News Corp axes marketing jobs | The Bachelorette's lowest-ever premiere | Creatives clash over Uber campaign | Deloitte bolsters creative team | Nine vs Honey Badger | Clems' Nick Garrett on leadership | 33 new jobs | Suncorp reviewing media

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Marketing science is driving real world results. Learn how you can harness it. Marketing science principles have recently come to the forefront, becoming increasingly important for driving real business results, backing agency and marketer decisions, and underpinning major campaigns. So don’t miss [Mumbrella’s MSIX]( next month, where you’ll have the chance to hear from leading perspectives on data, consumer psychology, behavioural economics and more. [Book now.]( News [Jobs to go across NSW and South Australia as News Corp re-structures marketing]( News Corp has axed a number of roles in its marketing teams across South Australia and News South Wales as it moves towards a centralised model. The teams affected are responsible for promoting events around titles like Adelaide’s The Advertiser, retail services and tactical marketing communications. [READ MORE »]( Features [Campaign Review: Creatives clash on whether Uber, Coca-Cola and meerkat ads are any good]( Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Digitas Australia’s Michael Daley and The Daylight Agency’s Chris Mitchell offer their vastly different views on Uber, Ray White, Compare the Market and Coca-Cola. [READ MORE »]( News [Ferrari, Peninsula Sotheby’s and Advance join The One Centre at the Mumbrella Luxury Marketing Summit]( The One Centre’s CEO, John Ford, will lead an in-depth panel on the psychology of selling to ultra high-net-worth individuals featuring senior executives from Ferrari, Peninsula Sotheby’s International Realty and Advance at the Mumbrella Luxury Marketing Summit. Ford and his panel members, Herbert Appleroth, CEO of Ferrari Australasia, Emma Rugge-Price, CEO of Advance, and Robert Curtain, managing director of Peninsula Sotheby’s International Realty, will reveal why developing lifelong one-to-one relationships is akin to hand-to-hand combat, and requires a single-minded commitment to providing the highest levels of service. [READ MORE »]( News [Ali Oetjen's The Bachelorette premieres with lowest audience ever for franchise]( Ten’s controversial move to cast Ali Oetjen as the star of the fourth local iteration of The Bachelorette franchise has resulted in the lowest ever premiere audience for The Bachelorette, with 631,000 metro viewers tuning in last night. Last year, Ten’s casting of celebrity Sophie Monk paid dividends, with 951,000 metro viewers tuning in, while relative unknown Georgia Love received 655,000 the year prior. Sam Frost’s debut season of The Bachelorette in 2015 had 875,000 metro viewers. [READ MORE »]( Dr Mumbo [Dr Mumbo: An 'exclusive' with the Honey Badger]( In what some might claim is a cynical and combative move, Nine claimed an ‘exclusive’ with Nick ‘Honey Badger’ Cummins – the man who upset love-story-seeking and sweepstake-holding TV viewers across the country when he chose no-one to be his lady love on Ten’s The Bachelor last week. The A Current Affair ‘exclusive’ comes after Ten’s Lisa Wilkinson already sat down with The Badger on The Sunday Project, and screened right ahead of the premiere of The Bachelorette over on Ten – how convenient and delicious. [READ MORE »]( Features ['I don't want to be a leader of people unless I am a leader of ideas': Clemenger's Nick Garrett]( A few months on from winning Industry Leader of the Year at the 2018 Mumbrella Awards, Clemenger’s Nick Garrett sits down with Abigail Dawson to reflect on what being a leader means to him. Leading an Australian agency to the world stage is a tough enough feat in itself, but for the CEO of Clemenger Melbourne and Sydney, Nick Garrett, the success did not stop there. [READ MORE »]( News [Gustavo Vampre joins Deloitte Digital's creative team from Havas]( Havas’ award-winning digital creative director, Gustavo Vampre, has been appointed creative director at Deloitte Digital Australia. Vampre, who joined Havas in 2016, has previously worked with M&C Saatchi, Ogilvy & Mather and BWM. In his new role he will work alongside Charles Baylis, who joined Deloitte in May, and report to chief creative officer Matt Lawson. [READ MORE »]( News [Suncorp confirms review of media account]( Suncorp has confirmed it is reviewing its media planning and buying account after it announced it would be implementing a new consolidation strategy. The financial services provider has confirmed the review after Mumbrella speculated it had put its media account out to pitch in August. [READ MORE »]( News [Amplifi's Joshua Lee joins Zenith Melbourne as head of digital]( Joshua Lee, Amplifi’s former group investment director, has joined Zenith Melbourne as head of digital. Lee will replace Kevin Alphonso who is “looking for new opportunities”, according to his LinkedIn profile. [READ MORE »]( Features [How 9Honey plans to dominate the women's lifestyle category]( It is fast approaching two years since Nine’s digital content director Helen McCabe launched the 9Honey network. Mumbrella’s Zoe Samios chats to incoming editor Shauna Anderson and digital editorial director Kerri Estlub about how it used Nine’s