🔥 Need a Testimonial?

Just wondering if you or your business needs a te... [View & share this email from your browser]( What is a client testimonial worth to you? It's a compelling question, right? Because a really good testimonial could bring you your next great client. Or it could bring you several great new clients. One really sincere [client testimonial]( could help you change the course of your entire business. So why do so many of us fail to focus on getting [GOOD client testimonials]( then? Here are a few reasons: - It can be awkward to ask for a testimonial. - Client testimonials can be long-winded. - It's just another thing we'll get to "one day" But the thing is, you can't afford to ignore testimonials any longer. In today's email, I'm breaking down exactly why and how your focus this week should be on generating great testimonials for your business. In this email: - [What makes a GOOD testimonial?](#good) - [Where and how to use testimonials (the right way)](#right) - [How to ask for testimonials (w/out the awkward)](#how) (Also a few copy/paste scripts) Preston & the Millo Team PS. Want to know why serious freelancers love [Moxie]( (formerly Hectic)? $20/month gets you everything you need to thrive as a freelancer. From contracts and proposals to client management and a ton more. [Start with a free trial.]( []What makes a GOOD testimonial? Not all testimonials are created equal. I mean, imagine a testimonial from your mom on your homepage—not exactly the best recommendation, am I right? A truly good testimonial usually does the following: - Explains the problem your client had before hiring you - Discusses their experience working with you - Reveals how you solved their problems and eased their pain points In sales, they call it “feel, felt, found” language. For example, a good testimonial story might go something like this: I know how you FEEL. I paid thousands for a website that basically collected dust, and didn’t get me a single customer. I FELT frustrated, not to mention that the customer service of the company I used really stank. They were always giving me extra charges too (what’s up with that?). Then I FOUND Gina Freelancer, and she changed my life. I love my website, and it’s bringing me more business than any other marketing channel I have out there. Use her services!!! I am so glad I did. Now, your testimonials may not literally contain the words “feel, felt, found” – but they should follow the same flow. [See examples of what I mean in this article]( BRIGHT IDEA "Client testimonials are the most powerful form of marketing. It's not what you say about yourself; it's what others say about you that counts." [Seth Godin]( [Moxie (formerly Hectic)]( - Stupid-good tools for freelancers. We can't run your business for you, but we can make it easier. Freelancing is the future of work & creative entrepreneurs deserve tools that are stupid good. [Start your free trial now.]( []Where & How to Use Testimonials the Right Way Okay, once you've got some great testimonials, you have to use them the right way to actually impact your business in a positive way. First, you want to carefully read your client testimonial a few times over and get very familiar with it. Then, pick out the BEST snippet, and set it aside. If your client didn’t break the testimonial up into paragraphs, go ahead and do that for readability. Next, pick 1-3 additional lines that are powerful and BOLD them. Now, when you post your testimonials to your website and in your other marketing materials, take that isolated snippet and put it first. Make it bigger and bolder than the rest of the text. Like this: Most people will only skim the testimonial headlines and read just a few lines here or there (this is where the bolding comes in – you’re giving skimmers the info they need, fast). Need more examples? [Read this Millo article]( or [this article I wrote on WP Engine](. [Freelance Auto Pilot]( makes your freelance life easier and more efficient. Receive quick Upwork job alerts and apply right from your email. Be the first to apply and land more jobs. [Sign up](. []How to ask for testimonials (without the awkward) Asking for testimonials from clients can be...well...awkward. Often times, you just don't know what to say. To help, we've compiled 3 email scripts you can copy/paste right now and send to clients who you'd like a testimonial from. [Here they are.]( (scroll to the bottom) This week's action item: Alright, now it's up to YOU! This week, use one of [these scripts]( to reach out to at least one former client who you know enjoyed working with you. Collect their testimonial and then post it on your website or social media. You've got this! Whew! If you made it this far—thanks for sticking with us. See you in next week’s issue of 🔥 Freelance Fire. [Twitter]( [Facebook]( [Website]( [YouTube]( [LinkedIn]( Copyright © 2023 Millo, All rights reserved. You subscribed to this newsletter at Millo.co (previously GraphicDesignBlender.com). Thanks for subscribing. Our mailing address is: Millo 265 N Main Street Ste. D #229Kaysville, UT 84037 [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.