Publishers hit by media agency's $4m collapse | Adland's lost art | The Monkeys win another Melbourne client | Agency loses head of investment | Stan loses first ad watchdog case | Remembering Jacketgate | 100 new jobs | Final call for CommsCon Award entr

[View Newsletter Online]( [Mumbrella Newsletter]( You’ve got until midnight to submit your CommsCon Awards entries Entries will close for [Mumbrella’s CommsCon Awards]( at midnight tonight – don’t be the only one not in the running for a serious shortlist of contenders at one of the industry’s most highly respected PR, communications and social media awards. If you’ve leveraged technology in a campaign, done great pro bono work, are providing a leading workplace for PR professionals, getting results with PR-led activation or events, utilising a unique influencer strategy, or just paving the way for your own team – you need to enter. [Submit your entries here now.]( News [Healthcare ad agency Hammond & Thackeray collapse leaves publishers out of pocket]( One of the major media agencies of the healthcare industry, Hammond & Thackeray, has gone into liquidation with creditors including major publishers and agencies expected to be $4.4 million out of pocket. The 35-year-old agency which also serviced agricultural clients from its Sydney, Melbourne and Auckland offices, was wound up by its directors on December 22. Parent company the Healthy Thinking Group is not affected by the decision. [READ MORE »]( News [Streaming service Stan in its first ad watchdog defeat over language in SMILF trailer]( TV streaming service Stan has had its ad for US comedy SMILF banned by the ad watchdog over use of the term “full frontal, dick and peen”. The ruling is the first time a complaint against Stan has been upheld by the Ad Standards Board. [READ MORE »]( Dr Mumbo [Dr Mumbo: Slaughtering lambs for world peace]( Dr Mumbo was delighted to see the continuation of the now-annual tradition of everybody watching Meat & Livestock Australia’s new summer ad, then getting into a tizz about it. Followed by a wave of comedy hot takes. Tonightly’s Greg Larsen was first out of the blocks in reinterpreting the unifying message of the ad, by taking a knife to a cute baby sheep, then sending the butchered lamb’s remains to world leaders. [READ MORE »]( News [Mumbrella CommsCon Awards entries close today]( Entry to the 2018 Mumbrella CommsCon Awards close today, January 12. This year there are 28 categories across campaigns, people and business including small, mid-size and large PR agency of the year, PR leader of the year and best B2B and B2C campaign. Last year’s CommsCon Awards was a sold-out success. There were over 300 award entries judged by more than 70 industry experts. The awards ceremony itself saw over 400 people in attendance. [READ MORE »]( Dr Mumbo [Dr Mumbo: Jacketgate: Never forget]( Today marks the one year anniversary of what may prove to be Dr Mumbo’s most notorious moment, when he obtained video of three colleagues in a slight disagreement about wardrobe choice. Little was Dr Mumbo to know that Jacketgate, as it became known, would propel protagonists Amber Sherlock and Julie Snook to a degree of notoriety, and indeed deliver Mumbrella the biggest single day of traffic in its history. [READ MORE »]( News [Blue 449 head of investment Daniel Cutrone leaves to join startup Avenue C]( Publicis owned Blue 449 has announced that its head of investment, Daniel Cutrone, will be leaving the agency next month to join new media and technology agency Avenue C as a partner. Cutrone joined Blue449 two years ago. [READ MORE »]( Opinion [Advertising has lost the art of showing, not telling]( Dave Trott reminisces about the bygone days of advertising when copywriters vividly brought products to life – and when all ads did not look the same. In 1863 the world’s first underground railway opened between Paddington and Farringdon. And in 1911 they began using something no one had seen before: a mechanical staircase. [READ MORE »]( Opinion [It’s time to get ready for augmented reality]( If CES 2018 in Las Vegas taught us anything, it’s that AR is finally moving out of the think pieces and into the ‘real’ world, explains experimental scientist Matt Adcock in this crossposting from The Conversation. The world’s largest annual consumer technology show — CES 2018 in Las Vegas — ends today and some of