How to spot and then exploit the hidden gaps in your market...

Here's how Amazon, one of the all time most successful company's did it.... [How to Find the Gap in an Established Market](41475b/ct0_0/1?sid=TV2%3Att11D9HS3) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3Att11D9HS3) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3Att11D9HS3) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3Att11D9HS3) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3Att11D9HS3) [] MOBE Daily #227 "If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering." ~ Jeff Bezos Hey, What is a gap in the marketplace? It’s a need or desire that’s not being properly fulfilled. Every market has gaps, but you’ll only find them through relentless searching. Once you do discover a powerful need or desire, fill it in a different and better way than your competition’s doing—if they’re filling it at all. Either way, start hammering wedges into the gap, and you’ll have a huge competitive advantage. [Amazon.com](41475b/ct5_0/1?sid=TV2%3Att11D9HS3) is a company that found a unique and profitable way to fill a gap in their marketplace. Recently, Amazon announced that they had over 100 million people subscribing to their PRIME service at a fee of $97 per year. And they just announced a $20/year increase that will result in even bigger profits for their company. Their gap includes both free shipping and the ability to stream TV shows and movies from home or on the go. When thinking about gaps in your marketplace, you have to start by asking yourself, “What are the best prospects in my marketplace really searching for? What benefits are most important to them? Why do they buy the products or services we sell? What’s the biggest emotional reason? What is the driving force behind their repeat purchases? What are the needs and desires that are not being fulfilled, and how can we fill them in the most powerful and profitable way?” Questions like that will lead to preliminary answers, which will lead, in turn, to better questions and better answers. In addition to getting to know your customers better, gather as much information as possible on your competitors. Which are the ones to beat? Who’s making the best sales and profits? What are they doing right—and conversely, what are they doing wrong? How can you take advantage of both? Those are questions that sometimes take years to answer, because they require a thorough study of the marketplace. In order to do that, you have to step back and look at the big picture. You can’t be caught up in the day-to-day part of your business and answer those really deep questions effectively. If you’re too involved in working in your business, you’ll miss it. You have to let other people run the day-to-day affairs—and then you have to grill those people relentlessly. Because they’re involved on the front lines, they have direct contact and communication with your best clients and customers, and they know things that they don’t even know they know. Reaching this point may require years of commitment and dedication to understanding the hearts and minds of the people you sell to. Who are they, and what are their greatest commonalities? What are they searching for the most? What causes them to re-buy the kind of products or services you sell? What do they love? What do they hate? What are their biggest fears, failures, and frustrations? What are their biggest problems and challenges? What solutions and results are they searching for the most? What’s most important to them, above everything else, in relationship to what you sell? Those are questions that need to keep playing in your brain like an endless loop recording. Make it your mission to answer these and other questions as you seek to uncover the hidden gaps in your marketplace, and then pry them open in ways that your competitors haven’t. When you make that a primary focus, you’ll have a huge advantage over your competitors. ++++++++++ Are You An Existing MOBE Client? Want To Win A Free Holiday On My Private Island In Fiji? [Get all the details here.](41475b/ct6_0/1?sid=TV2%3Att11D9HS3) [] [] [MOBE Daily#227-1](41475b/ct7_0/1?sid=TV2%3Att11D9HS3) [] The Reason Your Family Won't Support Your Business Most of us can trace back our entrepreneurial journey to a time when we had been living a "normal" life like the majority of society, and decided to veer off a different path. Most of us also had to face the reality that entrepreneurship is harder than we originally thought. If that challenge wasn't enough, many of us then had to deal with the additional pressure of our family not supporting what we're doing. In [this video](41475b/ct7_1/1?sid=TV2%3Att11D9HS3), filmed at the [Traffic Summit](41475b/ct8_0/1?sid=TV2%3Att11D9HS3) during the [Titanium Mastermind](41475b/ct9_0/1?sid=TV2%3Att11D9HS3) in the Dominican Republic, Tom Beal talks about why your family won't support your business and how to deal with it. [] [] [MOBE Daily#227-2](41475b/ct10_0/1?sid=TV2%3Att11D9HS3) [] How Joint Ventures Work Doing joint ventures in your marketing allows you and another entity to combine the strength of your marketing efforts to build more sales revenue. Perhaps the biggest advantage of joint venturing is that you can make money without spending money. For example, you might be the one to invest your time while your partner contributes the financial capital. In [this video](41475b/ct10_1/1?sid=TV2%3Att11D9HS3), filmed at a Bonus day during the [Titanium Mastermind](41475b/ct9_1/1?sid=TV2%3Att11D9HS3) in the Bahamas, Tiji Thomas talks about the ingredients of a successful joint venture. [] [] [MOBE Daily#227-3](41475b/ct11_0/1?sid=TV2%3Att11D9HS3) [] 0% Balance Transfer Cards Explained Do you have outstanding balance on your credit card that you're paying interest on every month? What if you could reduce that interest to zero, today? You can do this through 0% balance transfer credit cards. All credit cards allow you to transfer balance to another card, but only some cards charge you interest on this. With a 0% balance transfer card, you can effectively borrow money at zero interest. In [this video](41475b/ct11_1/1?sid=TV2%3Att11D9HS3), filmed at the [Super Charge Summit](41475b/ct12_0/1?sid=TV2%3Att11D9HS3) in London, Chris Rowell walks you through how to apply for a 0% balance transfer card and start using it. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct13_0/1?sid=TV2%3Att11D9HS3) [] [] [Matt Lloyd] [] [] Are you reading the Inner Circle each Month? 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