⭐ 5 rules for impactful billboards

How to craft successful billboard campaigns.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ = = [White Space from Mighty Deals]()​ Hey there, creators! 👋 I'm Alex, your guide from Mighty Deals, and I'm absolutely thrilled to have you here with us! Welcome to White Space, our design newsletter packed with the latest trends, handy tips, and fantastic resources to ignite your creative passion. Gear up for a journey filled with inspiration and artistic growth. If this email was forwarded to you, [click here to subscribe]( so you never miss another White Space newsletter (along with exclusive deals on [design bundles](=), [fonts](, and [graphics]())! Happy designing! In today's issue: - Billboard Design Essentials: 5 Rules for Maximum Impact - Harness Nature with Organic Design Let's dive in, shall we? --------------------------------------------------------------- TRIVIA QUESTION Which iconic advertising campaign in the 1960s revolutionized the advertising industry with its witty and concise copy? Scroll down for the answer... --------------------------------------------------------------- AD DESIGN Billboard Design Essentials: 5 Rules for Maximum Impact Follow these five key rules to make your billboard stand out and leave a lasting impact: 🚗 Make it Short & Sweet: The average driver has just 5 to 10 seconds to process your message. Keep it ultra-short, aiming for a maximum of 7 words. Prioritize the most important info to prevent clutter. 🔊 Be Larger than Life: Use [bold](=), [clean fonts](=) in a larger-than-life size. Bigger fonts ensure drivers have ample time to read your message from a distance. 🎨 Have Fun with Color: [Bright colors]() and [bold images]( are eye-catching. Use contrasting colors for a stronger impact. Keep your [background simple]( to let the main image shine. 🗺️ Make it Relatable: Consider your billboard's location and audience. Craft a clever message that resonates with locals or travelers. Multiple billboards miles apart can build anticipation. 🚘 Drive Home a Call to Action: Whether it's urging drivers to "Visit Us Today" or "Call Now," a clear and concise call to action can make your message more persuasive. Ensure that your call to action is prominently displayed and easy to understand. --------------------------------------------------------------- “Mass advertising can help build brands, but authenticity is what makes them last.” – Howard Schultz --------------------------------------------------------------- = = --------------------------------------------------------------- WE WANT TO HEAR FROM YOU! Tell us What You Want to See What products do you want to see most? ​[✍️ Fonts](=)​ ​[👨‍🎨 Graphics](=)​ ​[💾 Software](=)​ ​[🤑 Bundles](=)​ ​[🧢 Physical Products](=)​ ​[🖌️ Brushes/Plugins](=)​ --------------------------------------------------------------- DESIGN TRENDS Harness Nature with Organic Design 🌿 What Is Organic Design? ​[Organic design](=) is deeply rooted in our innate connection with the natural world. It seeks to bring the touch, sight, and sounds of nature into [creative expressions](). 🖌️ Top Organic Design Trends - Neutral Palettes: Embrace the tranquility of [neutral colors]( in your designs. Pair neutrals with vibrant hues to make them pop. - Organic Shapes: Use curvy, [imperfect lines and shapes]() to strike a balance between man-made and natural elements. - Botanical Design: Characterized by [realistic flora](), subdued colors, and fine details. - Natural Textures: Infuse tactile authenticity into your designs using materials like [paper, twine, and wood-based patterns](=). - Explore Nature: Go offline to [explore](=) a variety of materials, mediums, and textures. ​ MIGHTY DEALS Hottest Deals & Steals Nature Butterfly Font Bundle by Struggle Studio Was $200 | Now $14 [Get the Deal]() 12M+ Royalty-Free Photos by Unlimphotos Was $588 | Now $59 [Get the Deal]( Whole Shop Bundle by Craft Supply Co Was $2387 | Now $17 [Get the Deal]( Grand Bundle of 8064 Elements by Julia Dreams Shop Was $1059 | Now $17 [Get the Deal]() MEME OF THE WEEK ​ --------------------------------------------------------------- TRIVIA ANSWER The "Volkswagen Beetle: Think Small" campaign revolutionized the industry with its emphasis on creativity and witty, concise copy. Developed by the agency Doyle Dane Bernbach, this campaign is regarded as a landmark in advertising history. It used the product’s small size as a virtue rather than a limitation. This was a departure from conventional advertising practices at the time. --------------------------------------------------------------- A GIFT FROM MIGHTY DEALS Weekly Freebie To thank our readers for making it to the end, we want to give you a little gift. Get our WEEKLY FREEBIE by clicking [this link](. Feel free to share your creations by tagging us @alexfrommightydeals *Most freebies come with a personal use license* --------------------------------------------------------------- I hope you enjoyed my newsletter this week. If you have suggestions, feel free to reply to this email or send me a line at [alex@mightydeals.com](=). ​ If you liked this email, share it with your friends, co-workers, or clients and spread the design love! See you soon, Alex from Mighty Deals --------------------------------------------------------------- Want to Share the Deals? Join our [affiliate program]( and earn a commission for every sale that comes from your link. Thank you for joining us on this journey through the world of design! Enjoy being a part of our design community? Feel free to share it with designers or design lovers near you. --------------------------------------------------------------- = = Daily Deals for Creative Professionals Get massive daily discounts on fonts, templates, icons, patterns, apps, courses, and many other design-related resources. Save 50–90% on most deals — each available for a limited time only. ​[Submit a Deal](=) | [FAQs](=) | [About](=) | [Affiliates]()​ [[facebook]​]()[[instagram]​]()[[twitter]​]( ​ ​[Unsubscribe]( · [Preferences]( · [Opt-out of preference-based advertising](=)​