70% of freelancers get this wrong... do you? [View & share this email from your browser]( They say, âbreaking up is hard to do,â... but honestly, it's time YOU break up with hourly pricing. Yes, we know it's been a long-term relationship, and it's comfortable, but let's be real, it's not healthy. Did you know that 70% of freelancers charge by the hour? Thatâs 70% of us clocking in and out as if we worked a desk job instead of running our own business. But youâre not an employee. Youâre an entrepreneur. ð¥ Itâs time to [act like one](. And entrepreneurs donât get paid by the hour. They get paid for the value they bring to the world. In todayâs issue of âFreelance Fireâ (the very FIRST), our goal is to help you cut loose from hourly pricing and upgrade your pricing instead. In this email:
- Why not hourly?
- If not hourly, then what?
- Action Items
Lots more below. Enjoy! Preston & the Millo Team PS. Ready to build the freelance business of your dreams? From pitch to paid, [Harlow]( got you covered. [This fantastic tool]( helps you knock out the little tasks so you can focus on the big picture. Note: This is issue #1 of our upgraded newsletter, ð¥ Freelance Fire. Youâre receiving this email because you were subscribed to the [Millo]( Newsletter previously. âFreelance Fireâ is the phoenix rising from the ashes of a burned out, tired old newsletter. Youâre going to love it, we promise. [Meet Harlow]( - Build the freelance business of your dreams. From pitch to paid, weâve got you covered. Harlow helps you knock out the little tasks so you can focus on the big picture.
[Learn more!]( Why not hourly? You might be wondering why charging by the hour is such a bad idea. Well, for starters, consider this: If youâre charging hourly, youâre just punishing yourself ([hereâs how](. The problem is most freelancers donât end up building a business; they end up creating another job. Just swapping a boss for clients. ð Do you want to be paid like an employee who clocks in and out every day? In your business: youâre the bossânot your client. And itâs time you start [Charging like a Founder, not an Employee](.
Are you a freelancer? Join us every other Wednesday at 1:00 PM ET (5:00 PM GMT) on Zoom. Get practical strategies and checklists to grow your business and find new clients. [R]( FREE]( + view past workshops If not hourly, then what? So if you shouldnât be charging by the hour, whenâ¦wellâ¦what? There are 2 great alternatives to hourly rates: [Project-Based Pricing]( and [Value-Based Pricing](. Project-Based Pricing:
When you charge by the project, youâre rewarded for being more efficient.
Imagine a client wants one project completed. So you tell them it will cost $2,000. If you take 20 hours to complete it, youâve made about $100 per hour of work. But if youâre [more productive]( [build in automations]( or find other ways to be more efficient and you get the job done in 10 hours, youâll make double that ð¤ (instead of half if you were charging hourly). Value-Based Pricing:
But the holy grail of pricing for freelancers has to be value-based pricing. You can [see here how switching to value-based completely changed this agency-builderâs business]( for the better. When you price based on value, it doesnât matter how many hours you put into a project. And it doesnât matter how much the project âshouldâ cost. What matters is the value you bring to your client. This will be [the new secret sauce]( in your business. ð¥ BONUS: For more, we recommend you read our complete [Freelance Pricing Guide](. The only way to charge more is to become indispensable to your clients.
- Seth Godin Action Items ⬠Ask yourself: In what ways do I bring value to my clients besides just my time? Get feedback from the [FB group]( if you need it. ⬠Tell your clients: Youâre switching to a fixed pricing model (you choose whether by project or by value). [Hereâs how to talk about pricing w/ your clients](. Or [use this template](. ⬠Record your results: In a journal or Google Doc, record how clients respond, how your business changes, and how you feel about your work as you switch away from hourly pricing. [Twitter]( [Facebook]( [Website]( [YouTube]( [LinkedIn]( Copyright © 2023 Millo, All rights reserved.
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