On value vs consistency, plan intensive challenge & 2nd edition of CREATE

Is consistency overrated? ​ Most content marketing gurus or experts speak for the need to have consistent content. ​ ​But why be consistent? ​ ​ To stay top of mind perhaps? ​ When you stop sending regular emails, your list goes stale. People forget about you. ​ I've heard arguments that the amount of traffic you get drops as well. ​ Fair enough. ​ When I visit a blog where the posts are dated and the most recent one is from 2016, I leave because it tells me that the business is perhaps defunct. ​ But consistent content doesn't necessarily equate to content that sells. (Consistency ≠sales❗)​ ​ Giving your list a free printable or a free PDF every week may look like it builds good will, but it can also cause damage. ​ I've made this same mistake in my early years. ​ I've heard from so many subscribers who send freebies every single week but don't get any follow-up sales. ​ Because what’s more important than consistency is the type of content you're creating. In-depth tutorials... How-tos... Case studies... Stories.. Each of these have a place in your content plan. ​ They guide your subscriber through the customer journey. ​ They nudge them closer to making an informed decision about your products and services. ​ No doubt they're valuable! ​ But what I consider the pinnacle of value ⛰ is when your content reframes the way something is. ​ It doesn't always have to dump a solution on the reader. It can give them something to think about. ​ It can give them an alternate perspective... ​ It can perhaps even change their perspective... ​ Most people in your niche/industry may only be speaking to the symptoms. ​ This is why it seems like everyone is creating the same type of content. ​ But can you dive deeper into the root cause rather than the symptoms? ​ What will make your content standout is not that you're consistent. ​ Sure, that's a start. That's a commitment. ​ But don't stay stuck at consistency. ​ What new possibilities can your content explore? Give it a think! ​ --------------------------------------------------------------- PLAN INTENSIVE CHALLENGE Content is one of those topics we'll be discussing in the [Plan Intensive Challenge.](=) ​ ​ This is a yearly challenge I run to help you get your business ready for the new year well in advance of the Xmas and New Year celebrations ​ The challenge starts November 8. You'll get videos and worksheets to guide you through the challenge. As with all my challenges I always update my content and this challenge will be no different! There will be a dedicated Facebook Group as well. ​ The goal is simple: ​ To walk away at the end of 5 days with a plan for atleast the first 3-6 months of the new year. ​ ​[You can click here to sign-up!](=)​ =​ --------------------------------------------------------------- 2ND EDITION OF CREATE You don’t need more content. ​ You can reap more with the right content pieces. ​ That’s one of the reasons I published the CREATE Blog & Editorial Planner in 2017. ​ When CREATE was first published in 2017, most CREATE users were beginners who were in the Startup phases of their business. ​ Over the years, with more CREATE users surpassing their business goals and adding multiple products and services, I wanted to create a space where they could plan their campaigns and promotions in a single place. ​ This is where the 2nd edition of the CREATE Planner comes into play. ​ What’s new in this 2nd edition? ​ ​Campaign one sheet - Everything you need to plan your campaign in a 2 page spread. Bake marketing into creation process and stop leaving it as an afterthought. The planner will handhold you through this process. ​ ​Low hanging fruit - Identify ways to make your revenue streams and funnels more responsive and effective with ‘low hanging fruit’. You get a running list and a reminder to brainstorm ideas ever single month. ​ ​Content and Email One Sheet - Get crystal clear on your content and email north stars. Should you share a piece of content on a channel? Come back to the Content & Email One-Sheets whenever you get confused or lost. ​ ​Campaign Analysis - Sucky sales page? Small launch list? Zero in on pesky launch/campaign weak spots and business bottlenecks and zap them with the monthly Campaign Analysis. There’s also greater guidance on creating content around your products and service so that you can reverse engineer the content you create. ​ The new edition of the CREATE Blog and editorial planner will be out next week. ​ Just in time for the [Plan Intensive Challenge Challenge.](=)​ ​ I recently did a poll and the winning cover is the one below 👇🏼 👇🏼 👇🏼 ​ If it passes the print test, this will be the final cover! ​ ​ Talk soon, Meera ​ ​P.S Sign-up for the [FREE Plan intensive Challenge here](=)​ ​ ​ [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701