Ikon court case: Experts argue over ad | Today Show falls below 200,000 | Foxtel appoints Diageo's Adam Ballesty | A look back at Ogilvy's best ads | Kyle & Jackie O named most powerful radio duo | The problem of bullying on reality TV | 25 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Last chance to book Publish tickets. Join the industry tomorrow. [Mumbrella’s Publish]( conference kicks off tomorrow, with some of the most senior decision makers in the industry taking the stage. From how Facebook’s news feed is changing, to a 360 view of Fairfax’s last year, learnings from a world leader in branded content and much more, you’ll get insights from the best in the business. Don’t wait and miss out, [book now.]( News [Experts divided on Ikon TV ad as historic court case rumbles on]( Television ads that sit at the heart of a historic court battle have been picked over by advertising experts as Ikon Communications continues to fight allegations it botched a marketing campaign for a client. Four industry authorities were questioned in Sydney’s Supreme Court about the merits of TV ads for hair thinning brand Evolis, in addition to the wider integrated nature of the campaign. [READ MORE »]( News [Kiis FM's Kyle & Jackie O named most powerful duo in radio]( Sydney’s Kiis FM breakfast duo, Kyle Sandilands and Jackie ‘O’ Henderson, have been named the most powerful talent in Australian radio for 2018, according to Radio Today. Sandilands and Henderson have topped the annual list despite the pair losing their FM ratings crown to Sydney’s WSFM breakfast with Brendan ‘Jonesy’ Jones and Amanda Keller last survey. Jonesy & Amanda came in fourth on the list. [READ MORE »]( News [Nine's Today Show falls below 200,000 metro viewers]( Nine’s breakfast program Today managed just 199,000 metro viewers on Tuesday night, despite airing across all markets. According to OzTAM’s overnight preliminary metro ratings, the Today Show saw 320,000 viewers tune in across the nation, leaving the show 34th on the ratings ladder for Tuesday. [READ MORE »]( Opinion [It’s time to end the culture of bullying on reality TV]( While bullying might be great for ratings, reality TV’s dramatic scenes are creating a culture at odds with the TV networks’ purported values, writes Charles Sturt University’s Dr Soseh Yekanians in this crossposting from The Conversation. Australians have embraced reality television. This isn’t necessarily a bad thing (I watch it myself) but there’s an unhealthy appetite for seeing people psychologically tearing one another apart both on and off the screen. [READ MORE »]( News [Star Entertainment Group revamps marketing team with four senior hires]( Star Entertainment Group, the operator of The Star Sydney, The Star Gold Coast and Brisbane’s Treasury Casino, has announced four senior marketing appointments as the company restructures its marketing team. The restructure will see the group centralise its marketing approach for the company’s properties under chief marketing officer George Hughes, who joined Star from David Jones last November. [READ MORE »]( News [Foxtel appoints former Diageo director Adam Ballesty to lead sports marketing]( Diageo Australia’s former marketing and innovation director Adam Ballesty has joined Foxtel to lead the subscription TV service’s sports marketing efforts. Ballesty joins Foxtel as the service looks to its sports lineup to drive subscriber numbers and revenues, boosted by the cricket rights it acquired this year in a joint venture with Seven. [READ MORE »]( Opinion [A retrospective on David Ogilvy’s life and work]( David Ogilvy believed in the power of copy – specifically, long-form copy – because he thought that those who were willing to read it were those who were deeply interested in the product, writes Jessica Swanda. If you’re in advertising, you’ve no doubt heard the name David Ogilvy, the “Father of Advertising.” Some people believe he was the inspiration for the character Don Draper from the television hit Madmen. [READ MORE »]( News [QLD government launches campaign based on myths in 'stop the rise of STIs' campaign]( The QLD Department of Health has endeavoured to reduce the prevalence of sexually transmitted infections in young adults with a campaign aimed at debunking common myths related to sexual health. Created by Brisbane-based agency Khemistry, the campaign includes social videos and outdoor posters which myth bust common beliefs held by young people including “60% of young adults think the pill can stop STIs” and “half of young adults think pulling out can stop STIs.” [READ MORE »]( News [Rebecca Morse and Andrew Costello to host Adelaide Hit 107 breakfast]( Adelaide’s Hit 107 has announced Ten’s Adelaide newsreader Rebecca Morse, Nine travel presenter Andrew Costello and Triple M’s Hayden Naughton will form the station’s revamped breakfast lineup in 2019. Morse, Costello and Naughton will replace Amos, Cat and Angus who were axed last month due to “shifting target audiences”. [READ MORE »]( News [Telstra adds another taxi network to digital billboard portfolio]( Telstra has announced a taxi-based digital advertising partnership with ASX listed fleet operator P2P Transport, operator of Black & White Cabs in Queensland and Western