Agency MD exits | Controversial Berlei ad cleared by watchdog | Fairfax sales director departs | ABC bungles news reader's farewell | Ten banks on Blind Date success | 30 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( First entries for Mumbrella’s neXt Awards close midnight tonight We’re on the lookout for the best and brightest emerging talent to celebrate at the [Mumbrella neXt Awards.]( With ten categories covering every role across the media and marketing industry, this is an opportunity for any rising star to shine. It’s your time to stand out in the industry and open new opportunities for your career. [Be sure to wrap up your entries tonight.]( Features [Mumbrellacast: The Opera House debate, Ten's reality pickle and Google+ is dead]( This week, a huge promotion for The Everest Horse race was beamed onto the sails of the Sydney Opera House ahead of the race on Saturday. In the latest edition of Mumbrellacast, we break down exactly why the entire advertising community had something to say about it, and assess if the slippery slope argument might actually be valid. We also take a moment to reflect on the passing of Google+, which was “sunsetted” after it was revealed the tech giant had known about a security breach affecting 500,000 users for six months before telling anyone about it. [READ MORE »]( News [Matt Farrugia resigns as Y&R Melbourne's managing director]( WPP-owned creative agency Y&R’s Melbourne managing director Matt Farrugia has resigned, Mumbrella can reveal. Mumbrella understands Farrugia resigned two months ago and his departure isn’t related to the recent merger of Y&R and digital agency VML to form VMLY&R. [READ MORE »]( News [Berlei's 'offensive' bouncing breast ad cleared by watchdog despite over 130 complaints]( Berlei’s latest television commercial, which depicts small stress-balls shaped like breasts bouncing around, has been cleared by the ad watchdog despite receiving over 130 complaints to the self-regulatory board. Viewers who complained to Ad Standards about the ad, labelled it as “graphic”, “offensive”, “degrading”, “inappropriate”, “violent” and “aggressive”. [READ MORE »]( News [First entry deadline for Mumbrella Next Awards today, final entries due October 19]( The first entry deadline for the Mumbrella Next Awards, the new awards celebrating talent with less than 10 years experience across media and marketing, is tonight. Latecomers who wish to enter will still have the chance, with final entries due on Friday October 19. Late entries received between October 13 and October 19 will incur a slightly higher entry fee at $199 per entry. [READ MORE »]( News [Andrew Mudgway, Fairfax's agency sales director, joins SBS as national sales manager]( Andrew Mudgway – the former managing director of Initiative Melbourne and current national agency sales director at Fairfax Media – will join SBS on 22 October as national sales manager for television and digital. Mudgway started out at George Patterson before becoming media group head at DDB Melbourne. He spent time at OMD in Paris, before returning to Australia as group business director, digital lead and planning head at Zenith Optimedia. He then spent time at Southern Cross Austereo and Frank Media, and became managing director for Melbourne at Initiative in 2010. [READ MORE »]( News [Gogglebox tops the demos as The Bachelorette slips to 539,000 viewers]( The most-watched entertainment program last night wasn’t in the prime-time slot, with the commercial networks struggling with their 7:30pm offerings. Instead, it was Ten’s Gogglebox at 8:40pm which topped the non-news ratings with 677,000 metro viewers and also won the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s. [READ MORE »]( News [Blind Date will not be compared to other dating shows, says Ten's Stephen Tate]( Ten’s head of entertainment and factual programming, Stephen Tate, has disputed the idea newly revived show Blind Date will be compared to other dating shows on television, including Nine’s Married at First Sight and Ten’s Bachelor and Bachelorette franchises. Tate, who is also behind this year’s season of Australian Survivor, said the show predates all others, noting Ten had focused on this “heritage feel” in the new season. [READ MORE »]( News [American Express awards global media account to UM over incumbent Mindshare]( IPG’s UM has won the global pitch for American Expresses’ media planning and buying, ending a 20-year relationship with WPP’s Mindshare. The review, launched in June of this year, will see UM take over the account from January next year and work with American Express and its creative agencies on its recently released ‘Powerful Backing’ brand platform. [READ MORE »]( News ['You've got to laugh': Farewell to veteran ABC newsreader Ian Henderson goes awry]( The ABC’s farewell to Melbourne newsreader Ian Henderson went wrong last night when the broadcaster was forced to switch to the Sydney news after a series of technical glitches. 15 minutes into the bulletin, which was to be Henderson’s last after 25 years of being the face of ABC News in Melbourne, the show abruptly switched to the NSW feed featuring Sydney-based Juanita Phillips. [READ MORE »]( News [Yahoo7 posts unique audience of 4.365m following DCR tagging implementation]( Yahoo7’s unique audience currently sits at 4.365m, according to Nielsen’s Digital Content Ratings (DCR) figures for September. The publisher, which is set to formalise its split with Seven in the next few weeks, commenced tagging after August 1, with the latest results marking the first whole month of data to date. [READ MORE »]( Opinion [Banksy: I was in the room when his painting shredded – and enhanced his brand]( If the aim of Banksy’s shredder stunt was to increase his brand value, he certainly succeeded, writes Stephanie Dieckvoss in this crossposting from The Conversation. Serious collectors of contemporary art had already started to leave the room at the Sotheby’s New Bond Street auction house in London last Friday night as a successful evening sale drew to a close. [READ MORE »]( News [Fairfax Media resumes commercial relationship with Nielsen]( Fairfax Media has resumed its commercial