertiser’s intrinsic understanding of its target audience underpins most successful campaigns. It’s a critical understanding that helps define an insight, strategy or channel selection, and which ultimately helps address a marketing challenge. But the promise of reaching the right audience at the right time is not only clichéd but widely understood as a given. It’s one of the reasons why advertisers default to supposedly targeted and personalised digital channels. The reality is your highly targeted digital media investment is likely not reaching the intended audience. It sounds counterproductive, inefficient and to an extent, deceptive doesn’t it? [READ MORE »]( News [Apple’s TV streaming service will launch in November and be cheaper than Disney, Netflix and Stan]( Australia’s streaming landscape is set to get a little bit more congested with Apple releasing the details of Apple TV+. The new streaming platform will cost Australians $7.99 per month, undercutting Disney+, Netflix and Stan. The platform will launch with exclusive content including The Morning Show, fronted by Jennifer Aniston and Reese Witherspoon, and See starring Jason Momoa. It will launch on 1 November, 18 days before Disney+ lands. [READ MORE »]( News [Antony Catalano's ACM launches regional-focused magazine and website]( Australian Community Media (ACM) has launched a dedicated website and magazine series which seeks to explore the growth potential in regional Australia. The magazine launch comes four months after real estate and media mogul Antony Catalano bought the business off its previous owner Nine. [READ MORE »]( News [Thinkerbell wins creative and PR for Royal Caribbean Cruises]( Royal Caribbean Cruises has appointed Thinkerbell to its creative and PR accounts, following a competitive pitch process. The brand has previously worked with agencies including Hulsbosch, White Grey, and Frank PR. [READ MORE »]( News [Pedestrian Group reveals first audience figures since Allure merger, with unique audience of 3.5m]( For the first time since the merger with Allure Media in 2018 all of Pedestrian Group’s editorial brands have been reflected in one figure with the group reporting a unique audience (UA) of 3.5m for the August Nielsen Digital Content Ratings (DCR). The figure was obviously a significant jump from last month’s UA of 1.074m which was just the for Pedestrian.TV platform. The 3.5m reflects the entire group portfolio, including Business Insider Australia, Kotaku, Gizmodo, Pop Sugar Australia and Lifehacker. [READ MORE »]( SUPPORTED [The rise and fall and rise again... of white men in finance ads]( At Mumbrella’s Finance Marketing Summit 2019, Getty Images’ Kate Rourke unveiled the surprising results of research into the visual trends in the sector – and how companies can ensure they are relevant and trustworthy. Getty Images coined a term for the resurgence of caucasian, middle-aged males dominating banking ads during the 2008 financial crash. “We call him Guru Joe,” explains Kate Rourke, the photo giant’s senior manager of creative insights. [READ MORE »]( News [The Works and R U OK? create a Google voice action to help people navigate tough conversations]( The Works and R U OK? have launched a voice action on Google Home and Assistant devices, in which people can speak to R U OK?’s online resources with the command “Hey Google, talk to R U OK Mate”. The tool was created to help people navigate conversations with a friend or family member they are concerned about. It consists of five different scenarios to help users role play R U OK? conversations. [READ MORE »]( News [News Corp Australia enters strategic data partnership with Productreview.com.au]( News Corp Australia has joined forces with consumer opinion platform Productreview.com.au in an agreement which will see the media business use the platform’s data sets to enhance News Corp’s audience targeting. The partnership will also be used to improve the publisher’s campaign activation platform, News Connect. [READ MORE »]( News [Dineamic appoints Channel T, Helsinki and Hearts & Science]( Pre-packaged meal delivery service Dineamic has appointed Channel T as its brand strategy and lead creative agency. The brand will also work with creative agency Helsinki and Omnicom Media Group’s newest media agency, Hearts & Science. [READ MORE »]( News [Almond Breeze uses puppies and kittens to state 'Sweetness isn't our thing' in ads for its Barista Blend]( Almond Breeze has launched a new campaign for its barista blend of almond milk, with the intention of cutting through the competitive market. The campaign promotes the low sugar content of Almond Breeze Barista Blend, using puppies and kittens to communicate that “Sweetness isn’t our thing”. [READ MORE »]( News [Gravox 'makes anything delicious' in back-to-basics campaign]( Gravox has brought its marketing back to basics with product demonstration, in a new campaign from Cummins & Partners. The ad shows the range of Gravox sauces being poured over various dishes, as well as a rubber duck, rubik’s cube and rotary phone. [READ MORE »]( News [Bench PR adds Dynatrace, Carbon Black and Elenium to its client list]( Tech specialist PR consultancy, Bench PR, has added three new clients to its portfolio. The agency will be fulfilling public relations responsibilities for software intelligence company Dynatrace, cybersecurity business Carbon Black, and startup Elenium. [READ MORE »]( Mumbrella Pro - never miss the unmissable again “You really should have seen that session at Mumbrella360.” We’ve all done it. Raced from one presentation to the next, but missed some serious standouts. Seen terrific ones we only wish we could share with our colleagues. Or, been forced to miss a landmark, info-packed event entirely. Now, with [Mumbrella Pro]( you’ll never have to miss a critical session, speaker or idea again. Get anytime access to everything Mumbrella – video, audio, presentations and more. Plus our invaluable directory of over 2,700 brand, agency, media owner and industry professional listings. [Take the FREE seven-day trial today.]( Jobs [28 new jobs]( F.Y.I • [Kyle and Jackie O launch next ‘You Get A’ giveaway]( • [Olivia Newton-John returns to Smooth FM]( • [Brightcove launches new video platform for brands, Brightcove Beacon]( • [The Weekly Times celebrates 150 years of publication with special edition]( • [Punkee reports record traffic for August]( • [SAFC partners with Audible.com.au on audio documentary initiative]( • [CBAA and First Nations Media Australia partner on community radio initiative]( MOST DISCUSSED [Foxtel overhauls entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( [MCN rebrands as Foxtel Media]( [Nine faces accusations of racism as 694,000 tune in for 60 Minutes report on Meghan Markle]( [Havas Media’s Imogen Hewitt named CEO of Spark Foundry]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](