update from Fiji

... spent the day out on the island - and also reflecting on, "what really makes people buy?" [The world through my eyes for a day.](41475b/ct0_0/1?sid=TV2%3Ak0Y8Jg8S9) [MOBE DAILY](41475b/ct1_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [START YOUR BUSINESS](41475b/ct2_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [SCALE YOUR BUSINESS](41475b/ct3_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [GROW YOUR WEALTH](41475b/ct4_0/1?sid=TV2%3Ak0Y8Jg8S9) [] MOBE Daily #220 "When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." ~ Dale Carnegie Hey, It's been a long day. I've been out on Serenity Island seeing how the renovations are coming along. All the furniture is being installed right now, along with the air conditioners, the wooden decking, the new basins and vanity cabinets, the lights, the gardens, some electrical cabling... and a whole lot more. The island is like a busy bee hive, with construction workers running in every direction trying to get the place 'ready enough' for the small group arriving in a few days. It will be far from perfect. But there's nothing like having a looming deadline to get people to move faster and get things done. Anyway, I got a lot of footage today through my phone, and posted it all to my [instagram stories.](41475b/ct0_1/1?sid=TV2%3Ak0Y8Jg8S9) Add me there, and then click my little profile photo video and you'll see everything (as if you were seeing it through my eyes). Let's get into today's lesson... which is of course about sales. A lot of these emails lately have been about sales, because at the end of the day, all other business functions pale in comparison to sales. Sales are like the legs of the table - without them, the whole thing comes crashing down really fast. So never lose sight of those activities which bring in the money (few others you hire on your journey will ever be able to appreciate this truth the way you as the founder will). When you’re speaking to a prospective client... in person, on the phone, or via an online sales message, they and you both know that you’re trying to get them to spend money. But there’s something you need to do before you ask for the sale. And it’s an important part of the selling process. Every politician understands and uses this secret. And you can begin cashing in with it immediately in your business. Here’s the secret: You can’t move people into action before you move them with emotion. The heart must come before the head. First touch their heart, then you can get their money. So that’s where you’ll need to direct your primary selling message. Your job is to get their heart to see and believe that the benefits you’re offering are so much better than the money in their wallet. Of course, you have to honestly and sincerely make them a solid offer; to provide them good value for their dollar. But to get them to truly buy into what you’re offering them, you have to penetrate their heart. Accept the fact that all selling is the transfer of emotion. People buy for emotional reasons first, and then back those reasons with sound logic to justify their purchase. It’s easy to see why it’s so important to win their hearts before you can win their wallets. But most small business people just don’t realize how skeptical, cynical, and apathetic even the best prospects in their marketplace are. With competition at an all-time high, too many marketers start hyping it up with bigger and bolder [fake] promises... Prospects start to tune out all advertising messages. Suddenly, it takes much more effort to win someone’s business. Once you realize that emotion is the easiest way to reach them, you can begin to build your case as to why they should spend their hard-earned money with you. You have to start with the premise that prospects are extremely apathetic and skeptical. They have an incredible amount of built-in sales resistance that causes them to distrust everything you say. Strategies that aim at the heart are designed help to break down those walls of skepticism. [] [] [MOBE Daily#220-1](41475b/ct5_0/1?sid=TV2%3Ak0Y8Jg8S9) [] The 5-Step Formula For Being Number 1 Whenever you make a decision, there's always another possible decision you could have made instead. And out of those two decisions, one is better than the other. For example, if you place $150,000 into a specific investment, you are always giving up the opportunity to invest it somewhere else. Every dollar you spend or invest has an opportunity cost. Stephen Michael Miller explains more in [this video](41475b/ct5_1/1?sid=TV2%3Ak0Y8Jg8S9), filmed at the [Real Estate Investing Summit](41475b/ct6_0/1?sid=TV2%3Ak0Y8Jg8S9) during the [Titanium Mastermind](41475b/ct7_0/1?sid=TV2%3Ak0Y8Jg8S9) in the Dominican Republic. [] [] [MOBE Daily#220-2](41475b/ct8_0/1?sid=TV2%3Ak0Y8Jg8S9) [] Do You Have the Right Personality For Marketing? The reason many people struggle with marketing is they have a weak personality. Marketing is all about personality. If you don't have any personality, you will just blend in and not stand out from your competitors. If you do have a personality, you will go far. In [this video](41475b/ct8_1/1?sid=TV2%3Ak0Y8Jg8S9), filmed at the [Super Charge Summit](41475b/ct9_0/1?sid=TV2%3Ak0Y8Jg8S9) in London, Shaqir Hussyin shares his top tips for building the right kind of personality for marketing. [] [] [MOBE Daily#220-3](41475b/ct10_0/1?sid=TV2%3Ak0Y8Jg8S9) [] Don't Forget the Opportunity Cost of Investing Whenever you make a decision, there's always another possible decision you could have made instead. And out of those two decisions, one is better than the other. For example, if you place $150,000 into a specific investment, you are always giving up the opportunity to invest it somewhere else. Every dollar you spend or invest has an opportunity cost. Stephen Michael Miller explains more in [this video](41475b/ct10_1/1?sid=TV2%3Ak0Y8Jg8S9), filmed at the [Real Estate Investing Summit](41475b/ct6_1/1?sid=TV2%3Ak0Y8Jg8S9) during the [Titanium Mastermind](41475b/ct7_1/1?sid=TV2%3Ak0Y8Jg8S9) in the Dominican Republic. [] Talk soon! Matt Lloyd [] [Matt Lloyd](41475b/ct11_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [] [Matt Lloyd] [] [] HOW TO ESCAPE THE RAT RACE AND MAKE MONEY ONLINE IN THE NEW ECONOMY [] [Limitless](41475b/ct12_0/1?sid=TV2%3Ak0Y8Jg8S9) [] Learn how to create a substantial income in your spare time working from home… without the need to create or ship products, deal with customers, setup websites, hire staff, or start a merchant account. A new “limitless” life awaits … but you have to take the first step. [CLICK HERE](41475b/ct12_1/1?sid=TV2%3Ak0Y8Jg8S9) TO LEARN MORE [] [FREE BUSINESS TRAINING](41475b/ct13_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [ASK MATT LLOYD](41475b/ct14_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [SUCCESS STORIES](41475b/ct15_0/1?sid=TV2%3Ak0Y8Jg8S9) [] [] [] SHARE THIS CONTENT... [] [] [Facebook](41475b/ct16_0/1?sid=TV2%3Ak0Y8Jg8S9) [Twitter](41475b/ct17_0/1?sid=TV2%3Ak0Y8Jg8S9) [LinkedIn](41475b/ct18_0/1?sid=TV2%3Ak0Y8Jg8S9) [Forward to Friend](41475b/ct19_0/1?sid=TV2%3Ak0Y8Jg8S9) [] LET'S CONNECT! 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