Roxy Jacenko on her employees' mental health | Foxtel 'revolutionises', once again | New Spark Foundry CEO | Catalano joins Publish line-up | AANA to review code of ethics | 20 new jobs | The rise of white men in finance ads

[View Newsletter Online]( [Mumbrella Newsletter]( First entries are due next Friday for Mumbrella neXt Awards Are you looking to make 2020 the year you drive your career to the next level? If so, now is the time to start shouting about your achievements and contributions. [Mumbrella neXt Awards]( celebrates the emerging stars of Australia’s media and marketing industry. If you have under ten years industry experience, be sure to throw your name into the hat by next Friday to save on entry fees. It is a simple three step process, so see which category fits and get your [entry started](. Features [Mumbrellacast special: Roxy Jacenko on mental health, industry envy, and her TV pilot]( On this special episode of the Mumbrellacast, editor Vivienne Kelly sits down with Roxy Jacenko, ahead of the premiere of I Am Roxy during Ten’s Pilot Week. During the unfiltered chat, Jacenko talks about ignoring the tradition public relations model, upsetting her competitors, and how she feels about the criticism she attracts from the media and marketing industry at large. She also addresses mental health in the industry, including her notoriously hard-working staff, involvement in the Perfectly Imperfect campaign, and why she hates it when people “play the mental health card”. [READ MORE »]( News [Foxtel Media overhauls advertising offering to 'enhance the viewer experience']( Foxtel Media wants to enhance the Foxtel viewing experience while simultaneously shaking up traditional advertising models. In the first major announcement for the Foxtel sales house formerly known as MCN, Foxtel Media said a series of initiatives, including reduced ad loads, shorter ad breaks and technology innovations, was a reset for the subscription television service. [READ MORE »]( News [Foxtel revamps entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( Subscription TV provider Foxtel has overhauled its entertainment and lifestyle offering in a bid to reposition itself in the market, launching four new and exclusive Fox-branded channels and a refreshed Lifestyle franchise. From November 7 Foxtel subscribers will have access to Fox One, Fox Funny, Fox Hits and Fox Crime, in addition to the existing Fox Showcase, Fox 8, Fox Classics and Fox sports channels. [READ MORE »]( News [Antony Catalano, Marina Go, Nic Hopkins and more complete line-up for Mumbrella Publish]( The former CEO of Domain and current executive chairman of Australian Community Media, Antony Catalano, has been confirmed to speak at Mumbrella Publish. Catalano will be joined on a panel discussing challenges and opportunities in regional news by Google Australia’s manager of global communications and News Lab lead, Nic Hopkins; Professor of journalism practice and co-director at Centre for Media Transition at UTS, Peter Fray; chair of the advisory board for the Centre For Media Transition at UTS, Trustee of The Walkley Foundation and company director, Marina Go; and director of content and audience at McPherson Media Group, Christine Anderson. [READ MORE »]( News [Havas Media’s Imogen Hewitt named CEO of Spark Foundry]( Publicis Media has appointed Havas Media Group MD, Imogen Hewitt, as its new CEO. Hewitt’s appointment follows the departure of Sue Squillace, who left in June to take the CEO role at Dentsu Aegis Network’s Carat. [READ MORE »]( News [AANA invites submissions ahead of code of ethics review]( The Australian Association of National Advertisers (AANA) has announced that the AANA code of ethics, the self-regulatory industry code, is due for a full review. The review process will involve consultation with interested parties in the form of submissions, which are due by 5pm on Friday 18 October 2019. [READ MORE »]( News [Triple M and 1116 SEN to simulcast tribute to Danny Frawley]( On Saturday, Southern Cross Austereo’s Triple M and Pacific Star Network’s 1116 SEN will simulcast a special edition of The Saturday Rub in tribute to the recently deceased Danny ‘Spud’ Frawley. Frawley, a former AFL star as well as media commentator and mental health advocate, passed away on Monday. [READ MORE »]( SUPPORTED [The rise and fall and rise again... of white men in finance ads]( At Mumbrella’s Finance Marketing Summit 2019, Getty Images’ Kate Rourke unveiled the surprising results of research into the visual trends in the sector – and how companies can ensure they are relevant and trustworthy. Getty Images coined a term for the resurgence of caucasian, middle-aged males dominating banking ads during the 2008 financial crash. “We call him Guru Joe,” explains Kate Rourke, the photo giant’s senior manager of creative insights. [READ MORE »]( News [344,000 metro viewers tune in for Ten’s Part Time Private Eyes]( The second show in Ten’s Pilot Week 2019 line-up