Verizon's Oath plans for Australia | Charlie Sheen fronts Ultra Tune campaign | News Corp sees more redundancies | Santa gets stuck in Aldi Xmas ad | 26 new jobs | Russia Today gets community station censured | Daily Telegraph rejects million dollar claim

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Huge Mumbrella360 savings when you book by end of January Australia’s most comprehensive media and marketing conference, [Mumbrella360](, is returning to Sydney on June 4-6. Over the course of three days you will hear from a plethora of international speakers, have six jam-packed content streams to choose from, an opportunity for formal networking with industry peers, and much more. Be sure to book your tickets early to secure a massive $1000 off ticket prices. It’s the lowest price we release, so [book here.]( News [What Verizon's Oath will look like in the Australian market]( Verizon’s Oath has launched as a sole entity in the Australian market, with a suite of consumer brands and its own advertising platform. It comes almost nine months after the Yahoo7 joint venture wound up and a week after parent company Verizon revealed plans to rename parts of the business. [READ MORE »]( News [Charlie Sheen to front next Ultra Tune campaign]( Convicted domestic violence offender and accused rapist, Charlie Sheen, will be the newest face of controversial Australian car-servicing company, Ultra Tune. Earlier this month, executive chairman of Ultra Tune, Sean Buckley, said Sheen was filming the new Ultra Tune ad, which is part of the Unexpected Situations series. [READ MORE »]( News [Rush hearing closes as Daily Telegraph insists there is 'no evidence' for seeking 'millions of dollars']( The Daily Telegraph set out to deliberately hurt Geoffrey Rush to the extent the actor may never work again, his barrister has told the Federal Court. As the three-week defamation trial closed, Bruce McClintock SC, again castigated the News Corp tabloid and its journalist Jonathon Moran for “calculated cruelty”. [READ MORE »]( SUPPORTED [Train agency staff out of their comfort zone, says webinar panellist Jules Hall]( In this Q&A interview, the founder of The Hallway argues businesses should give their teams more help to adapt to today’s multi-channel pressures. It comes before Hall joins Ogilvy HK’s Brian Riedlinger to present a special APAC webinar investigating the changing ways agencies are working in response to 2018’s brutal multi-channel pressures. The special webcast will broadcast live on Wednesday at 1:30pm. [READ MORE »]( News [More than 20 staff affected by News Corp's latest redundancy round]( More than 20 staff have left News Corp in the latest round of redundancies,  Mumbrella understands. It follows reports from the AFR in September, which suggested up to 30 staff, including production staff would leave the business, with some to join Australian Associated Press subsidiary Pagemasters as sub-editors. [READ MORE »]( News [Santa gets lost in the Australian outback in ALDI's Christmas campaign]( Discount supermarket chain ALDI has launched this year’s Christmas campaign which features Santa Claus crashing his sleigh in Australia’s outback. The campaign, which was created by ALDI’s long-standing creative agency of record BMF, depicts Santa crashing his sleigh in the bush as he builds fences, shears sheep, drinks at the pub and runs away from a snake. [READ MORE »]( Opinion [Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’]( A UK supermarket has just had its Christmas ad banned, but was controversy part of the plan? Cathrine Jansson-Boyd explores the year of ‘corporate caring’ in this crossposting from The Conversation. A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, will not be broadcast on television. The short animation, voiced by actress Emma Thompson, highlights the devastating impact that deforestation for palm oil plantations has on orangutans. [READ MORE »]( News [ACMA: West TV breached rules through slow response to Russia Today 'propaganda' complainant]( Community TV station West Television breached guidelines for failing to respond to a complaint about program RT World News within 60 days, the Australian Media and Communications Authority has ruled. According to the ruling, the complainant argued RT World News – which runs for an hour on Perth-based West TV each weekday – was ‘propaganda’ and contained material which propagated ‘lies, distortions’ and ‘false news stories’. [READ MORE »]( News [Intermedia Group acquires major stake in Esprit Magazine]( Intermedia Group has bought a majority stake in trade retail beauty business, Esprit Magazine, and will create new publishing division, Percolate. The deal will add to Intermedia Group’s offering for the beauty trade industry, which currently includes Spa+Clinic and Professional Beauty. [READ MORE »]( News [Messaging app Slack launches first Australian campaign]( Workplace messaging platform Slack has launched its first Australian campaign, two years after launching in Australia. The campaign, running throughout this month, will appear across various out-of-home channels and on in-flight entertainment services. [READ MORE »]( News [Blue 449 and Adshel wrap stations in strawberry-scented Beefeater Gin signage]( Blue 449 and Adshel are promoting the launch of Beefeater’s new ‘Pink’ gin, by surrounding escalators, entrances and exits of train stations with strawberry-scented, pink panels. The new campaign, which can be found at metro stations in Sydney and Melbourne, seeks to build awareness of Beefeater