Australia. Earlier this year, Telstra announced a deal with startup TaxiLive to rollout 945 digital billboards across Sydney. [READ MORE »]( News [Viocorp founder Ian Gardiner moves on from Amazon Web Services]( Founder of Australian web streaming service Viocorp, Ian Gardiner, has moved on from leading Amazon Web Services’ local startup division to join his wife’s venture capital fund. Gardiner founded Viocorp in 2003 after immigrating from his native Scotland. In 2014 he stepped down as CEO before taking the role with Amazon two months later. [READ MORE »]( News [Seek uses pink smoke as visual metaphor in 'Be Seen with Seek' campaign]( Employment marketplace Seek has created a campaign which uses pink smoke as a visual metaphor for how the platform makes employers and employees more visible. Created by Clemenger BBDO Melbourne, the television ad aims to show the ways in which Seek connects the right candidates to the right jobs. [READ MORE »]( News [Dentsu Aegis Network opens Government Solutions division run by Dentsu X's Nick Swifte]( Dentsu Aegis Network (DAN) has launched a new division focused on providing specialist advice and expertise in government marketing and communications. Dentsu X’s head of investment, Nick Swifte, will run the new division and relocate to Canberra. Swifte’s head of investment role will not be directly replaced. [READ MORE »]( SUPPORTED [‘Technology is an equaliser’ – how regional Aussie businesses are going global, quickly]( The very first thing Tara Baker and Arlia Hassell did after they got engaged in 2016 was dart to a Melbourne magazine store in search of wedding inspiration. The two girls had the same questions all straight couples have: should they hire a planner? How can they stretch their budget? Who should they invite? And, actually, is it OK to uninvite people after the cards go out? But they were at a loss – there was nothing on the shelves like that aimed at gay couples. And the sites online seemed more concerned with talking about sexuality than the giddy details of the big day. [READ MORE »]( News [Sky News signs podcast partnership with Nova Entertainment and Acast]( Nova Entertainment and podcasting platform Acast have announced a new partnership with Sky News. This new commercial partnership will provide Nova Entertainment’s partners access to Sky News’ podcasts including Paul Murray LIVE, Richo, The Bolt Report, and Credlin. [READ MORE »]( Features [Theright.fit's Taryn Williams on constructing her Mumbrella award-winning startup]( Founder of technology startup theright.fit, Taryn Williams, discusses how her three-year old business won Mumbrella’s Award for Innovation and shares what she believes the word means in today’s media landscape. Taryn Williams, the CEO and founder of digital marketplace theright.fit, built her now award-winning business when she “fell in love with using technology to solve problems”. [READ MORE »]( SUPPORTED [Ad effectiveness: five lessons from the Godfathers]( ThinkTV’s Steve Weaver reflects on what he learned after meeting legendary adman Les Binet, the head of effectiveness at London’s Adam & Eve DDB. About 20 years ago, I was a cocky young media researcher who thought I knew a heap more about advertising effectiveness than the senior operators I was dealing with. During one particular planning session at legendary agency George Patts, a wise old head took me to one side and said: “Mate, when your clients get all excited about these new ‘world wide web’ opportunities, just remember the one thing that’ll always work for brands is reach.” [READ MORE »]( News [Target celebrates kids' sense of adventure in 'Play Wild' campaign]( Target has launched a campaign under the ‘Play Wild’ brand positioning, featuring children running through Western Victoria’s Otway Ranges dressed as mythical warriors. The TVC, set to Skrillex’s Bangarang, was created by Target’s creative agency of record, AJF Partnership. [READ MORE »]( News [Missy and Mister Mischief win Australian Acupuncture & Chinese Medicine Association's creative and PR account]( The Australian Acupuncture & Chinese Medicine Association (AACMA) has appointed agencies Missy Mischief PR and Mister Mischief Creative to handle both its PR and creative accounts. Missy and Mister Michief will handle the PR, social media, print, digital and creative capabilities for AACMA. [READ MORE »]( Sponsored Post How has Spongebob Squarepants has maintained global appeal, 20 years on? In a [Mumbrella Entertainment Marketing Summit]( exclusive, Ben Cox, Nickelodeon’s Australian General Manager, will present the findings of a recent study into the global appeal of the widely popular Spongebob Squarepants series, and how it has maintained its audience. Take a dive into all the ways Nickelodeon has engaged with their viewers over the years, from amusement parks to AI and voice. [Check out this session and more online.]( Jobs [25 new jobs]( MOST DISCUSSED [Ten delivers dismal Sunday night ratings]( [13cabs calls on Drake, Taylor Swift and Eminem in a bid to 'modernise' the brand]( [Media industry has highest prevalence of sexual harassment, finds Australian Human Rights Commission]( [Mazda launches 1940s mystery-inspired commercial]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](