How to get the best prospects to start giving you more money right now...

There’s a certain type of business person that the people in your marketplace want to do business with more than anyone else. In fact, they are often afraid of not finding this kind of person to do business with. In this article, we’ll discuss what it takes to be a top authority in your field, and get more customers to do business with you on a regular basis. Want to know how to become an expert? Click [HERE](41475b/ct0_0/1?sid=TV2%3AUlpjg8tRW) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3AUlpjg8tRW) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3AUlpjg8tRW) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3AUlpjg8tRW) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3AUlpjg8tRW) [] MOBE Daily #226 "The expert in anything was once a beginner." ~ Helen Hayes Hey, I'm still in Fiji, our first event on Serenity Island is going well. I'll be shooting a new video soon to show you what it all looks like - we just need another week or so to get things close enough to finished before I show you. Remember, you can come to the island this year if you want - all you've got to do, is get your [MOBE Mastermind](41475b/ct5_0/1?sid=TV2%3AUlpjg8tRW) ticket. Doesn't matter if it's a Titanium, Platinum, or Diamond mastermind - all will be held here moving forwards (as well as [Sunset del Mar](41475b/ct6_0/1?sid=TV2%3AUlpjg8tRW) in Costa Rica). Ok so on to today's lesson.... Here’s a simple strategy that can move you into the top position in your marketplace and change the way you think about your business. Here’s the secret: You must work to position yourself as the top expert in your market. This is one of those strategies I just can’t overemphasize. Given the choice, people prefer to give their money to an expert, so why not become one in your marketplace? That should be reason enough, but here are some other reasons you should never hesitate to toot your own horn. First of all, you can attract some testimonials from happy clients, but in general, nobody else is going to do it for you (unless you incentivize them to do it). This means that you have to sell yourself before you sell your product or service. In order to sell yourself, you must position yourself as an expert. Second, the average consumer has more choices today than ever before. They’re confused and frustrated by the endless decisions they’re faced with regarding whom to do business with. Most marketers are yelling at them, trying to convince them to try their products and services. Naturally, when faced with a new buying decision, they look for the best qualified, most knowledgeable experts they can find—and will always give their business to those people first. That’s why you have to be one of those people. Many of your prospects are extremely fearful, skeptical, and cynical. They’re afraid of making the wrong decision; of losing their hard-earned money. The thing that people want the most is certainty—the feeling that everything’s going to be okay, that they’ll get precisely what they were promised in exchange for their cash. When they perceive you as an expert, they have a higher degree of certainty and will give you their money faster. This is an excellent way to separate yourself from your competitors. An expert has the authority that people are looking for, and most of us respond very well to authority figures. We’re trained to do so since birth. So declare yourself an expert. When enough people in your marketplace are convinced that you are an expert, then other people who have little or nothing to gain financially will declare you an expert in your industry, too. But it all starts with you. The first step toward declaring yourself as an expert is to convince yourself that you are an expert. If you feel like you’re being fake or phony, then spend a significant amount of time studying not just your products and services, but your market in general. You’ll soon gain tremendous confidence on the subject. The second step is to stick your neck out, overcoming the social conditioning that demands you do otherwise. Learn to do so for the sake of the business. People want to do business with experts, so give them what they want, and you’ll quickly move into the top position in your marketplace. [] [] [MOBE Daily#226-1](41475b/ct7_0/1?sid=TV2%3AUlpjg8tRW) [] How Authentic is Your Personal Brand? If you're using a personal brand for your business, you don't have the market's permission to mold it into anything you feel like. It has to be an authentic reflection of you and your values, because that's what creates trust. Jeff Bezos said, "Your brand is what other people say about you when you're not in the room." If people know you're fake and inauthentic and a regurgitation of your competitor, that will become your brand, and you don't want that. In [this video](41475b/ct7_1/1?sid=TV2%3AUlpjg8tRW), filmed at the [Super Charge Summit](41475b/ct8_0/1?sid=TV2%3AUlpjg8tRW) in London, Carolina Millan talks about the importance of authenticity to a personal brand. [] [] [MOBE Daily#226-2](41475b/ct9_0/1?sid=TV2%3AUlpjg8tRW) [] Publishing a Book with Print-On-Demand As we all know, business cards get thrown away. John Chow has seen people go to great lengths to get around this problem. They'll hand out titanium business cards that cost $5 each. He has a better idea. He passes out his book instead. That makes you far more memorable than anyone who hands out a business card, and a book is not going to get thrown away. But once you've written something, how do you actually get a book published and into people's hands? In [this video](41475b/ct9_1/1?sid=TV2%3AUlpjg8tRW), filmed at a bonus day during the [Titanium Mastermind](41475b/ct10_0/1?sid=TV2%3AUlpjg8tRW) in the Bahamas, John Chow talks about the simple process of publishing a book with print-on-demand. [] [] [MOBE Daily#226-3](41475b/ct11_0/1?sid=TV2%3AUlpjg8tRW) [] Get Your Business Out of Your Head and Onto Paper When you started your business, you probably had no idea what you were doing. You may have started trying different things, some of which did not work, some of which did. Then, as you found the things that worked, and started bringing in an income, you probably started to develop a repeatable process and refine it over time. The next step is to write down that process. Get it out of your head and onto paper, because one day, you may need someone else to do it. In [this video](41475b/ct11_1/1?sid=TV2%3AUlpjg8tRW), I talk about the importance of getting your business out of your head and onto paper. [] [] Are You An Existing MOBE Client? You Can Win Some Incredible Prizes for sharing your 'results' testimonial with me (like an all expenses paid holiday to my private island in Fiji!) Details here: [(41475b/ct12_0/1?sid=TV2%3AUlpjg8tRW) This contest is particularly for clients who've used our training to improve their existing business. It doesn't matter what your business is - if you've got ANY results from applying a MOBE training to your business (eg. more leads, more sales, better hires, better systems, etc) then I'd love to hear your story.. 10 people will win some amazing prizes. Again, you can see them all at [(41475b/ct12_1/1?sid=TV2%3AUlpjg8tRW) The final testimonials will be featured on the home page of the new [www.mobe.com](41475b/ct13_0/1?sid=TV2%3AUlpjg8tRW) [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct14_0/1?sid=TV2%3AUlpjg8tRW) [] [] [Matt Lloyd] [] [] It's Reward Time... 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