relationship with IAB-endorsed measurement solution, Nielsen, after a seven-month hiatus. The business’ metro division stopped tagging its platforms in March, due to disagreements over methodology, which included an inability to tag Google Accelerated Media Pages (AMP) data, and inaccurately measuring HTTPS browser sessions. [READ MORE »]( Opinion [Purpose: You've either got it or you don’t]( Last month, creative strategist Zac Martin wrote a piece for Mumbrella titled ‘purpose is the symptom of an embarrassed industry’. Here, strategy director Paul Scarf provides his response. Adland has always been cynical, but I have to question whether we have reached a new level when we start criticising brands for doing good. A few weeks ago, Zac Martin wrote a piece on the industry’s ‘new’ obsession with aligning to social causes – citing Corona’s sustainable plastic activation as being off brand, and Airbnb’s marriage inequality campaign as ‘distracting’. [READ MORE »]( News [Ubank CMO Jo Kelly to depart before end of the month]( Jo Kelly has announced she will be stepping down as chief marketing officer of Ubank towards the end of the month. Kelly joined Ubank in 2015 after three years leading AMP’s New Zealand marketing operations, having previously worked with Fonterra and the Bank of New Zealand. [READ MORE »]( News [FFA reveals 'Where heroes are made' in first work from Saatchi and Saatchi]( The Football Federation of Australia (FFA) has revealed ‘where heroes are made’ in its first work from creative agency Saatchi and Saatchi, since it won the account from BMF in June. The campaign – which is promoting its Hyundai A-League and Westfield W-League – combines the launch of the women’s and men’s league with the aim of giving both equal prominence. [READ MORE »]( Opinion [San Francisco's dirty disruption underbelly contains a lesson for all marketers]( After a recent eye-opening trip to San Francisco, Catherine-Josephine Tayeh asks: should we accept our smashed avocados with a side of smashed windows, or are marketers tasked with a higher purpose? The streets of San Francisco almost feel like hip pocket Melbourne. As a marketer, one of the earliest differences you notice are the advertisements for tech company after tech company. Google and Apple are dominant personalities in the out of home playground. [READ MORE »]( News [Cricket Australia promotes girls' cricket in 'Watch me' campaign]( Cricket Australia is encouraging young girls to play junior cricket in its latest #watchme campaign. The ad, created by Blood UTD, aims to celebrate the confidence girls can gain from playing cricket and endorse the ambition and power young women have. [READ MORE »]( News [Western Sydney Wanderers sign on JD Sports as major sponsor in youth push]( A-League team Western Sydney Wanderers has announced JD Sports as the club’s co-major shirt partner for the 2018/19 season. The partnership will see JD Sports’ insignia on Wanderers away and yet-to-be released third shirts. [READ MORE »]( News [NAB's Andrew Parker joins BetEasy as brand, media and communications manager]( Andrew Parker, who was previously the marketing manager of media and partnerships at National Australia Bank (NAB), has joined betting company BetEasy as its brand, media and communications manager. Parker joined NAB in 2013 as a marketing campaign manager of home loans for two years and was promoted to senior marketing consultant of brand until 2016. [READ MORE »]( News [Trust-challenged Facebook stresses privacy in launch of Portal video communication device]( Facebook has made another move into the tech hardware space with the the announcement of its Portal and Portal+ home video communication devices to be launched in the US in November. The company, which saw its trust ranking collapse in the 2018 FutureBrand Index, was at pains to explain the security features in its announcement for the device which is yet to have an Australian release date. [READ MORE »]( News [Nigel Marsh's Sydney Skinny announces new sponsors, ends Nudie partnership]( Nigel Marsh’s nude ocean swim ‘Sydney Skinny’ has locked in numerous new partners, with HiLife Health and Beauty joining as presenting partners, alongside Appliances Online, H2coco and Good Going Bakery. HiLife’s sponsorship coincides with the ending of Sydney Skinny’s six-year partnership with juice brand, Nudie. Sydney Skinny is a charity event for The Charlie Teo Foundation, which sees competitors race naked from Cobblers Beach in Sydney. It first ran in 2013 and saw 1,000 people turn up. [READ MORE »]( News [Tourism PR agency Gate 7 wins Alterra Mountain Company's comms account]( Tourism PR agency Gate 7 has won the public relations account for Alterra Mountain Company. Gate 7 will now handle Alterra Mountain Company’s communications, influencer and brand strategy in the Australian market. [READ MORE »]( News [Mahlab launches PR offering with Thomson Reuters Tax and Accounting as foundation client]( Content marketing agency Mahlab has launched a PR offering and has signed up Thomson Reuters Tax and Accounting as a foundation client. The PR arm will be led by Lily Carlyon, as head of communications and PR, who first joined the company a year ago as group account director. [READ MORE »]( News [Air New Zealand debuts Magic Leap virtual reality game]( Air New Zealand has ventured into the world of virtual reality marketing with its Fact or Fantasy concept game that features a world where people witness a giant kauri tree grow, meet a grumpy Hobbit and and have a bird’s eye view of a helicopter bungee jump. The game premiered at Magic Leap’s inaugural L.E.A.P conference in Los Angeles, where selected partners showcased products on the virtual reality platform. [READ MORE »]( Sponsored Post Boost your media sales skills at Mumbrella’s Digital Sales Essentials Do you struggle to keep up with the changing nature of digital media? Increase your confidence selling digital media products or discussing digital with your clients at [Mumbrella’s Digital Sales Essentials.]( This two-day workshop, powered by digitalbrief, will be in Sydney and Melbourne at the end of the month. 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