News Corp joins Boomtown | M&C Saatchi veteran steps down | VMLY&R boosts Melbourne team | How Coles and Woolies killed Australian brands | 21 new jobs | Why no-one has sympathy for hacked apps

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Time running out to save on Mumbrella Sports Marketing Summit tickets Next week sees ticket prices go up for July’s [Mumbrella Sports Marketing Summit.]( Hear from media owners, athletes, sports teams, brand marketers, agencies, academics and experts about eSports, sports activations, consumption habits, rights ownership and partnership challenges. And in a not-to-be-missed session, hear from Skins founder Jaimie Fuller about what led to the downfall of his business. [Book by next Thursday to save $100.]( News [M&C Saatchi Australia chairman Tom Dery announces retirement]( Chairman of M&C Saatchi Australia, Tom Dery, has announced his retirement. The announcement comes two years after Dery stood down as worldwide chairman, a role he held from 2008. He has been the chairman of M&C Saatchi Australia since 2016. [READ MORE »]( News [News Corp joins Boomtown regional media sales campaign]( Boomtown, the campaign set up to showcase regional media opportunities to advertisers, has added News Corp Australia to its ranks. News Corp joining the initiative will see over 140 regional and community mastheads added to the campaign set up earlier this year with Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters as founding members. [READ MORE »]( News [VMLY&R boosts Melbourne leadership team]( Sarah Bailey and Jon Kenyon have been appointed managing partners of VMLY&R Melbourne, with Kenneth Chan joining as strategy director. The move follows the agency’s win of Defence Force Recruiting account earlier this year and the WPP AUNZ owned agency appointing Katie Dally and Miles Scott as Sydney managing partners in January. [READ MORE »]( News [Uber Eats and athlete generated media hit the spotlight at the Mumbrella Sports Marketing Summit]( One of the biggest sports campaigns of the summer, Uber Eats’ collaboration with the Australian Open tennis, will be laid out at the Mumbrella Sports Marketing Summit on July 4 in Sydney. Food Delivery brand UberEats drove enormous media attention and consumer buzz in January with an integration tailored for the 2019 event which saw, among many other things, professional umpires seemingly being delivered food during matches. [READ MORE »]( SUPPORTED [Influencing consumers starts with building trust]( Being a brand that consumers recognise and trust today has become more important than ever before. Here, Vogue Australia editor-in-chief Edwina McCann and Zac Skulander, News Corp Australia’s head of content innovation and strategic partnerships, discuss how to turn that trust into influence. Even if you’re far removed from the world of fashion, Vogue Australia is an immediately recognisable brand. In fact, the publication is the fourth-oldest Vogue in the world, before, incredibly, Vogue Italia. [READ MORE »]( Opinion [No-one is going to have any sympathy for marketers when their apps get hacked]( What will happen when brand apps attack? Not if, but when. Brand apps will turn on customers and fans, exploiting their most private – photos, conversations, transactions, behaviours and financials – and creating a spectacle of brand disasters, launched to the world by marketing departments and their digital agencies. It’s time to prepare, explains Peter Hewett, CEO of Quixxi Security. This is not paranoid dystopia. It’s reality. Because hackers fish where the fish are, and hack where the vulnerabilities lie. [READ MORE »]( News ['Because we're family': Dairy Farmers launches new campaign]( Lion Dairy and Drinks has released a new campaign for Dairy Farmers, coinciding with the launch of the new Dairy Farmers Heritage Milk range and a new label for its white milk. The new campaign by AJF Partnership highlights the family heritage of the brand with the tagline ‘because we’re family’. [READ MORE »]( Opinion [The Coles and Woolworths duopoly has killed Australian brands]( For the fast moving consumer goods market to resuscitate itself in the face of the Coles and Woolworths duopoly, it needs to think long term and go back to brand basics, argues Troy McKinna. Charles Darwin’s theory of natural selection has been playing out across the Australian FMCG sector for more than a decade, with many weak brands disappearing from our shelves. Some of our childhood favourites have gone: Polly Waffle, Sunnyboy, Tasty Toobs. Even big global brands such as Kraft have almost vanished from shelves in Australia. It’s been less ‘survival of the fittest’, and more ‘survival of the not so weak’. A lot of the brands that have survived are not as healthy as they once were. [READ MORE »]( SUPPORTED [Why CEOs should look to candid disruptors for inspiration]( The second edition of Isentia’s quarterly Leadership Index reveals a growing gap between the communications policy of modern tech company founders vs those running legacy businesses. The images and narratives in the news surrounding