New Carat CEO | News Corp folds mag | Is culture a competitive advantage? | Car Advice CEO steps down | Behind the scenes of 'reality' TV | 34 new jobs | Hamish & Andy's next TV gig

[View Newsletter Online]( [Mumbrella Newsletter]( Celebrating the brightest and best at Mumbrella’s Publish Awards Recognising and celebrating the finest Australian publishers of the past year, the [Mumbrella Publish Awards]( first entries are due next Friday. So if you have a podcast sending shockwaves around the industry or your team is innovating more than anyone else – submit your entry today to throw your name in the hat. [Enter by next Friday to save on entry fees.]( Opinion [Culture is my competitive advantage]( Mark Coad, CEO of PHD, contemplates what he’d do if he took over a new agency. And in doing so, he shares his tips for a competitive advantage, because “the industry needs it”. The churn rate is too high. As is the perennial vacancy rate. And culture, he says, is the answer. Last week, a close colleague asked me a question: How do you create a great culture, one that makes people feel supported and frees them up to think clearly and push for innovation and high performance? And then, this follow up: What three things would you do immediately if you took over a new agency? [READ MORE »]( News [Andrew Beecher steps down as Car Advice CEO]( After more than five years in the role, Andrew Beecher has revealed he will step down as CEO of Car Advice. The move comes after an announcement from Nine last month that it would merge the Car Advice and Drive motoring platforms, which would result in up to 10 redundancies. [READ MORE »]( News [Dentsu Aegis Network appoints Sue Squillace as CEO of Carat]( Spark Foundry’s CEO Sue Squillace is set to jump ship from the Publicis Groupe for Dentsu Aegis Network’s Carat. Squillace will fill the CEO void at Carat, which was left vacant in September last year when Paul Brooks resigned. [READ MORE »]( Features [From Extreme Weddings to Border Security: What goes into making real 'reality' television]( Outside the realms of dating shows and talent competitions, there’s a whole avenue of reality content that doesn’t generate the same salacious headlines, but often delivers reliable ratings. At Seven, these shows are overseen by head of factual, Lyndal Marks. She speaks with Mumbrella’s Hannah Blackiston about what makes good factual TV and why viewers of all demographics love it. The TV landscape snapshot provided by overnight figures often creates stories framed on a couple of key players – the big reality TV juggernauts or the massive sporting events that bring in over 1m metro viewers. But beyond the headlines, there are the other players, the reliable ratings-givers which perform well across BVOD, in repeats or on multi-channels. [READ MORE »]( News [Hamish and Andy to depart on a ‘Perfect Holiday’ in new travel show for Nine]( Comedy duo Hamish Blake and Andy Lee have wrapped filming on their seventh TV project for Nine. Perfect Holiday will see the pair surprise each other with ideas for their ‘perfect holiday’ and is set to air on Nine later this year. The project is the third travel concept Blake and Lee have embarked on for Nine, including Hamish and Andy’s Gap Year and Caravan of Courage. Nine also aired True Story with Hamish and Andy in 2017 and 2018. [READ MORE »]( News [BW Magazine ceases publication, with content to move to Saturday Xtra]( The Daily Telegraph’s weekly BW supplement has ceased publication, with the majority of the content moving across to the existing Saturday Xtra section. The news follows the announcement of the resignation of Jeni O’Dowd as the editor of the Saturday edition of The Daily Telegraph and BW Magazine earlier this year. O’Dowd will depart News Corp in early July. [READ MORE »]( Sponsored Post What have a disparate band of companies like Netflix, MLA, Volkswagen, Vinomofo, Myer and KFC got in common? They are some of the most creative marketing forces in Australia today sharing what’s driving their businesses forward by embracing ideas which thrive in a connected world. Over 10 episodes host Jules Lund discovers how these marketers, and many more, are curating experiences, connecting communities, sparking conversations and creating commercial outcomes. [LISTEN NOW]( News ['You don't know where that's been': Pine O Cleen banks on the gross-out factor]( Pine O Cleen’s latest campaign via Host/Havas reveals the unsanitary history behind some items which find their way into consumers’ houses. The ads are the first new campaign for the cleaning goods brand for several years, and will be broadcast across TV. [READ MORE »]( News [303 Mullen Lowe Perth appoints joint MDs as Derry Simpson takes on Telethon Kids Institute role]( Todd Baker and Rene Migliore are 303 Mullenlowe Perth’s new joint managing directors, as former MD Derry Simpson becomes strategic chair to accommodate her new role as head of brand and strategy for Telethon Kids Institute. Simpson will continue to work closely with the 303 Mullen Lowe management team to provide guidance on key client relationships. [READ MORE »]( News [Bohemia promotes Theo Zisoglou to GM]( M&C Saatchi media agency Bohemia Group has promoted Theo Zisoglou to general manager, a step up from his previous role as head of media and investment. Zisoglou has been with the agency since 2016, beginning as chief investment officer after stints with Mitchell & Partners, Mediacom, Ikon, and Match Media (now Spark Foundry). [READ MORE »]( News [Men in Black: International takes $3.9m in weekend box office, ending Aladdin’s streak]( A debut weekend taking of $3.887m has pushed Men in Black: International above Aladdin, ending the Disney movie’s three-week streak at the top of the box office rankings. Aladdin took $2.975m in its fourth weekend out, adding to an Australian box office total of $26.552m. [READ MORE »]( News [Transport for NSW opens the Sydney Metro with campaign from BMF]( BMF has revealed its latest work for Transport for NSW, celebrating the opening of the