Did Karin 👩‍💻 make a mistake starting a free group?

Karin 👩‍💻 (not her real name) has a small community she has been nurturing for years. ​ She runs weekly lab sessions or coaching calls where she holds space for members to share their thoughts and ask questions. She also runs a free Facebook group where she shares regular posts. ​ As appreciative as her audience is of the amount of time Karin spends, it takes them years and A LOT of 1:1 calls to actually enroll in her programs. ​ Karin reached out to me because she was starting to wonder if she had made a major misstep in her nurture strategy by starting a free group + offering free trainings. ​ What if the time spent on posting in her Facebook group or on Instagram or weekly free teaching sessions could have led to entire self published books… Or in-depth videos… Or blog posts… Or building a robust offer suite or product ecosystem? ​ All of these are key pieces of content or nodes that help you build your brand and evergreen content ecosystem. ​ While Karin was intentional with wanting to nurture her community, she equated nurture with free. ​ A solid nurture strategy is about inspiring subscribers to take action, and supporting them to move along the customer journey. ​ And when they’re not supported, they end up taking waaayyyyyy longer to experience the amazing work you do. ​ Like Karin, with more intentional thought and approach could you have a self-published book that attracts leads or creates a passive income revenue stream? ​ Could you have a website with content and calls to action aligned with various steps or stages of the customer journey? ​ Could you have an evergreen nurture system that anticipates the thoughts, objections and questions your ideal customer has before they buy from you? ​ This is part of the work we do in the Content Strategy Program. If you're looking for a repeatable, step-by-step system to nail your messaging, create a strategic plan for a campaign (be it an authority building or pre-launch campaign), and a content plan to go with it... ​ If you’re done playing small... ​ If you want your content to stand out with a bold point of view, then I’d love to work with you to take your subscribers or leads from being curious about working with you to being ready and waiting to say yes the moment you extend an invite to work together. ​[Sign up for the VIP list of the Content Strategy Program]() if you haven't already done so. ​ Cart opens only to VIPs on July 3rd. More information on the program will be shared with VIPs shortly. ​[ SIGN UP FOR THE VIP LIST HERE ]()​ Want to create a content ecosystem with evergreen nurture sequences and perhaps even self-published books to build thought leadership? ​ Hit reply and let me know why you still haven't. I'd love to know your thoughts. Talk soon,Meera P.S Other emails in this series​ ​ ​[Running a 30 day challenge?](=)​ ​[Life sucking challenges](=)​ ​[Getting the attention of the wrong person](=)​ P.P.P.S Want to create a content ecosystem with evergreen nurture sequences and perhaps even self-published books to build thought leadership? ​ Hit reply and let me know why you still haven't. I'd love to know your thoughts. ​ ​ [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334