MSP Friday Flywheel: Monthly Recurring Revenue is everything

Hi {NAME} Welcome to MSP Friday Flywheel, my weekly email to get your marketing wheel turning and make it go faster. Paul's musings: Monthly Recurring Revenue is everything I remember "discovering" MRR back in 2010. And it changed my life as I flipped my business model and everything got easier. No more boom and bust. No more "sell sell sell" just to pay the bills. The goal should be at the very least to cover your overheads every month with monthly recurring revenue. I believe it makes you a better business owner. Because you can focus on delivering a better service to your clients. One of the reasons I started working with MSPs 8 years ago was because of the potential for enormous levels of monthly recurring revenue in your business. A question then - do you have a high enough level of monthly recurring revenue, and if not, what should you do about it? Hit reply and let me know. Last week I chatted to 8 MSPs who replied to this email. From the web: Is this the end of word of mouth? For many MSPs who don't do any proactive marketing, word of mouth is their default marketing strategy. New data shows that Gen Zs trust influencers more than their friends. And before you write off that info as "oh well, they're just children"... the oldest Gen Z is currently 27... so may already be making business decisions. Wow. [Read now]( From my archive: It takes 50+ touchpoints to get a new client for your MSP. How do you make that easy for yourself? If you're about to run a marketing campaign for your MSP, pause a sec... you'd be better off setting up an easy marketing system. Here's why [Read now]( I only work with one MSP per area. Is yours available? With my MSP Marketing Edge 3 step lead generation system, I only work with one MSP per area. This is so your marketing never clashes with a competitor. 30 day FREE trial, no contract, cancel any time. [Check if your area is available]( Hit reply with any questions - I personally reply to every email I get. And have a great weekend. Paul Green MSP Marketing Edge Email preferences: [Choose which emails you get from me]( You can also [update your contact info]( or [unsubscribe from emails]( (sad face) ❤️ MSP Marketing Edge ❤️ Fingerpow Ltd registered in England no. 07573303. Registered office: 10 Brooklands Court, Kettering, Northamptonshire NN15 6FD United Kingdom