first section of the Sydney Metro. The new ad positions the Metro transport system as seamless, organised and a “whole new way to move”. [READ MORE »]( News [News Corp announces Ainslee O’Brien to lead its audio network]( News Corp Australia has announced Ainslee O’Brien as the head of its audio network, News Cast. O’Brien, who has been with the company since 2015, will assume the role immediately and continue her current role as general manager of the commercial networks division of News Digital Networks Australia (News DNA). [READ MORE »]( Opinion [PR agencies don't do enough strategy]( PR agencies don’t do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output easier to see. But, if agencies don’t begin coming to grips with the theoretical underpinnings of strategy, clients may just go somewhere else to get it. Here’s a bold one for you: PR agencies don’t do strategy. Yes, it’s a big claim and a generalisation, but it’s not too far off the truth. There will be exceptions, of course, but the bulk of PR agencies are either pushing big tactics or plans. This is their interpretation of ‘strategic thinking’. [READ MORE »]( News [The Voice holds steady for Nine, despite pressure in demographics from Have You Been Paying Attention?]( The Voice has delivered Nine another win in audience share and the key advertising demographics, despite increasing pressure from Ten’s Have You Been Paying Attention? 992,000 metro viewers tuned in for The Voice, which has entered the Battle Round, a slight dip on last week’s 1.019m, but enough to deliver Nine a winning audience share of 21.4%. [READ MORE »]( News [Coverage for tomatoes, stones and lamp posts: GIO focuses on the details of policies in platinum insurance campaign]( Suncorp Group’s insurance brand GIO has followed on from [last year’s brand platform]( ‘You know with GIO’, with its latest campaign for motor vehicle, home and contents insurance. The new ads focus on an everyday item – such as a spoiled tomato in a fridge – and then reveal how GIO customers could benefit from having it covered. [READ MORE »]( News [Hearing health brand Audika launches in Australia with reverse ageing ad]( Hearing healthcare specialist Audika has launched in Australia with a campaign that reflects the impact hearing checks and aids can have in improving a person’s life. A man gradually regains a more youthful appearance in the ad, as he talks about how he feels years younger after having his hearing check at Audika. [READ MORE »]( News [Kite Communications appoints Nicole Schulz as general manager]( Sefiani Communications Group’s consumer and digital agency, Kite Communications, has appointed Nicole Schulz as its general manager. Schulz takes over from Lori Susko, who became managing partner of PR and social at 303 Mullen Lowe in February. [READ MORE »]( News [Check your super: Superannuation bodies unite to educate Australians on upcoming reforms]( Association of Superannuation Funds of Australia has partnered with the Financial Services Council and a number of superannuation funds to release an ad reminding Australians to check their super. The ad, created by Illuminate, tries to attract Australians’ attention through song, skywriting and mowing the words into a field. [READ MORE »]( News [Sydney Opera House pushes its children's entertainment credentials in cinema campaign]( A young girl’s imagination is sparked by a trip to the Sydney Opera House, in the new ‘Where inspiration lives’ campaign highlighting its programs for children. As the girl describes the trip to her younger brother, the pair are transported to the Opera House and explore the building, encountering characters including One the Bear, Spot the Dog and dinosaurs. [READ MORE »]( News [McWilliam's Wines Group adds Dialogue PR and Molasses to public relations and branding accounts]( McWilliam’s Wines Group has undergone an agency reshuffle, appointing Dialogue PR to its public relations account, and Molasses to manage its brand design. Dialogue PR will be responsible for the wine group’s communication strategy, content development, media relations and supporting the McWilliam’s in-house communication teams. [READ MORE »]( News [Pfizer puts a doctor in the front seat to make the 'quit chat' easier for smokers]( Pfizer is seeking to make conversations about quitting smoking with your doctor easier by putting people in car so they can chat with a GP the way they would a taxi driver. The campaign video features three unsuspecting smokers getting in a car to go to their appointments, but they find the driver is actually a doctor. [READ MORE »]( News [Foodbank's empty Hungry Puffs cereal boxes to return as part of expanded campaign]( Foodbank Western Australia will be relaunching its Hungry Puffs cereal boxes ahead of Christmas 2019. The campaign originated during the Christmas season last year, where empty cereal boxes were stocked on IGA shelves representing the breakfast that more than 100,000 West Australian kids forego every day. [READ MORE »]( Did you miss the big announcement for the Health Marketing Summit? Hear from the man behind Gillette’s most controversial, powerful and accoladed advertising campaigns at [Mumbrella’s Health Marketing Summit.]( You’ll gain top tips from Grey Group’s President of Global Health & Wellness Jason Kahner, flying in from the US to share how to make your marketing meaningful, stand out and be noticed. [Book your ticket by July 10]( and you’ll get $150 off a full price ticket. Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [34 new jobs]( F.Y.I • [VMO continues to build its outdoor TV network with new screens and location]( • [Global Traffic Network launches content division]( MOST DISCUSSED [Seven drops The Super Switch to one night a week amid poor ratings]( [Press Council rules against Miranda Devine's 'mutilating our children' transgender column]( [Nicole Taylor returns to DDB with European based global role]( [Seven agrees to court-enforced independent review of Sunrise]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](