Amplifi's Adrian Roeling resurfaces | Trip Advisor appoints media | Ten 'not worried' by Seven's repositioning | Cathy O'Connor and Lisa Ronson join neXt line-up | Marks sells Nine shares | 21 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Catch up on Mumbrella360 sessions and much more You might not be able to attend all of Mumbrella’s conferences but you don’t need to miss out on the exclusive content. You can catch up on the sessions on [Mumbrella Pro.]( Audio, video, presentations and more are available for your entire team now. It’s a must-have tool for media and marketing professionals, no matter whether you’re in a brand, agency or media company. [Take the FREE seven-day trial today.]( News ['It’s rather flattering': Why Ten isn't worried about James Warburton’s play for younger audiences]( During Seven’s results reporting, when new CEO James Warburton had been in the role for just five days, he said it was clear that Seven’s ageing audience demographic wasn’t conducive to the network’s success. Warburton told Mumbrella Seven relies on “ageing warhorses” in its programming and has “skewed too old”. To many, that sounded like he might be coming for Ten, which has positioned itself as the under 50s network and places its primary focus on the 16-39 key advertising demographic. But, Ten isn’t concerned that Seven may be coming for its young audiences. [READ MORE »]( News [Amplifi's Adrian Roeling becomes managing partner of Hatched Media]( The former president of Denstu Aegis Network’s (DAN) media investment division Amplifi, Adrian Roeling, has resurfaced at independent media agency Hatched Media, Mumbrella can reveal. Roeling left DAN as part of a series of high-profile departures under new CEO Henry Tajer in May. [READ MORE »]( News [Cathy O'Connor, Lisa Ronson, Katie Rigg-Smith and Nick Williams added to Mumbrella neXt line-up]( Coles CMO, Lisa Ronson; Nova CEO, Cathy O’Connor; Mindshare CEO, Katie Rigg-Smith; and founding partner of Williams International, Nick Williams, have joined the lineup of speakers at Mumbrella neXt, the new half-day conference aimed at developing those taking their first steps in a media and marketing career. Ronson, O’Connor, Williams and Rigg-Smith will take part in an interactive panel session where audience questions will be collated on the day, giving delegates the opportunity to have their most pressing questions answered by some of the industry’s most senior leaders. [READ MORE »]( News [Havas Media wins Trip Advisor account and expands remit on Destination NSW]( Following a competitive global pitch, Havas Media has been appointed Trip Advisor’s media agency of record. In addition, the agency’s remit on the Destination NSW account has expanded to include all its social media planning, buying and content. The wins boost Havas Media’s roster in the travel category, which also includes Emirates and Resorts World Sentosa. [READ MORE »]( News [CEO Hugh Marks sells $1.38m worth of Nine shares]( Nine’s CEO Hugh Marks has disposed of 700,000 ordinary shares in the company, and pocketed $1.38m from the sale. Nine said the move was to satisfy Marks’ tax obligations arising from previous share issues. [READ MORE »]( Opinion [The new Seachange is a sad case of Zombie TV: when your favourite programs come back from the dead]( Reboots like Beverly Hills 90210, Twin Peaks, Arrested Development, X-Files, Will & Grace and Roseanne are examples of unimaginative TV networks trying to outmanoeuvre each other in the ratings race. And now, we can add Seachange to that list, explains Daryl Sparkes in this crossposting from The Conversation. In Stephen King’s Pet Sematary, caretaker Jud Crandall warns against burying bodies in the old Indian burial ground. “They don’t come back the same”, the old man drawls, with a mix of desperation and horror in his voice. [READ MORE »]( News [Russel Howcroft-hosted doco on ad agency Mojo to air on ABC on 1 October]( At 8:30pm on Tuesday, 1 October, the documentary on ad agency Mojo will go to air on the ABC. The one-hour documentary is produced by CJZ, hosted by Gruen panellist and PwC’s chief creative officer Russel Howcroft, and will feature interviews with Paul Hogan, John Cornell, Ita Buttrose, John Singleton, Ian Chappell and insiders from Mojo. [READ MORE »]( News [Gruen series 11 returns to the ABC on 25 September]( Series 11 of the ABC’s advertising panel show, Gruen, will go to air at 8:30pm on Wednesday, 25 September. Comedian and executive producer of the program Wil Anderson returns to the hosting seat, while adland veterans Todd Sampson and Russel Howcroft will be by his side as panellists. This series will feature Campaign Edge’s Dee Madigan, One Green Bean’s Claire Salvetti, BMF’s Christina Aventi, and creative director Karen Ferry. [READ MORE »]( News ['He was simply everyone’s mate': AFL legend and media personality Danny Frawley passes away]( AFL legend Danny ‘Spud’ Frawley has passed away at just 56 after a fatal car accident in Melbourne. Frawley was also a much-loved media personality, joining Crocmedia and 1116 SEN as one of the original Off The Bench TV hosts, a key member of the AFL Nation broadcast team and a regular guest across the network. He also worked with Fox Sports, Nine and Triple M. [READ MORE »]( News [This Time Next Year falls to 515,000 metro viewers]( Nine’s This Time Next Year, which sees Karl Stefanovic meet with people who have vowed to change their lives in 12 months, has fallen to 515,000 metro viewers. The second season of the show premiered in August to 686,000 but has struggled to climb that high again since. Last week’s episode had 588,000 metro viewers. But the program didn’t hold Nine back, with The Block bringing in 978,000 metro viewers, making it the most-watched entertainment program for the evening and helping Nine to