this is THE path to some of the easiest money youâll ever make - thereâs one group of people who will consistently make you more money than anyone else. In this edition of MOBE Daily, weâll take a look at the kinds of people who always make the most money for every business. Once you focus on this group of people, you can dramatically increase your sales and profits â even if you make no other changes to your business.
[3 Common Sense Keys That Drive Repeat Customers](41475b/ct0_0/1?sid=TV2%3ASip6G4pbp)
[MOBE DAILY](41475b/ct1_0/1?sid=TV2%3ASip6G4pbp)
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[START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3ASip6G4pbp)
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[SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3ASip6G4pbp)
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[GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3ASip6G4pbp)
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MOBE Daily #232
âThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.â
~ Peter Drucker
Hey,
As I write this, I'm on a big boat headed out to Serenity Island - our first [Diamond Mastermind](41475b/ct5_0/1?sid=TV2%3ASip6G4pbp) will be held there in just a few days. If you want to see how the newly renovated resort looks, follow my [instagram stories](41475b/ct6_0/1?sid=TV2%3ASip6G4pbp) and watch today. I've got about 20 minutes till we arrive so will make this quick... let me give you one of the most important business lessons there is.
Do you want to make more money, and work less hard to make it?
Of course you do.
Advertising to attract new customers is important. But the way you make the easiest cash is to focus on reselling to your best customers, again and again. That may or may not sound easy to you, but the fact is that itâs much easier to sell to your existing customers than to attract new ones for the first time.
As long as you already have customers with whom youâve built a good relationship, they are your fastest and easiest path to increase your income and grow your business. If you handle it right, it's a perfect way to generate immediate cash whenever your business needs it, and all you have to do is keep making your customers good, solid offers.
This may seem like common sense, but youâd be surprised how many business owners spend all their time attracting new customers and donât spend much time thinking about re-selling to their existing customers they worked hard to attract in the first place.
However, this practice is absolutely essential to the back-end portion of your business, which is where you'll make most of your money, if you do things right. So many small business owners focus on making that initial sale, and totally forget about the lifetime value of each customer. That's just dumb. You need to go back to your customers on a regular basis and make them new offers. It's a simple concept that so many marketers forget. If you believe in your value to your customers, and in the products and services you sell, then youâre actually hurting your customers in the long run.
Certainly, this is about serving your customers in the best way. But itâs also about your bottom line. And the fact is, the best pre-qualified prospects you'll ever have are the people on your own customer list. Smart marketers understand this, and design systems to capitalize on it.
One good example of this kind of back-end marketing strategy would be a coffee shop. One of my friends and clients owns a coffee shop called Normâs, in a little town in Kansas. The lifeblood of that coffee shop is not all the new customers who come in; it frequently attracts visitors from all over the world. No, the lifeblood of that little coffee shop is its regular customers. And they know it. They make it a goal to know their customersâ names. They know their stories. And they know their drinks. Iâve heard stories about the baristas having a drink made and ready for the customer before they even get the order out of their mouth. Sure, the new customers are an important part of their business, but the current customers are the fuel that keeps them running.
Get in the mindset that as you grow your business, you need to focus heavily on existing customers. When you launch any new offer, test it with your best customers first. Always have a set strategy in mind, and plan on what you're going to do with a brand new customer, and how you'll keep them coming back again and again. It's a simple concept that often gets overlooked, and not enough marketers do it well. If you donât figure this one out, youâll end being up the one with the âGoing Out of Businessâ sign hanging in your front window. Donât let that happen to your business.
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Are You An Existing MOBE Client? Want To Win A Free Holiday On My Private Island In Fiji?
[Get all the details here.](41475b/ct7_0/1?sid=TV2%3ASip6G4pbp)
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[MOBE Daily#232-1](41475b/ct8_0/1?sid=TV2%3ASip6G4pbp)
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Stop Overcomplicating Your Goals
Your goals should be simple, not overcomplicated.
People think they need to map out every little detail and plan out exactly how they're going to reach their goal. The reality is, you're never going to know exactly how your course of action is going to play out until you take the first step.
All you need to know is your end result, and you can fill in the details in between as you go along.
In [this video](41475b/ct8_1/1?sid=TV2%3ASip6G4pbp), filmed at the [Diamond Mastermind](41475b/ct9_0/1?sid=TV2%3ASip6G4pbp) in Bali, Indonesia, Marcin Marczak talks about how to set simple goals.
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[MOBE Daily#232-2](41475b/ct10_0/1?sid=TV2%3ASip6G4pbp)
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What is a Marketing Strategy?
The best marketing strategy is to have one.
Most marketers have no marketing strategy at all, nor do they even know what a marketing strategy is. And be careful, because "Facebook" or "social media" is not a marketing strategy.
In [this video](41475b/ct10_1/1?sid=TV2%3ASip6G4pbp), filmed at the [Traffic Summit](41475b/ct11_0/1?sid=TV2%3ASip6G4pbp) during the [Titanium Mastermind](41475b/ct12_0/1?sid=TV2%3ASip6G4pbp) in the Dominican Republic, Norbert Orlewicz explains what it truly means to have a marketing strategy.
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[MOBE Daily#232-3](41475b/ct13_0/1?sid=TV2%3ASip6G4pbp)
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Financing Property Deals Without Going to the Bank
If you're involved with real estate, your success depends on your ability to finance each property.
The obvious place to get finance is the bank, but sometimes that option is unavailable to you. That's why you need to be aware of alternative ways to find finance.
In [this video](41475b/ct13_1/1?sid=TV2%3ASip6G4pbp), filmed at the [Real Estate Investing Summit](41475b/ct14_0/1?sid=TV2%3ASip6G4pbp)during the [Titanium Mastermind](41475b/ct12_1/1?sid=TV2%3ASip6G4pbp) in the Dominican Republic, John Lee talks about some of the ways to finance property deals without going to the bank.
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Talk soon!
Matt Lloyd
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[Matt Lloyd](41475b/ct15_0/1?sid=TV2%3ASip6G4pbp)
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[Matt Lloyd]
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HOW TO ESCAPE THE RAT RACE AND
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