The most important thing to 'get' when it comes to understanding the real source of profits

if more business owners understood this concept, they'd make a lot more, for far less marketing costs [The True Value of Repeat Customers](41475b/ct0_0/1?sid=TV2%3Aisnq6DUCW) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3Aisnq6DUCW) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3Aisnq6DUCW) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3Aisnq6DUCW) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3Aisnq6DUCW) [] MOBE Daily #225 "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." ~ W. Edwards Deming Hey, Before I get into today's lesson, let me know this; are you an existing MOBE client? Have you ever bought one of our products over the years? And have you used any of the training you got, to improve the results of your current business? If so, then I'm going to ask you to create a quick 2-3 minute video and share your results with me. And if you do, you'll be able easily win some cool prizes, like a free holiday and flights to Serenity Island in Fiji. Or straight up cash. Get all the details here: [(41475b/ct5_0/1?sid=TV2%3Aisnq6DUCW) ++++ Ok, so the lesson for today: The big secret to making massive profits is to get your best customers to buy from you again and again, for the maximum profit per transaction. Do that with a large enough group and you’ll eventually make all your financial dreams come true. It’s that simple. Reselling to your existing customers is key to maximum profitability. The best way to do that is to keep finding new ways to give your customers the something similar to what you gave them before, but with a new twist added each time. If your products and services are perceived as old hat, your customers will be bored—and bored people never buy. There’s a saying that goes, “whatever’s current creates currency.” It’s true. On the other hand, if a product or service is too new and different than what they’re used to, they won’t buy then, either. Many will be afraid to do so. Therefore, you have to develop and deliver new products and services that seem innovative and exciting, but nonetheless contain familiar themes your customers are already comfortable with buying from you. If you sell ketchup, don’t suddenly try to sell mustard. Sell them new varieties of ketchup. Even then, don’t make it too different! A slightly spicier red ketchup will sell better than even the tastiest green or purple ketchup (this has been proven). What you need, then, is to offer them old wine in new bottles. Most people are searching for variations on a theme, not a completely new theme. Remember this: They proved their interest in what you’re offering by giving you their money in the first place. People vote with their pocketbooks, so take a close look at the products, services and promotions that have worked the very best for you, and realize that somewhere within those products, services, and marketing campaigns are the things that your best customers (and prospects just like them) value the most. It’s up to you to determine what those common denominators are, and then to add those to the items you develop in the future. The newness will attract your customer’s attention, while the old and familiar will hold that attention by making them feel comfortable with your new offer. When you learn how to apply this secret properly, you can keep offering your best clients and customers the same basic types of products and services again and again—which means all the prep work is easier. You can reuse a lot of the same sales materials, simply tailoring them to the new offerings. You gain enormous leverage because your “new” products and services are really your “old” products and services with new twists. Think of this as the marketing principle of evolution. You’re constantly looking for ways to make your best products and services appear new, different, and special, so you keep tweaking them, constantly adding new elements. That way, you can keep using the sales materials you’ve used in the past, with slight (but vital) modifications to make them look and feel different. Keep giving them more of what you know they want the most, and you’ll make more money with less work. [] [] [MOBE Daily#225-1](41475b/ct6_0/1?sid=TV2%3Aisnq6DUCW) [] How to Become Fearless If there's anything in your life or business that you're not accomplishing, there's only one thing holding you back. Fear. Whether it's fear of success, fear of failure, fear of cold calling, fear of what people will think of you, fear of looking back – all your shortcomings can be traced back to some fear. In [this video](41475b/ct6_1/1?sid=TV2%3Aisnq6DUCW), filmed at the [Real Estate investing Summit](41475b/ct7_0/1?sid=TV2%3Aisnq6DUCW) during the [Titanium Mastermind](41475b/ct8_0/1?sid=TV2%3Aisnq6DUCW) in the Dominican Republic, Roger Salam talks about how to become fearless. [] [] [MOBE Daily#225-2](41475b/ct9_0/1?sid=TV2%3Aisnq6DUCW) [] How to Start a Podcast 100 million people listen to radio on their way to work, and 20% of that accounts for streaming services. Plus, a billion people subscribe to podcasts. That is a huge opportunity for business owners to get their content and advertising messages into people's ears. If you were to start a podcast, what should you talk about, and how do you go about publishing it? Mike Koenigs answers these questions in [this video](41475b/ct9_1/1?sid=TV2%3Aisnq6DUCW), filmed at the [Titanium Mastermind](41475b/ct10_0/1?sid=TV2%3Aisnq6DUCW) in Cabo San Lucas, Mexico. [] [] [MOBE Daily#225-3](41475b/ct11_0/1?sid=TV2%3Aisnq6DUCW) [] 3 Creative Ways to Source Real Estate Deals There are more real estate deals out there than you can possibly buy. Finding them just means getting creative. The most creative real estate entrepreneurs are the ones who get the best deals at the best prices. Those who stick to the tired and traditional methods are the ones who overpay and struggle to find good deals. In [this video](41475b/ct11_1/1?sid=TV2%3Aisnq6DUCW), filmed at the [Real Estate Investing Summit](41475b/ct7_1/1?sid=TV2%3Aisnq6DUCW) during the [Titanium Mastermind](41475b/ct8_1/1?sid=TV2%3Aisnq6DUCW) in the Dominican Republic, John Lee suggests 3 creative ways to source real estate deals. They cost very little, can produce amazing results, and most of your competitors will not have even thought to try them. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct12_0/1?sid=TV2%3Aisnq6DUCW) [] [Matt Lloyd] [] [] [Matt Lloyd Facebook](41475b/ct13_0/1?sid=TV2%3Aisnq6DUCW) [] [] [FREE BUSINESS TRAINING](41475b/ct14_0/1?sid=TV2%3Aisnq6DUCW) [] [ASK MATT LLOYD](41475b/ct15_0/1?sid=TV2%3Aisnq6DUCW) [] [SUCCESS STORIES](41475b/ct16_0/1?sid=TV2%3Aisnq6DUCW) [] [] [] SHARE THIS CONTENT... [] [] [Facebook](41475b/ct17_0/1?sid=TV2%3Aisnq6DUCW) [Twitter](41475b/ct18_0/1?sid=TV2%3Aisnq6DUCW) [LinkedIn](41475b/ct19_0/1?sid=TV2%3Aisnq6DUCW) [Forward to Friend](41475b/ct20_0/1?sid=TV2%3Aisnq6DUCW) [] LET'S CONNECT! We are all busy but hopefully we can connect on the platform that’s most convenient for you. 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