the most exciting gadgets this year were on display in the augmented reality (AR) marketplace. [READ MORE »]( News [Asahi appoints The Monkeys Melbourne as creative lead]( The Monkeys Melbourne have won the lead creative account for Asahi Premium Beverages which includes brands such as Asahi Super Dry, Cricketers Arms and Mountain Goat. Asahi pitched its creative and public relations account in November last year after appointing incumbent agency Cummins & Partners in 2012. [READ MORE »]( Opinion [Australian podcasting bosses on why now is the perfect time to start that podcast]( Courtney Carthy of podcasting company Nearly Media’s talks to Australian podcasting bosses about what the future has to hold for brands and their podcasts. If 2017 was the breakout year for podcasts in Australia (a true buzz has been in the air) the next 12 months will likely see an increase in enthusiasm from marketers, brands and companies to give them a crack. [READ MORE »]( News [The Star promotes its celebrity chefs in latest Summer ads]( Hotel and entertainment group The Star has promoted its celebrity chefs in its latest Summer ad campaign. The advertisement shows some of the different celebrity chefs which cook in restaurants located inside The Star complex. [READ MORE »]( SUPPORTED [What our brains tell us about the best ads]( The latest studies reveal that web users are in a different mindset depending on the site they visit. So, Twitter commissioned neuroscience research to investigate how marketers can optimise their advertising to take advantage. Martyn U’ren is head of research in the APAC region for Twitter. His job is to sift through the endless reams of data generated by the social media giant’s 330 million users worldwide to work out not just the types of people using the platform, but how they interact with it and why. [READ MORE »]( News ['Design mistake' becomes the lead of latest Vision Direct campaign]( A design and production mistake, which saw the words ‘CHANGE THIS’ go to print on promotional boxes, has become the basis of a campaign for online optical retailer Vision Direct. “Due to an oversight by one of the designers, the placeholder: ‘Change this’ text where the discount code was supposed to go, wasn’t edited. This resulted in 10,000 boxes being printed with the copy error included,” the company claimed in a release. [READ MORE »]( News [Volkswagen Alltracks ad shows the dog's point of view]( Volkswagen Australia has released a new commercial showing the new Golf Alltrac and Passat Alltrack through a dog’s point of view. Using the slogan ‘Alltracks lead to adventure’ the 30 second advertisement shows a dog being encouraged into the car as he goes on an adventure to the country. [READ MORE »]( News [Violet Crumble returns to Australian hands after Nestlé sale]( Nestlé has sold its chocolate bar brand Violet Crumble to the family owned South Australian chocolate business, Robern Menz. Robern Menz, the manufacturers of FruChocs, will acquire Violet Crumble’s brand, intellectual property, plant and equipment as part of the sale. [READ MORE »]( Sponsored Post Book by Tuesday to save $100 on Retail Marketing Summit tickets Earlybird tickets for [Mumbrella’s Retail Marketing Summit]( are only on sale until Tuesday, and they are selling fast. Join a large array of brands, agencies and marketers already confirmed to attend on February 28 for an in-depth look at the changing world of retail marketing. This will be your chance to hear more from marketers who are leading the Australian retail charge both globally and locally, and understand the changing ways in which your consumers are finding you, buying your products or discovering your competitors. [Grab your $100 savings now.]( Last days to book. F.Y.I. • [Supercars Australia and Raamen form partnership for Official Supercars Program]( • [Novak Djokovic announced as ASIC’s global footwear partner]( • [Mobile programmatic video platform InMobi acquire AerServ]( Jobs [100 New Jobs]( MOST DISCUSSED [MLA goes West Side Story with musical satire on Australia's Culture Wars]( [Craig McLachlan ousted from The Rocky Horror Show]( [SBS' three-hour train documentary The Ghan averages more than 400,000 viewers]( ['Advocate' title is coincidence, claims creator of The Betoota Advocate's would-be rival The Aussie Advocate]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](