London Dry Gin among young Australians. [READ MORE »]( News [Melbourne Cup coverage helps Seven to a weekly ratings win]( Seven was able to conquer free-to-air rivals in the weekly TV ratings battle, thanks to strong audience numbers from its Melbourne Cup coverage. The race, which averaged a metro audience of 1.899m, was the most watched show of the week in total people and across all key ad demographics, while the presentation itself pulled in a metro audience of 1.454m. [READ MORE »]( Sponsored Post Analytic Partners Leads the Pack in Marketing Measurement In the “Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018,” [Analytic Partners]( was named the sole Leader and scored top ranks in both the Strategy and Current Offering categories among all vendors. Find out why Analytic Partners is the global leader in analytics and marketing measurement. [Access the Forrester Wave now](. SUPPORTED [The BBC’s Science of Memory study changes how we think about storytelling]( Peter Pynta, the director of sales and marketing at Neuro-Insight, doesn’t hold back when talking about the importance of ensuring audiences remember branded content. Long-term memory, he argues, is a crucially important measure of success because it’s what’s actually resonating with consumers. “Make no mistake,” he warns, “if your piece doesn’t get into someone’s memory, it’s got no hope of influencing future purchase behaviour.” [READ MORE »]( Opinion [We can be heroes: Redefining Jungian archetypes for the 21st century]( The archetypal hero is a much-used trope in advertising, but is is time to update the stereotype? After all, it’s what Jung would have wanted, writes 303 MullenLowe’s Mil Dujrovic. Torah Bright. David Bowie. Jon Snow. The modern-day world is brimming with individuals whose heroic feats have continued to break gender bias in sport, music, entertainment and culture. And yet if we were to Google how Carl Jung defines a ‘hero’ in his original set of twelve archetypes, a wilful female snowboarder, a musical icon who challenged sexuality and an effeminate medieval warrior would unequivocally not fit the bill. [READ MORE »]( News [Nine's Queen documentary tops Sunday entertainment]( The second part of documentary, Queen: Days of our Lives, pulled in 691,000 metro viewers for Nine on Sunday evening, making it the most watched entertainment program. Nine’s program, which ran from 8pm until 9:30pm, topped the 18-49 and 25-54 demographics, and comes around the same time as the premiere of new film based on the band, Bohemian Rhapsody. [READ MORE »]( News [Calypso Mangoes poses a cruel dilemma in Elevencom campaign]( The 2018 summer season campaign for Calypso Mangoes poses a cruel question – do you share your last mango? Created by Elevencom Sydney, the commercial features a generous mango lover who gives away a box before being forced to make a choice over the last remaining fruit. [READ MORE »]( News [Diabetes WA explores symptoms in new work from &Partners]( Diabetes Western Australia is encouraging those suffering to reach out and get help, in a campaign from newly appointed agency, &Partners. In a new series of ads, Diabetes sufferers go about their daily lives with re-occurring symptoms. [READ MORE »]( News [Bendigo Bank positions itself as an alternative to the 'four big banks' in AJF campaign]( In a bid to compete with the big four big banks, Bendigo Bank has positioned itself as ‘The Better Big Bank’ in its latest campaign by AJF Partnership. The ad aims to differentiate Bendigo Bank from its competitors by claiming it has over 500 branches, over 1.6 million customers and has been around for over 100 years. [READ MORE »]( News [Federal government floats Pacific scheme for commercial TV networks]( The Prime Minister has proposed a new Pacific broadcasting initiative to provide commercial Australian TV content to the region, an idea that may hit a legislative snag. On Thursday, the government detailed plans to beef up relations with the region which included working “with our commercial media operators to ensure the Pacific can connect to quality Australian media content.” [READ MORE »]( Mumbrella SAGE returns with acclaimed speakers already announced [Mumbrella’s SAGE,]( returns on February 21, offering independent agencies the chance to hear award-winning and acclaimed agencies from across APAC share their stories, pivotal experiences, industry challenges and opportunities. The program so far features Bangkok-based CJ WORX, Method, Tiny Hunter, Fifty Acres and Mahlab. [Book before January 15 for earlybird savings.]( Say goodbye to hours of research. Say hello to endless business leads with your new best friend – [Mumbrella The Source](. In one place, you can have hundreds of agencies, brands and industry bodies at your fingertips. It is also your tool to stay abreast of the constantly changing communications industry landscape. And best of all, you can try Mumbrella’s leading media and marketing data source for FREE for seven days. [Start your trial now.]( F.Y.I • [News Corp to launch inaugural advertising expo, News Engage]( • [Australian Marketing Institute launches 2019 predictions roadshow]( Jobs [26 new jobs]( MOST DISCUSSED [Judgment in Ikon court victory says TV ads' effectiveness is 'subjective opinion']( [Ten tweaks 10 Boss logo after Fairfax complaint]( [OMD appoints Penny Shell as national head of planning and Melbourne head of product]( [Sheridan positions itself as the antidote to 'disposable' Christmas presents]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](