leadership over the past few months have been compelling, conflicting, compassionate and cruel – from Cardinal George Pell’s abuse of power to Jacinda Ardern’s empathy and the subsequent fall-out from the sustained media coverage of the banking royal commission. [READ MORE »]( News [Ten’s Five Bedrooms premieres to 507,000 viewers, but Seven wins Wednesday night]( Ten’s newest scripted series Five Bedrooms, which comes from the writers who wrote Offspring, has premiered with moderate success to 507,000 metro viewers. But with reality behemoth Lego Masters wrapping up on Tuesday, Seven took the lead overall for Wednesday night, holding a 19.6% audience share. [READ MORE »]( Opinion [If we value what we do, we need to sometimes say 'no' to clients]( Accept every piece of work. Keep the revenue coming in. Rinse, repeat. That’s what agencies have done for so long. But a positive change could be here, says M&C Saatchi’s Russell Hopson. One in which agencies begin to truly understand their value and turn clients down from time to time. In certain circumstances, the most powerful phrase is a polite and respectful “no, thank you”. [READ MORE »]( News [Ellis Jones rebrands to become a social impact agency]( Independent Melbourne agency Ellis Jones has repositioned its business to become a social impact agency. For the past ten years, Ellis Jones has been a traditional creative agency, but has made social impact work its main focus in response to client demands. [READ MORE »]( SUPPORTED [Burgers, baubles and barbies – lessons from the new series of Face 2 Face]( As the top-ranking podcast returns for a second season, Facebook’s head of marketing, Alexandra Sloane, examines the key learnings from the marketing luminaries it features. What have a disparate band of companies such as Netflix, Volkswagen, Vinomofo, Myer, KFC and the MLA got in common? [READ MORE »]( News [Hardie Grant reveals new editorial team for Virgin Australia Magazine]( The new editorial team has been announced for Virgin Australia Magazine which will release its first issue under Hardie Grant Media in July 2019. The title moved to the independent content and publishing agency after a competitive pitch process earlier this year which saw Pacific lose the contract. [READ MORE »]( News [Lost cowboys and outdated maps continue Kit Kat's 'Snap out of it' platform]( A pair of rambunctious cowboys break the tension in some of life’s most stressful moments with a Kit Kat. The latest instalment of Kit Kat’s ‘Snap out of it’ platform, sees an unreliable navigator and very old school GPS leading the cowboys and their carriage to a dead end on their way to town. [READ MORE »]( News [Digilante gets scooped up by brand and content agency, Chello]( Independent Sydney-based brand and content agency Chello has acquired digital agency, Digilante. Founded six years ago, Digilante’s clients include Qudos Bank, The Australian Olympic Committee, and Rugby Australia which saw the agency responsible for the 2017 re-branding of Rugby AU. [READ MORE »]( News [Telstra extends TV service beyond broadband subscribers]( Telstra’s TV service is to be made available to wider range of the telco’s customers following a series of changes to the product announced by the provider. Until now, Telstra TV was only available to broadband subscribers but with the new changes the streaming service will be available to the telco’s mobile internet and post-paid mobile customers. [READ MORE »]( Mumbrella B2B Marketing Summit returns for a second year B2B marketers know that what they do is different, and special. Which is why Mumbrella has created the B2B Marketing Summit, one of the few events tailored just for business marketers. The [Mumbrella B2B Marketing Summit]( returns to Sydney on September 5. [Book now to save $150 on the full ticket price.]( News ['Hisense, How Good?' campaign showcases smart home devices]( Consumer electronics brand Hisense has launched a campaign created by Mustard Creative showing its voice activated smart TVs and home devices. “Hisense, How Good?” has rolled out across TV and digital this week with two free-to-air television commercials showcasing their range of smart products made available this year. [READ MORE »]( News [Suzuki gets its skates on in latest campaign from Deloitte]( Suzuki’s latest commercial, ‘Suzuki Skates’, has launched via Deloitte Digital to show off the off-road capability of the new Jimny 4×4. The ad focuses on an off road skater navigating rugged Australian terrain in Suzuki skates. The result, according to the Japanese car maker, is “part car chase, part skate film, part absurd comedy, part western, and all fun”. [READ MORE »]( Is business growth on your agenda? [The Source]( is your very own little black book of major players in media and marketing. Uncover fresh business leads and sales opportunities, access leading advertisers and marketing decision-makers and stay on top of the constantly shifting industry landscape, FREE for seven days. [Start your trial today.]( Jobs [33 new jobs]( F.Y.I. 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