First step to an evergreen content ecosystem

Want to differentiate your brand and business? Want to be a thought leader? The answer’s always to create good content. But what does good content look like? ​ The most researched? The best written? The most shared and trafficked? Not necessarily. Sometimes it’s easier to define what 'good' is by looking at what it’s not. ​ The biggest waste of time, effort and even money comes from the following content mistakes: #1 Lopsided distribution of content There’s a certain type of content that builds brand awareness and gets your audience to 'know' and 'like' you. But building trust requires a completely different ensemble of content pieces. Most business owners create too much 'know' and 'like' content without having sufficient (or any for that matter) content that displays their point of view. ​ ​#2 Focus on optimizing an offer without understanding the belief shifts that need to take place You need to understand your ideal customer’s story – their emotions, pains, fears, and goals – and what their obstacles are to reaching them. To get buy-in for your work, belief shifts have to be a big part of the evergreen content assets you create. #3 Spending the bulk of time creating content that doesn’t have power beyond a 24 hour window You don't have to ignore social media content but this is a content stream that's fleeting at best. These content pieces are rarely your biggest drivers of revenue as well. The biggest mistake of all though is.. #4 Wanting to get everything right or figured out before you create evergreen content assets You’ll never have everything figured out. The beauty of evergreen content assets is its dynamism. As more people consume and engage with your content, it has the potential to evolve. ​ Differentiating your brand and business as a “thought leader” comes from knowing how to highlight how you do business...What's your philosophy...Your methodology. ​​ Yes, you do need a process for making deliberate choices about the content that fills your evergreen content ecosystem. ​ But you do a disservice to your brand, business and audience when you hold off taking steps to create an evergreen content ecosystem just because you want all the pieces to fall into place. The first step is a better understanding of your customers's journey and the content needed to support that journey. That's what we're doing in the Content Strategy Program (now in an ondemand + virtual live class (with access to replays). As a reminder, here's what you get:​ ​​ ✅ All core trainings ​ ✅ Bonuses ​ ✅ Join any live session I host in future (more details below👇🏻) ​ ✅ If you choose to work together in the Leading through Noise Incubator within 6 months of signing up for this program, your investment in this course will be applied to your incubator total. ​ ✅ [FAST ACTION BONUS - Expires Sunday 11.59 PM PST] How Self-Publishing a Book Can Help with Your Content Ecosystem - A Mini-Case-Study of My Experience Earning Over $400,000 USD in Profit from My Books. ​ ​[You can check out the details and sign-up here](=)​ ​ ***Not interested in the ondemand version of The Content Strategy Program? [Click here and I'll take you out of these emails](​ Talk soon, Meera ​ ​P.S Want the Content Strategy Program in an ondemand format without the 1:1 support and coaching? [You can check out the program and sign-up here](=)​ ​ ​P.P.S Fast Action Bonus expires expires on Sunday 11.59 PM PST ​ ​P.P.P.S *Not interested in the ondemand version of The Content Strategy Program? [Click here and I'll take you out of these emails](​ ​ [Unsubscribe]( | [Update your profile]( | CLOVER AVENUE, CLOVER PARK , SG, SG 579334