other assets to build the brand, and what the future holds for the network. [READ MORE »]( News [Courier Mail misled readers about writer's qualifications, finds Press Council]( The Courier Mail has been wrist-slapped by the Australian Press Council (APC) over a series of “independent analysis” pieces into Presbyterian and Methodist Schools Association (PMSA) schools. Five articles were published in the Courier Mail in February based on an “independent analysis” undertaken by a “forensic accountant” which claimed, amongst other things, that Clayfield College “was on the bring of collapse”, the PSMA had “mismanaged funds” and students had also seen a drop in their Year 12 academic OP (overall positions) scores. [READ MORE »]( Features [What to expect from the localised edition of The Guardian Weekly]( Last week, The Guardian revealed it would relaunch its global weekly print product, The Guardian Weekly, in a glossy magazine format. Zoe Samios chats with editor Will Dean about the new title, and what local audiences can expect. [READ MORE »]( News [News.com.au launches men's mental health campaign to stop 'the silent killer']( News.com.au is encouraging men to communicate with one another, family and friends, as part of a four-week mental health campaign. News.com.au will seek to shed light on the mental health issues that men face by producing editorial and video content related to the issues. [READ MORE »]( Opinion [A side hustle made me better at my real job]( Eric Franken, copywriter at The Works, reveals how a little freelance job made him realise he knew less about advertising than he thought. Ever had an ego-shattering realisation? Joe Rogan, podcast host and MMA commentator, has. Years ago as a young taekwondo blackbelt he agreed to spar some kickboxers… which was a big mistake. See, taekwondo concentrates on kicking while kickboxing doesn’t suffer that limitation. Come fight time Rogan was hit by two things. First, an unstoppable flurry of fists and then a profound thought: despite specialising in one fighting discipline, he didn’t know much about fighting at all. I can relate. [READ MORE »]( Dr Mumbo [Dr Mumbo: Share a Coke with #Banksy]( Dr Mumbo likes to give credit where it’s due, and it’s certainly due to the anonymous English street artist Banksy who orchestrated a stunt in which his Girl with Balloon painting self-destructed and shredded after being sold at auction for just over £1m. Credit is also due to the local Coca-Cola marketing team, who has jumped on the Banksy bandwagon and created its own self-shredding animation. [READ MORE »]( News [Supercheap Auto throws back to the 1970s as it attempts to create a 'movie-quality' commercial]( Supercheap Auto has released its annual ‘movie trailer’ campaign, this time featuring YouTube stars Blair Joscelyne and Martin Mulholland – the Mighty Car Mods. The car brand said the ad fuses 1970s-style Hollywood action movie motifs with stadium super trucks and the YouTube stars to “deliver a movie-quality experience”. [READ MORE »]( Opinion [New research shows how Australia’s newsrooms are failing minority communities]( A new Deakin University report reveals over a third of hard news stories contained negative sentiments towards minority communities. Lecturer Usha M. Rodrigues unpacks what that means. Australians from culturally diverse backgrounds often feel frustrated about media coverage of news events and issues that portray them in a negative light. A new study analysing media coverage of issues related to multicultural Australia found that more than a third of stories reflected a negative view of minority communities. [READ MORE »]( News [Stellar Concepts wins PR accounts for Glasshouse Fragrances and Universal Store]( Stellar Concepts has won the PR accounts for fragrance company, Glasshouse and clothing brand, Universal Store. Glasshouse, which is known for its triple-scented candles, has engaged Stellar Concepts to handle the business’ publicity for its up coming summer range. [READ MORE »]( News [Lani Cush joins Hardhat as strategy lead]( Digital agency Hardhat has appointed Lani Cush as its Melbourne strategy lead. Cush joins the agency from Ducere Global Business School where she was head of marketing for just over one year. She has also spent time as a strategic planner at ad agency AJF Partnership. [READ MORE »]( Sponsored Post Calling all entertainment marketers - earlybird ends next Wednesday This is your final week to capitalize on earlybird savings on [Mumbrella’s Entertainment Marketing Summit]( tickets. Hear from some of the most senior marketers across brands like Nickelodeon, BBC Studios, Twitter, ABC, The Australian Ballet, Secret Sounds, NOVA, ARN and more as they reveal key insights, case studies and strategies. [Book now to save $100.Â]( F.Y.I • [Taboola to extend programmatic advertising features following Knorex partnership]( • [Citadel-Magnus promotes James Strong to partner]( Jobs [33 new jobs]( MOST DISCUSSED [Sharri Markson gets Sky News political program and Outsiders goes nightly in lineup reshuffle]( [Brisbane MPs call on APN Outdoor to remove anti-vaccination billboard]( [Thinkerbell wins Melbourne Racing Club's media account from Vizeum]( [Foxtel launches its biggest investment to date, Fox Cricket]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](