Your customers don't care about you, or your product - they ONLY care about this one thing

Do you know why people buy from you? Why they really buy from you? Hint: They don’t really care about the products and services you sell. But there’s another reason – a hidden reason why they buy. If you can discover it, you can unlock the riches that are stored away in your marketplace. [Ted Nicholas and "The Hidden Benefit"](41475b/ct0_0/1?sid=TV2%3AUChbQH9tR) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3AUChbQH9tR) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3AUChbQH9tR) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3AUChbQH9tR) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3AUChbQH9tR) [] MOBE Daily #238 "People don't buy for logical reasons. They buy for emotional reasons." ~ Zig Ziglare Hey, I'm going to let you in on a big secret that should underlie everything you do as a marketer: The customer does not want your product or your service. They don't need those products you developed or that service you provide. It may be the very best the world has to offer, but your customers don’t really give a damn about it. Or you for that matter. Now, before you run off and cancel your subscription, please hear me out. What I’m trying to say is that your customers don’t really care about your product or service, directly. They don’t care about the “thing” you sell, they only want the benefits they think they'll get when they give you their hard-earned money. Most business people are too in love with their products and they never figure this secret out. But it makes life so much easier for those of us who have. So welcome to the inside. You may be thinking, "What do you mean my customers don't want my products and services? Why else are they buying?" Well, that's a good question, isn't it? But think about it. Whatever people buy, they buy for the perceived benefit it will bring them – whether that's warmth, speed, money, or social prestige. So really, your ability to make a profit through your marketing strategy ultimately relies on building a case in your prospects’ minds, for all the benefits they'll receive from buying your product or service from you. Most business people don't really see it like that. A restauranteur thinks they're selling steak and potatoes, but they’re really selling the dining experience. Or take a look at Subway sandwiches, to continue the food analogy. Subway revolutionized their entire business when they started selling a healthy alternative to cheeseburgers, instead of peddling their boring lineup of sub sandwiches. In marketing, we teach small business owners that people don't want a quarter-inch drill bit; what they want is a quarter-inch hole. The only reason they buy a quarter-inch drill bit is so they can get their quarter-inch hole. Other than that purpose, the drill bit doesn’t matter. But, what if there was an alternative way to getting that quarter-inch hole? What if you could shine a laser at the wood and drill any sized hole in a split-second, or some other technology made it easier? Would that hole-cutter sell? Of course it would, as long as it was safe and effective. The drill bit is only a means to an end. What they really want is a hole. Years ago, marketing guru Ted Nicholas invented a copywriting strategy he called "The Hidden Benefit." He said to ask, "If I had God-like super powers and could bestow upon my prospects anything that they wanted, what would it be?" His example was a book of boring corporate forms. The headline he wrote was, "What will you do when the I.R.S. seizes your personal assets to satisfy a judgment against your corporation?" He wasn’t selling business forms, he was selling protection. Ted's book of corporate forms will keep you from getting in trouble with the I.R.S. He scared the holy hell out of everybody with that headline, and sold $70 million worth of his boring corporate forms. If you ignore basic human emotions and don't link them to your product, you'll never be nearly as effective as you could be. Use the old Ted Nicholas method to discover the hidden wants in your market? What's the hidden benefit? If you were omnipotent, what's the one thing that your product could do, the biggest benefit it could give your customers? Consider that, and you'll come up with all kinds of amazing ideas that you couldn't think of before. [] [] [MOBE Daily#238-1](41475b/ct5_0/1?sid=TV2%3AUChbQH9tR) [] Why "Creativity Time" is Crucial to Your Business If you don't have a plan for your business and life, you won't know where you want to go. Chances are, you'll end up somewhere you don't like. However, it's easy to get swept up in the day-to-day drama of your business and forget to set aside time for planning and creativity. This can be one of the most dangerous threats to your business. In [this video](41475b/ct5_1/1?sid=TV2%3AUChbQH9tR), filmed at the [Platinum Mastermind](41475b/ct6_0/1?sid=TV2%3AUChbQH9tR) in Costa Rica, Rene Kamstra explains why "creativity" time is crucial to established and brand-new businesses alike. [] [] [MOBE Daily#238-2](41475b/ct7_0/1?sid=TV2%3AUChbQH9tR) [] 2 Tips For Powerful Email Marketing When you sit down in front of your computer to get some work done, you have two choices. You can either go to your email inbox, and start consuming other people's email marketing. Or, you can be proactive, and be the one sending out email marketing to everyone else. Which do you think will make you more money? In [this video](41475b/ct7_1/1?sid=TV2%3AUChbQH9tR), I give you 2 tips for powerful email marketing. [] [] [MOBE Daily#238-3](41475b/ct8_0/1?sid=TV2%3AUChbQH9tR) [] Why You Should Avoid A Probate With a probate, the court decides who receives your financial assets after you die. Your private matters are aired in public, and there are hefty costs involved for your family. Unless you want to cause extra grief for your family, it's smart to put plans in place to avoid a probate happening after your death. In [this video](41475b/ct8_1/1?sid=TV2%3AUChbQH9tR), filmed at the [Real Estate Investing Summit](41475b/ct9_0/1?sid=TV2%3AUChbQH9tR) during the [Titanium Mastermind](ttps://mobe.com/titaniummastermind/) in the Dominican Republic, Stephen Michael Miller talks about the costs of a probate and what to do to avoid one happening after your death. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct10_0/1?sid=TV2%3AUChbQH9tR) [] [] [Matt Lloyd] [] [] How To Get Instant Access To The “Revolutionary” New Business Model That Can Make You $10,000 Per Month [] [I.M. Revolution](41475b/ct11_0/1?sid=TV2%3AUChbQH9tR) [] If you’ll “invest” just a few minutes reading this, you’ll find out how to profit from the exact same business model I used to go from $700/mo to $314,900.29/mo in an 18 month period … [CLICK HERE](41475b/ct11_1/1?sid=TV2%3AUChbQH9tR) To Revolutionalize your business... [] [FREE BUSINESS TRAINING](41475b/ct12_0/1?sid=TV2%3AUChbQH9tR) [] [ASK MATT LLOYD](41475b/ct13_0/1?sid=TV2%3AUChbQH9tR) [] [SUCCESS STORIES](41475b/ct14_0/1?sid=TV2%3AUChbQH9tR) [] [] [] SHARE THIS CONTENT... [] [] [Facebook](41475b/ct15_0/1?sid=TV2%3AUChbQH9tR) [Twitter](41475b/ct16_0/1?sid=TV2%3AUChbQH9tR) [LinkedIn](41475b/ct17_0/1?sid=TV2%3AUChbQH9tR) [Forward to Friend](41475b/ct18_0/1?sid=TV2%3AUChbQH9tR) [] LET'S CONNECT! We are all busy but hopefully we can connect on the platform that’s most convenient for you. 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