Scientists have finally one-upped a founding father...
January 17, 2023 [View Online]( | [Sign Up]( | [Shop]( [Morning Brew]( TOGETHER WITH [LiquidPiston]( Good morning. You know what they say: Friends donât let friends start their day without the Brew. If youâve been enjoying our news roundup, spread it across your network using your personal referral link. When you do, youâll earn free swag from us, like a tote (after just one referral), a mug (10), and a crewneck for the overachievers (100). You can scroll to the bottom of this email to scope out the full list of prizes, or just [get started here](. âMax Knoblauch, Jamie Wilde, Sam Klebanov, Abby Rubenstein, Neal Freyman MARKETS: YEAR-TO-DATE Nasdaq 11,079.16 +6.66% S&P 3,999.09 +4.57% Dow 34,302.61 +3.52% 10-Year 3.505% -37.5 bps Bitcoin $21,194.93 +28.18% FTSE 7,860.07 +4.05% *Stock data as of market close, cryptocurrency data as of 4:00am ET. [Here's what these numbers mean.]( - Markets: Markets were closed for MLK Day in the US yesterday, but they were hopping across the pond in Britain and Europe. Stocks closed higher in both France and Germany. And in the UK, the blue-chip FTSE 100 index [nearly matched]( a record high it clinched in 2018 as investors continue to get hope from signals that global inflation is beginning to ease. Â WORK [Employers are trying to take back the power on RTO](
[A large open floor plan office from a scene in Orson Welles's The Trial.]( The Trial/Studio Canal The ongoing tug of war between remote employees (who are feeling more productive and less burnt out) and their employers (who are feeling bad about paying for an office) could experience a balance shift in 2023. Major companies, aware of fears about a potential recession, are issuing [directives]( to come into the office for more days, sometimes under the threat of termination. Last week, Disney CEO Bob Iger told hybrid staff that, starting on March 1, they must return to the office four days a week. Two days later, Starbucks CEO Howard Schultz announced a similar three-day RTO requirement, expressing irritation at internal badge swipe data that revealed employees were not âmeeting their minimum promiseâ regarding hybrid work. Employees at Vanguard, Paycom, and News Corp have also received recent orders to phase out remote work in the new year. A survey from Resume Builder found that 90% of companies will require a return to the office this year, signaling a shift away from the softly enforced hybrid policies that became popular during the pandemic. A controversial resolution That doesnât mean employees are excited to add commute time or âgetting asked about weekend plansâ back into their lives: According to a recent Gallup poll, 34% of remote-capable workers want to work from home permanently and just 3% want to work in the office full time. A Monster survey in September found that 40% of workers would quit if they had to come into the office even one day a week. But thereâs an issue with that: Remote work is getting hard to find. Between February and October 2022, remote job listings fell from 20% to 14% of all listings on LinkedIn. Now, even more employers seem empowered to [demand]( in-office time. Remote hope is not lost: On the flip side, Twitter CEO and vocal remote work critic Elon Musk recently ordered Seattle employees to WFH as a cost-cutting measure.âMK Â Â Â TOGETHER WITH LIQUIDPISTON [The little, lighter engine that could](
[LiquidPiston]( Itâs called the X-Engineâ¢. And even though itâs smaller than other engines, Little X delivers up to [10x the power-to-weight ratio]( of legacy engines and 30% more fuel efficiency. But thatâs just the start. When the EV market grows 380% by 2030, there will be a shortage of precious metals like lithium. Thatâs where X-Engine comes in, enabling hybrid electric cars to use 80% smaller batteries. Itâs no wonder X-Engineâs creators at [LiquidPiston]( have already secured $30m in contracts to do everything from shrinking generators to flying military drones 2x farther. Become a LiquidPiston shareholder as they take the tiny-but-mighty X-Engine full throttle. Donât just say âI think I can.â [Invest in LiquidPistonâs X-Engine today](. WORLD Tour de headlines