has hit screens, with 344,000 metro viewers watching scripted comedy Part Time Private Eyes on Tuesday night. The program comes after Sydney’s Crazy Rich Asians aired on Sunday night to 175,000 metro viewers. Part Time Private Eyes had a strong lead in, with Australian Survivor delivering Ten 809,000 metro viewers. Sydney’s Crazy Rich Asians on Sunday night, however, had just 249,000 metro viewers watching the previous program, Ambulance Australia. [READ MORE »]( News [Ooh Media launches ‘global-first’ data offering]( Outdoor provider Ooh Media has launched a new data proposition calling it a ‘global-first’. Smart Reach will offer advertisers the ability to “precisely engage consumers during their journeys” and comes as the company rebrands its data and insights capability Ooh Data Science. [READ MORE »]( News [Spotify launches bespoke 'Cosmic Playlists' to match each astrological signs' horoscope]( For Spotify’s latest marketing push, the music streaming platform has curated a range of playlists to reflect people’s horoscopes. The playlists were informed by the astrological readings of celebrity astrologer Chani Nicholas, determining the theme and tone of the music in the playlist. An out of home (OOH) campaign has launched the new playlists, displaying a copy of each astrological signs’ horoscope, and directing people to their respective ‘cosmic playlist’. [READ MORE »]( News [Posties pick out the '2am special' in first eBay campaign from CHE Proximity]( eBay is giving Australians an inside look at posties’ tea break chats in its first campaign from CHE Proximity, which was added to eBay’s creative agency roster earlier this year. The ads show posties surveying various online shopping packages, guessing who made them and why. The first ad features the ‘2am online special’ – a random assortment of items that could only be purchased by someone struggling to sleep. [READ MORE »]( News [Rich Boland joins creative agency Nick Did This as business director]( Independent Brisbane creative agency Nick Did This has welcomed Rich Boland to its ranks as business director. Boland joins from Clemenger Brisbane where he was a director. He has also spent time as head of client services and strategy, and general manager of George Patterson Y&R. [READ MORE »]( News [James Hennessy appointed editor of Business Insider Australia]( James Hennessy has been appointed as editor of Business Insider Australia after three and a half years co-managing the Pedestrian.TV team of 15 as deputy editor. Business Insider sits under the umbrella of Pedestrian Group after the merger between Allure Media and Pedestrian in 2018. [READ MORE »]( News [Hardhat hires Sarah Tukua as client services director]( Creative agency Hardhat has hired Sarah Tukua as client services director, leading the Tigerair, Lion Dairy & Drinks and Zip accounts. Tukua most recently spent five months as general manager at Clemenger BBDO Melbourne, where she headed up the accounts for Ford and Seek. [READ MORE »]( News [Buzzfeed Australia grows team with the appointment of Cameron Wilson]( Lane Sainty has finished the recruitment drive announced upon being appointed to the editor role at Buzzfeed Australia earlier this year, with the publication adding the ABC’s Cameron Wilson to its team. Mumbrella can reveal Wilson will be leading the coverage around the Australian internet and will focus on web culture. [READ MORE »]( News [Fifty Five 5 hires Dominic McCarthy as director]( Insights and data company Fifty Five 5, has appointed Dominic McCarthy as director. McCarthy joins after almost six years at The Leading Edge, where he started out as head of qualitative strategy and left as managing partner. [READ MORE »]( What is the Value of a Reader? Find out at Publish next Thursday Think your readers are looking only to you for news or insight? Or even looking first to you? Think again. With audiences bombarded by proliferating news sources and lures to look elsewhere, it’s never been tougher to not just attract readers – but earn their love and keep them coming back. At [Mumbrella Publish](next Thursday, you can hear how Nine, News Corp and Zenith Media are using subscriptions, rewards programs and more to build loyal, lucrative communities around their mastheads. [Last tickets are available to book now.]( Jobs [20 new jobs]( F.Y.I • [Boomtown’s competition attracts strong interest from major brands]( • [OMD Sydney raises over $19,000 for children’s charity The Pyjama Foundation]( • [New daily comedy podcast to launch with Mark Humphries, Dan Ilic, Chris Taylor and Greta Lee Jackson]( MOST DISCUSSED [Nine CEO Hugh Marks admits Liberal fundraiser ‘could have been handled better’]( [Foxtel overhauls entertainment and lifestyle offering to be ‘unapologetically and unmistakably Foxtel’]( [Women With Agency and an all-female creative team produce an ad in support of the not-for-profit movement]( [MCN rebrands as Foxtel Media]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](