Getting your online business to 100k / year - how many clients will you need?

the numbers are not what most people think [MOBE DAILY](41475b/ct0_0/1?sid=TV2%3A0ShmDXHwQ) [] [START YOUR BUSINESS](41475b/ct1_0/1?sid=TV2%3A0ShmDXHwQ) [] [SCALE YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3A0ShmDXHwQ) [] [GROW YOUR WEALTH](41475b/ct3_0/1?sid=TV2%3A0ShmDXHwQ) [] MOBE Daily #239 “Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” ~ Michelle Moore Hey, One of the biggest misunderstandings I see new online marketers make, is over estimating how many customers they're going to need to make a decent income. Say they want to make 100K. So they do some mental math, thinking they might make $100 or so per customer, and will therefore need to find 1,000 customers a year. Or 83 a month. Or 20ish a week. Which is about 3 customers a day. The truth is, when you have a good ascension program in place with your back-end sales process, and you have extremely good follow-up in place for the leads which you identify as hyper-responsive, you actually need far less customers. A few days ago when I was in Fiji at the Diamond Mastermind, there was an affiliate marketer there promoting MOBE who'd made close to $65,000. 1/3 of ALL of that, had come from just one client. 41475b/ct4_0/1?sid=TV2%3A0ShmDXHwQ That's right - close to 20K from one client. And I could tell you so many more stories like that. And so my advice is stop thinking you need to have this really wide reach, with hundreds or thousands of customers to make a decent yearly income. The secret to large sums of money is not in going wide. It's going deep. Fewer customers, but more transactions and at higher price points with each one. Your long-term profitability boils down to attracting a steady stream of new customers and reselling to them repeatedly. If you're not following up on every lead and every sale, this isn't going to happen. And once you've made a sale, you must send them additional marketing material about your next product or service. It’s a constant moving marketing process. Plain and simple, you're losing money without a strong follow-up marketing campaign. The secret to maximizing your sales and profits is to put a ton of pressure on your prospects and customers, because the resulting pressure is what stimulates the sales. Most marketers simply aren't aggressive enough on their follow-up marketing campaigns. They're giving up on their leads far too soon, and they aren't putting enough pressure on their prospective buyers. Because of this, they're losing a ton of money that should and could be theirs. One thing that keeps marketers from applying that pressure is that they get worried about upsetting people. But you can't worry about who you're going to offend, or you're limiting your potential profits. A lot of marketers have the sales process down only partially. They get high-qualified leads, and then what do they do with those leads? They send them their offer, get the response back, and that's it. Our marketing principle at MOBE is that you should keep following up in as many ways, with as many different follow-up offers until it becomes unprofitable to do so. How long that takes is dependent upon your offer, how strong your prospects are, and how highly-qualified your leads are. Sometimes it takes a handful of contacts, or more, before the average prospect buys. Some marketers get high numbers the third time they contact the prospect, but for others it's at the seventh contact that gets the biggest response and highest conversions. It varies for each market and offer, and you learn your numbers through ongoing testing and monitoring the results. The other thing to keep in mind is that you’re dealing with a moving parade of interest among your prospects. In other words, you never know when something is going to happen that triggers someone's interest. There's a percentage of the people who request information because they're interested and they're ready to buy right now, but there's a bigger percentage who are just kind of curious. So, when they get your offer they take a look, then set it aside – and then something happens and they're ready to buy. Well, if you're not in front of them when they're ready to buy, they're going to buy from somebody else. Different people have different buying mechanisms. There are those people who see something and buy it immediately. There are those who see something and have to study everything about it before they buy. Some people must be exposed to something many times before the light finally comes on. That's why you've got to keep following up with several different approaches if you want to be a truly effective marketer with the biggest and best results. [] [] [MOBE Daily#239-1](41475b/ct5_0/1?sid=TV2%3A0ShmDXHwQ) [] You Only Fail When You Give Up You will fail only when you give up. Everything else is not a failure. Sure, it's a setback, it's adversity, it's a disappointment. But as long as you don't give up, you didn't fail. In [this video](41475b/ct5_1/1?sid=TV2%3A0ShmDXHwQ), filmed at the [Super Charge Summit](41475b/ct6_0/1?sid=TV2%3A0ShmDXHwQ) in Las Vegas, T.J. Rohleder and Chris Lakey talk about how most people look at failure the wrong way. [] [] [MOBE Daily#239-2](41475b/ct7_0/1?sid=TV2%3A0ShmDXHwQ) [] Why the Bank Needs You As a solo investor, you may feel small and powerless compared to the large financial institutions. But don't be fooled. Even the large banks need people like you, and if you can make them the right offer, finding quality investments can be easier than you think. In [this video](41475b/ct7_1/1?sid=TV2%3A0ShmDXHwQ), filmed at the [Platinum Mastermind](41475b/ct8_0/1?sid=TV2%3A0ShmDXHwQ) in Curacao, Sue Nelson talks about a scenario of buying mortgages from the bank, and explains why the bank needs you more than you need it. [] [] [MOBE Daily#239-3](41475b/ct9_0/1?sid=TV2%3A0ShmDXHwQ) [] The True Purpose of the Stock Market The stock market can be a great source of confusion for the average person. Most people are either too conservative or too enthusiastic. Either they think the stock market is guaranteed to take their money and run, so they never invest. Or, they rush into buying stocks with no strategy or knowledge at all. The truth is, the stock market is neither a scam nor a lottery. It's really just a source of raising capital. In [this video](41475b/ct9_1/1?sid=TV2%3A0ShmDXHwQ), filmed at the [Stock Investing Summit](41475b/ct10_0/1?sid=TV2%3A0ShmDXHwQ) during the [Platinum Mastermind](41475b/ct8_1/1?sid=TV2%3A0ShmDXHwQ) in Costa Rica, Clark Kain explains the true purpose and power of the stock market. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct11_0/1?sid=TV2%3A0ShmDXHwQ) [] [] [Matt Lloyd] [] [] Are you reading the Inner Circle each Month? 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