The greatest asset you'll ever own

Never forget this lesson (most business owners do) What is your Most Valuable Asset? It's [this.](41475b/ct0_0/1?sid=TV2%3ActS92osip) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3ActS92osip) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3ActS92osip) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3ActS92osip) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3ActS92osip) [] MOBE Daily #222 "Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz Hey, If you’ve been in business for any time at all, you possess a certain hidden asset that can make you rich. The best thing is, this hidden asset is also hidden from all your competitors. Once you understand and take advantage of its true value, you’ll enjoy an instant and unfair advantage in your marketplace. What is this hidden asset? The secret is this: Your customer list is everything. The more promotions you run to your existing customers, and the better your relationship with them is, and the more value will accrue to your list. America’s first billionaire, Andrew Carnegie, once said: “You can take away all my factories, all my machinery, all my equipment, all of my real estate, and leave me with my very best people—and I’ll have it all back in no time flat.” I love that quote, because I firmly believe in the value of good people. However, I want to add an important distinction. I say: “Take away everything from me, but leave me my best people and my customer list, and I’ll have it all back in no time flat.” That’s because a good customer list is your meal ticket for life. It can produce enormous lifetime sales and profits. I’m shocked at the number of small businesses that don’t stay in touch with their best customers on a regular basis. What shocks me even more are all the small businesses that are constantly chasing after new customers, but paying very little attention to their existing customers. Their attitude is that their existing customers know where they are, and when they need more of what they sell, they’ll come back automatically. That’s a huge mistake... because you can’t be sure it will happen. This is the secret of success for every business. No matter what business you’re in, getting customers to come back and do business with you repeatedly, for as long as possible, is the key to success. In order to do that you have to invite them to come back and do more business with you. You can’t just wait for them to come to you. It’s easy enough to be proactive. All you have to do is keep your mailing list in some type of a spreadsheet or similar program, then contact those people on a regular basis. Develop new products, services, and offers that give them more of what you know is most important to them. Show them you really do care. Every business claims they care about their customers, but what are you doing to prove it? The key to building a good relationship is to show people you really care about them. That can be very easy to do if you have the systems and processes in place that let you do it. Build and maintain strong relationships with people who have done business with you before. Make it easy for them to keep doing business with you, and you’ll leave your competitors eating your dust. It’s as simple as that. [] [] [MOBE Daily#222-1](41475b/ct5_0/1?sid=TV2%3ActS92osip) [] The Dark Side of Success You will fail, and you will need to go through misery and suffering before you reach success. Any wealthy or successful person has a dark side to their story. It just doesn't get told quite as much, and people don't seem to want to hear it. That said, it doesn't need to be a negative thing. It means you are becoming stronger and that you are on the right track. In [this video](41475b/ct5_1/1?sid=TV2%3ActS92osip), filmed at the [Titanium Mastermind](41475b/ct6_0/1?sid=TV2%3ActS92osip) in the Dominican Republic, T.J. Rohleder talks about the dark side of success. [] [] [MOBE Daily#222-2](41475b/ct7_0/1?sid=TV2%3ActS92osip) [] 4 Steps to Smash Through Your Targets Every day when you go to your computer, ready to work, take these 4 steps. Making a habit of doing these 4 things will enable you to steadily grow your business bigger and bigger, and smash through your revenue targets. In [this video](41475b/ct7_1/1?sid=TV2%3ActS92osip), I reveal the 4 steps. [] [] [MOBE Daily#222-3](41475b/ct8_0/1?sid=TV2%3ActS92osip) [] What's the Rate of Return on a Tax Lien Certificate? Tax lien certificates are some of the safest investments around. When a United States property owner defaults on their property taxes, the state issues a tax lien certificate. You can buy this certificate and earn a fixed rate of return for every month the owner does not pay. Each state has a slightly different system and set of rules for its tax lien investment opportunity. In [this video](41475b/ct8_1/1?sid=TV2%3ActS92osip), filmed at the [Platinum Mastermind](41475b/ct9_0/1?sid=TV2%3ActS92osip) in Kota Kinabalu, Malaysia, Ted Thomas reveals his 5 favorite states to invest in tax lien certificates. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct10_0/1?sid=TV2%3ActS92osip) [] [] [Matt Lloyd] [] [] Got A Question? Ask Matt! Ask Matt your question here, and if chosen he'll answer it in an upcoming episode! [] [Ask Matt Lloyd](41475b/ct11_0/1?sid=TV2%3ActS92osip) [] Get a free daily video episode and hear Matt's answers to a variety of questions regarding marketing, scaling, growing your wealth and general business building topics! 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