MSP Friday Flywheel: How to buy a Porsche

Hi {NAME} Welcome to MSP Friday Flywheel, my weekly email to get your marketing wheel turning and make it go faster. Paul's musings: How to buy a Porsche This is the simplest way to have the greatest positive impact on your net profit: Increase your prices. Do this with caution for existing clients. But do it with exuberance for new clients. If you're charging $35 a user, then charge $39 a user instead. In the world of pricing psychology, it's seen as the same price. $45 is the same as $42. So is $47. $99 is the same as $89. Perception only changes when you breach the invisible pricing line, such as going over $100. When you increase prices and your overheads stay the same, the extra money drops straight to the bottom line. That's what buys you a Porsche (or whatever dream car you'd like to own). From the web: Create LinkedIn carousels that attract clients Carousels are highly underused by most MSPs. They are a very smart way to present visual information on LinkedIn. We create one every month for our MSP Marketing Edge members. Here are some excellent guidelines for [creating your own carousels]( From my archive: Join me at ScaleCon in Las Vegas in a month's time This is the most exciting MSP marketing event on the planet, and I'm delighted to be delivering the keynote talk at the end of the marketing day. Here's something I pulled together [answering all your questions]( Your lead generation SOLVED: My 3 step system is trusted by 700+ MSPs worldwide We only work with one MSP per area, so your marketing never clashes with a competitor. 30 day trial, no contract, cancel any time. [It takes seconds to see if your area is available](. Hit reply with any questions - I reply to every email I get - and have a great weekend. Paul Green MSP Marketing Edge Email preferences: [Choose which emails you get from me]( You can also [update your contact info]( or [unsubscribe from emails]( (sad face) ❤️ MSP Marketing Edge ❤️ Fingerpow Ltd registered in England no. 07573303. Registered office: 10 Brooklands Court, Kettering, Northamptonshire NN15 6FD United Kingdom