[Mob boss Matteo Messina Denaro after he was arrested In Sicily]Carabinieri via Getty Images Mafia boss nabbed. Italyâs most wanted man, Matteo Messina Denaro, a Mafia boss who had been on the lam for more than 30 years, was [arrested]( in Sicily yesterday. Messina Denaro, who once bragged that you could âfill a cemeteryâ with his victims, is allegedly the head of the Cosa Nostra syndicate. Despite dodging authorities since 1993, he has been convicted in absentia and given life sentences for his role in various crimes, including the murder of two anti-Mafia prosecutors; bombings in Florence, Milan, and Rome that killed 10; and the slaying of the young son of a Mafioso who turned stateâs witness. Ukrainian soccer club pledges $25 million for soldiers. Rinat Akhmetov, Ukraineâs richest man and the owner of the Shakhtar Donetsk football club, announced the [donation]( yesterday after agreeing to trade star player Mykhaylo Mudryk to Chelsea FC in a ~$110 million deal. The cash will go to soldiers and their families to cover a variety of needs, including medical treatment and psychological support. Akhmetov said he is confident Ukraine will win the war against Russia and âwe will play a friendly against Chelsea at Donbass Arena in a Ukrainian Donetsk.â Elon Musk heads to court over Tesla tweet. Elon Musk regularly gets into spats over his tweetsâhe seems to enjoy it so much that he bought the platform, but heâs probably less enthused about the [legal trial]( starting today over one particular tweet from 2018. In it, Musk (who never met a 4/20 reference he didnât like) said he had secured funding to take Tesla private for $420 per share, and investors are suing Musk and Tesla since the deal never happened. So far, Musk is expected to testify this week, and his odds donât look great: The judge already determined that the tweet was false and reckless, but now a jury will weigh whether Musk knew it was false and whether it was material to investors. TECH [Artists sue AI art generators](
[A corgi eats an avocado in space]( Midjourney Art made by AI has won prizes, been displayed in museums, and taken over Twitter profile pics, but not everyoneâs happy with how it turns users into elven princesses. Three artists are [suing]( Midjourney, Stability AI, and DeviantArt for their use of an AI art-generating tool called Stable Diffusion. The artistsâSarah Andersen, Kelly McKernan, and Karla Ortizâallege the tool violates millions of artistsâ copyrights. How AI art generators work: Stable Diffusion has been fed billions of images scraped from the web in order to train its AI on how to do things like identify an âavocado.â So when a user types âcorgi eats an avocado in spaceâ into an AI art generator that uses Stable Diffusion, it [creates new works]( based on the images itâs analyzed. But whether itâs derivative or plagiarism is up for debate The suit claims that Stable Diffusion cobbles together pieces of copyrighted images, but creators of AI art-generating tools argue that their use of existing pictures to train the AI to make new ones is covered by âfair useâ doctrineâwhich allows using copyrighted materials for âtransformativeâ purposes. Bottom line: This case could set an important precedent on training AI tools that could go way beyond the art world.âJW Â Â Â SCIENCE [Lasers to lightning: âFollow meâ](
[Lightning in the night sky]( Getty Images/assalve Watch out, Zeus: Scientists havenât completely mastered lightning, but theyâve successfully used a laser to divert its direction. A [study]( published yesterday described an experiment in which a laser was shot at a storm cloud from atop a Swiss mountain to successfully direct lightning toward the ground. This marks the first time the method worked outside a lab, and thatâs a big step forward for public safety. - Lightning causes billions of dollars in damage and claims over 4,000 lives a year. It would be much worse had Benjamin Franklin not invented the lightning rod, which to this day remains the go-to for protection from lightning. But the man would have turned 317 today, so itâs about time his invention was updatedâespecially since the Franklin rod is a godsend for your home, but itâs insufficient for bigger places like airports or wind farms. So, how did we one-up a founding father? Scientists unleashed a rapid-fire barrage of laser pulses at thunderclouds, creating a path of charged particles that lightning was more likely to follow. Four lightning bolts were steered toward a rod mounted on top of a telecom tower that is a frequent target of lightning strikes. Looking forward: Itâll be a while before youâll be able to catch regular laser-lightning shows in the night sky due to an eye-popping price tag: The system used in the experiment costs $2.17 billion.âSK Â Â Â TOGETHER WITH VANTA
