Life-sucking challenges [continued..]

In the flurry of responses that came through for [my last email](=)on life-sucking challenges, 2 main ones stood out. #1 Give a small task ​ ​#2 People still don’t buy no matter how valuable the challenge was and cite money as an objection Let’s address these… #1 The consensus = to offer a small task. Small task - YES! But what type of task? What would lead into your offer or solution? Your challenge doesn’t have to be about what you teach but perhaps a precursor? ​ What is something they need to have handled before working with you? a. Tasks or audits that show them gaps and how you can come in? b. Tasks that address an objection? If one objection that regularly surfaces is I’ll just DIY vs hire someone (YOU!), perhaps a quiz to show which is the better option for them might help build a case for your work. What your challenge should also do is showcase your point of view, reframe beliefs & objections they may have. This is what perspective shifting content is about. This is what moves people down the customer journey. When everything you do keeps drawing from a “how-to” cup, you’re going to run out of steam real soon. #2 what’s scarier than a money objection? ​ ​Now money is a real objection for many people. ​ But for some who cite it, it also means that it isn’t an urgent problem that needs to be solved. Or they don’t see the value of your offer. The same goes for a need objection. If the majority of people say that they don’t see the need for your offer, this is scarier than having a money objection. You might very well be talking to the wrong person. Is this person solidly problem aware and looking for solutions, are they still exploring the pain point or need to even be convinced of a pain point? Communicate the value of your solution but also see that you’re speaking to the right person. --------------------------------------------------------------- A key part of the work we do in the Content Strategy Program is identifying the critical start point of the conversation, and reframing objections & beliefs specific to your audience and your offer. If you missed out on joining the earlier round, you can [sign up for the wait list here](). ​ Talk soon, Meera [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334