a winning primary channel share of 22.2%. [READ MORE »]( News [Ten's The Masked Singer to premiere on Monday 23 September]( Ten’s local version of The Masked Singer will hit consumers’ screens at 7:30pm on Monday, 23 September. Speaking to Mumbrella earlier this year, Ten’s chief sales officer Rod Prosser said the show should appeal to the network’s target demographic of those aged under 50. [READ MORE »]( News [TAB and M&C Saatchi encourage 'bum taps' on the footy field to raise money for prostate cancer]( TAB and M&C Saatchi have launched the Tap Initiative campaign to raise awareness, and fundraise for, prostate cancer, starring former NRL player Anthony Minichiello and former AFL player Shane Crawford. The campaign launches with a 30-second TVC, and will roll out across press, radio, social, in-venue and stadium signage, in partnership with the Prostate Cancer Foundation of Australia (PCFA). The Tap Initiative will see players, in the lead up to finals season, celebrate winning moments on the field by tapping each other on the backside. For each tap, $100 will be donated to the PCFA, with the goal of raising $100,000. [READ MORE »]( News [Wavemaker promotes Rebecca Drummond and Marco Del Castillo to joint strategy directors]( Media agency Wavemaker has promoted Rebecca Drummond and Marco Del Castillo to joint strategy directors. The two have worked as a strategy unit for two years, with Drummond joining the agency almost five years ago and Del Castillo almost six years ago. [READ MORE »]( News [Seven brings back Zumbo’s Just Desserts and Bride and Prejudice]( The tail end of the year will see some familiar faces for Seven with the announcement that both Zumbo’s Just Desserts and Bride and Prejudice: The Forbidden Weddings will return to the network “soon”. Just Desserts first aired in 2016 where it lasted for one season before being picked up by Netflix in 2018 where the show found a second life. This will be Bride and Prejudice’s third season after it debuted in 2017. [READ MORE »]( News [ABC renames Black B*tch TV series to Total Control amid backlash]( A new series set to land on ABC later this year has been renamed amid backlash on social media. The show, which stars Rachel Griffiths and Deborah Mailman, was initially called Black B*tch in an attempt to call out a racial slur, but has since been renamed Total Control. [READ MORE »]( News [Atomic 212 uses Top End Wedding to increase NT tourism by 12%]( Atomic 212 has leveraged local movie Top End Wedding, starring Miranda Tapsell and Joshua Tyler, to develop a media campaign that increased tourism to the Northern Territory by 12% year on year, the agency said. The campaign for client Tourism NT included a collaboration with the Nine Network centred on the ‘Win A Top End Wedding’ competition across Today, Married at First Sight, 9Honey and other media brands, generating a 12x return on investment. [READ MORE »]( News [Publicis Sapient hires Kristi Erickson as global chief talent officer]( Publicis Sapient has hired Kristi Erickson as global chief talent officer. Erickson has previously served in various roles at Accenture for 25 years, from 1985 to 2011, including as executive director of human resources, in which she led the HR strategy for 100,000 people globally. Most recently, Erickson was the founder and managing director of Mosaic Talent. [READ MORE »]( News [It: Chapter 2 knocks off Once Upon a Time in Hollywood, earning $5.9m in its opening weekend]( It: Chapter 2 debuted at the top of the box office over the weekend, knocking off Quentin Tarantino’s Once Upon a Time in Hollywood. The horror film is the sequel to the 2017 adaptation of Steven King’s novel It. Chapter 2 took in $5.9m from 501 screens, down from the first film which made $7 million in its opening weekend. Once Upon a Time in Hollywood experienced a 48% drop from the previous weekend, receiving $1.385m from 438 screens. After three weeks at number one, the film’s running total has reached $18m. [READ MORE »]( News ['Don’t let your big bank kill your business dreams', Judo Bank tells SMEs in first national campaign]( One of Australia’s challenger banks focused on SMEs, Judo Bank, has launched its first national campaign focusing on Sydney, Melbourne and Brisbane. The campaign was created by Us & Us with design direction from Bastion Collective, and will run across press, outdoor, radio, digital and social. [READ MORE »]( News [Uniting promises it's ‘always there’ in new campaign from DDB Remedy]( Not-for-profit organisation Uniting is making a promise to always be there for Australians in need in a new emotive brand campaign from DDB Remedy – DDB’s healthcare agency. The campaign focuses on the services Uniting and its employees provide through its residential aged care, home and community care, and independent living offerings. [READ MORE »]( Sydney is nearly full for Mumbrella's Digital Essentials course Are you lacking motivation and struggling to keep up with the constantly changing trends in the digital marketing landscape? Don’t worry, we have great news. [Mumbrella’s Digital Essentials]( is coming to Sydney and Melbourne this October to deliver a two-day extensive workshop entirely focused on boosting your digital marketing credentials. Check out the full course outline and [book your ticket]( by September 23 and you’ll save $200. Jobs [21 new jobs]( F.Y.I [Hedley Thomas announced as Radio Alive 2019 keynote speaker]( MOST DISCUSSED ['Don't feel sorry for old mate': Ad for Adelaide shows no sympathy for sad elderly man]( [Nine’s newspaper journalists demand answers following Hugh Marks-hosted Liberal fundraiser]( [Nine CEO Hugh Marks admits Liberal fundraiser ‘could have been handled better’]( [REA Group restructures with around 60 redundancies]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](