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[Scrooge McDuck]Scrooge McDuck/Disney via Giphy Stat: The world has created $42 trillion in new wealth since 2020âbut you probably didnât see a big chunk of that hit your bank account, because 63% of it is in the hands of the richest 1% of the population, per a [report]( released by Oxfam yesterday. Advocating for steeper taxes on the wealthiest as the worldâs most influential people arrived in Davos to ski and try to solve all the worldâs problems, the charity noted that for every $1 of that new wealth earned by a person in the bottom 90%, a billionaire managed to snag another by $1.7 million. Quote: âWe love to quote King in and around the holidayâ¦but then we refuse to live King 365 days of the year.â Speaking at a commemorative service at Ebenezer Baptist Church, where Martin Luther King Jr. preached, the civil rights leaderâs youngest daughter, Bernice King, delivered a [reminder]( yesterday that weâve still got a long way to go as a society to realize her fatherâs dream. Acknowledging that his challenging words are sometimes flattened into platitudes in todayâs political discourse, she sought real action instead, saying, âDr. King, the inconvenient King, puts some demands on us to change our ways.â Read: Should we bring back the woolly mammoth? Scientists are getting close. ([BBC]() WHAT ELSE IS BREWING - [The White House Counselâs]( office said there are no visitor logs for President Bidenâs Delaware home (as is typical for presidentsâ private homes), in response to a demand from Republican lawmakers to see logs after classified documents were found there.
- [Ryan Cohen](, an investor known as the meme-stock king, has built up a stake in Chinese e-commerce giant Alibaba and is pushing it for more stock buybacks, according the WSJ.
- [Chinaâs]( population declined in 2022 for the first time since the early 1960s, and India is poised to overtake it as the worldâs most populous country soon.
- [The Belfer family](, a New York oil dynasty known for its philanthropy that previously invested in Enron and Bernie Madoff, now ranks among FTXâs shareholders, too.
- [Taliban officials]( are buying blue checks on Twitter. BREW'S BETS Flying high: These [drone photographs]( turn historic high-rises into whimsical structures worthy of Wes Anderson. Harness your DIY energy: How to make your own [board game]( in five steps. Take control of your career: The Brewâs Business Essentials Accelerator is a Biz 101 course that gets you up to speed on communication, operation, and innovation, no matter your industry. [Apply for our Feb. 6 cohort here](. Loyalty is everything: Julie Bornstein turned that motto into millions with Sephoraâs Beauty Insider program. [Hereâs how she did it](. GAMES The puzzle section Brew Mini: âJason of Aquamanâ (five letters) is your sample clue of the day. [Play the Mini here](. Parental guidance Weâll give you two brands, and you have to determine whether theyâre owned by the same parent company or not. If you answer âyes,â give yourself a bonus if you can name the corporate overlord. - Marvel Entertainment and The Simpsons franchise
- Gucci and Fendi
- Chrysler and Maserati
- Snapple and Canada Dry
- Pittsburgh Penguins and Liverpool FC AROUND THE BREW [5 Tips for a successful digital transformation](
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[morningbrew.com/daily/r/?kid=4904f90a]( ANSWER - Yes: Disney
- No: Gucci is owned by Kering and Fendi is owned by LVMH.
- Yes: Stellantis (the result of a merger between Fiat Chrysler and PSA Group)
- Yes: Keurig Dr Pepper
- Yes: Fenway Sports Group Written by [Neal Freyman](, [Abigail Rubenstein](, [Jamie Wilde](, [Max Knoblauch](, and Sam Klebanov Was this email forwarded to you? Sign up [here](. Take The Brew to work - Marketers: [Marketing Brew]( Â [Future Social](
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