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Data, emotion, storytelling – the world of B2B marketing has changed. Have you kept up? The [Mumbrella B2B Marketing Summit]( program is unmissable with two international speakers flying in from the US, as well as a plethora of the industryâs most prominent B2B marketers from the likes of Canva, Shutterstock, HubSpot, Xero, News Corp Australia and Big Red Group all set to feature. Take a look at the program today and [grab your last-minute ticket.](
News
[Nineâs newspaper journalists demand answers following Hugh Marks-hosted Liberal fundraiser](
Nineâs newspaper journalists have turned to the Media Entertainment and Arts Alliance (MEAA) to voice their concerns over a Liberal fundraiser hosted by Nine CEO Hugh Marks at the media companyâs Willoughby offices.
Attention was first drawn to the event by The Sydney Morning Herald, The Age and The Australian Financial Review (AFR), in stories posted to their respective digital platforms.
[READ MORE »](
News
['Don't feel sorry for old mate': Ad for Adelaide shows no sympathy for sad elderly man](
An ad promoting the various experiences one can have while visiting South Australiaâs Adelaide has savaged those who may regret not visiting the capital city sooner.
The ad features an elderly man getting teary as he looks around at younger people enjoying the cityâs riches. The emotional music then cuts out as a voiceover says: âDonât feel sorry for old mate. Itâs his own damn fault he didnât visit Adelaide soonerâ.
[READ MORE »](
News
[Rebel Wilson to host Pooch Perfect on Seven](
Australian actress and international movie star Rebel Wilson is set to host Sevenâs latest foray into competitive reality television.
In 2020, Wilson will host Pooch Perfect â a show which will feature 10 professional dog stylists competing for a $100,000 prize.
[READ MORE »](
News
[Seven's prime-time offering Dogs Behaving (Very) Badly gets just 484,000 viewers](
Sevenâs prime-time 7:30pm offering of Dogs Behaving (Very) Badly had 484,000 metro viewers last night, placing well behind The Block on Nine (847,000), Australian Survivor on Ten (808,000), and 7.30 on the ABC (495,000).
The second episode of The Proposal, which followed Dogs Behaving (Very) Badly, had 307,000 metro viewers, the same number as tuned in for episode one.
[READ MORE »](
News
[Yellow gives creative and media account to WPP's White Grey](
âYellowâ â the brand formerly known as Yellow Pages â has appointed WPPâs White Grey in Melbourne to handle both its creative and media duties.
Earlier this year, Yellowâs parent company Sensis was embroiled in a battle with Darrel Lea over the chocolate brandâs advertising and the use of the iconic âJanâ character.
[READ MORE »](
Opinion
[To prevent our democracy from being hacked, we need to be transparent and accountable](
In light of the ACCCâs Digital Platform Inquiry, Netflixâs The Great Hack, and comments from Christopher Wylie at Antidote Festival, itâs more important than ever to safeguard ourselves against the risk of our democracy being hacked, argues Guardian Australiaâs Dan Stinton.
The issues of dominance and dysfunction in the digital economy are increasingly prominent.
[READ MORE »](
Dr Mumbo
[Dr Mumbo: Sunrise welcomes viewers to the 'C*ck Islands'](
A slip of the tongue yesterday morning left Sunrise host Samantha Armytage a little red in the face.
Armytage was attempting to cross to weatherman Sam Mac in the Cook Islands, although, thatâs not quite what she said.
[READ MORE »](
Opinion
[The production pitch process is broken](
The way in which creative agencies appoint directors and producers to a project isnât working. And Katie Trew believes that, to fix it, we need to ditch directorsâ treatments, create partnerships between creatives and creators, and embed agency teams into the process.
Creative agencies of the world â itâs time we took a good long look at how we engage our production suppliers and directors, and ask ourselves: Is it really working for us?
[READ MORE »](
News
[Peter Manten takes up head of sales gig at Spotify](
Bauer Mediaâs former digital strategy and commercial director, Peter Manten, has filled the sales void at Spotify, taking on the role of head of sales.
Manten came to Australia in 2007, after 10 years with the UKâs ITV, and became network head of sales for digital media at Network Ten.
[READ MORE »](
News
[NRMA edits koala campaign following complaints](
IAGâs insurance brand NRMA has made a voluntary modification to its latest ad campaign that shows a young boy trying to rescue and re-home a koala from a power line.
Following complaints received by the NRMA regarding safety concerns for the boy featured in the ad, the company opted to modify it and remove the offending scene.
[READ MORE »](
News
[Ad Standards' research concludes that 12 years of women's lingerie ad rulings comply with community sentiment](
Ad Standards has commissioned research into 12 years of its decisions concerning womenâs lingerie advertisements in outdoor media, including shop fronts and shopping centre displays. The research shows that decisions since 2007 have âlargely aligned with the sentiment of the wider communityâ, and where there has been a disconnect between an Ad Standards decision and community sentiment, community opinion has almost always been more conservative.
Ad Standards noted that âthe depiction of a person in sexy lingerie is of itself not in breach of the Codeâ, however the general community has âconsistently been more conservative in its views around the issue of sexuality than for other sections of the Codeâ. The summary primarily focused on the depiction of women, since âAd Standards does not receive a large number of complaints about advertising that features men in underwearâ.
[READ MORE »](
News
[Heineken gives away its new non-alcoholic beer at a drive-through bar](
Heineken is launching its zero alcohol beer in the local market, with a drive-through in the Sydney suburb of Tempe giving away free bottles of Heineken 0.0.
A TV ad has also launched, showing a man smugly sitting in his parked car sipping a Heineken 0.0 as a policeman approaches. Despite proudly showing off his non-alcoholic beverage, he actually is getting in trouble for being in a âno parkingâ zone.
[READ MORE »](
News
[Nine and YouTube to broadcast the 2019 ARIA Awards](
Nine will broadcast the ARIA Awards for the third year in 2019, but this year the ceremony will also be live streamed on YouTube thanks to a partnership between ARIA and Google.
The event will be the 33rd annual ceremony and will broadcast live from The Star in Sydney on November 27. It will be supported by the NSW governmentâs tourism and major events agency, Destination NSW.
[READ MORE »](
News
[TAB launches 'Long May We Play' brand platform in first work from M&C Saatchi](
TAB has launched a new brand platform, âLong May We Playâ, with its first campaign from M&C Saatchi which won the account in January.
One of the campaignâs ads features shots of peopleâs feet at the races, as a heel-clad woman eventually sinks into the grass â a common race-day problem faced by punters.
[READ MORE »](
News
[A water efficient puppy and a random nude guy: Sydney Water shows it's easy to save in the drought](
Sydney Water is showing consumers easy ways to save water by juxtaposing it with extreme alternatives.
In the first ad by Havas Group, a little girl is gifted a camel, or a âwater efficient puppyâ, for her birthday as opposed to her water-saving suggestion of âjust waiting for a full load of washingâ.
[READ MORE »](
News
[BMW creates a remote racing circuit in South Australia to launch its new M series of cars](
BMW has created an extension of its M Town events, Outback M Town, to launch its brand new M series of cars into Australia.
Outback M Town includes a custom-built facility with a bespoke race track in the north-east of the Flinders Ranges in South Australia, in which BMW M enthusiasts will be able to watch the new BMW X3 M and X4 M race around the circuit.
[READ MORE »](
News
[Vice Australiaâs Jamie Brewer departs for Monster Children](
Vice Australia sales director Jamie Brewer has left after almost 11 years with the business, to join youth publisher Monster Children as commercial director of its Australian operations, effective immediately.
Brewer will be responsible for guiding the growth of Monster Childrenâs commercial activity across its local publishing business.
[READ MORE »](
News
[Realestate.com.au launches new First Home Buyers Hub alongside second season of How to Home Loan video series](
Realestate.com.au has launched the second season of its video series How to Home Loan, fronted by comedian Jess Harris, which will now live on its new First Home Buyers Hub platform.
Season two of the tongue-in-cheek educational campaign will highlight the realities of buying a home and the everyday challenges faced by first home buyers. It follows on from the first season and picks up on Harrisâ home purchasing journey. Harris both writes and stars in the show.
[READ MORE »](
News
[Australian thriller The Nightingale takes nearly $100k in first weekend](
Controversial Australian thriller The Nightingale has taken $97,612 for its first weekend at the box office, landing it in 17th place. The film, which is the second from The Babadook director Jennifer Kent, showed across just 33 screens.
Adam Goodes documentary The Australian Dream, which landed last week on 101 screens to take $164,972, managed a further $120,806 across 105 screens this weekend, putting it just above The Nightingale on in 14th position.
[READ MORE »](
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F.Y.I
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• [Omnicom launches Hearts and Science in New Zealand](
• [Ex-Village Roadshow chief digital officer launches gaming and esports entertainment venue](
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