The Best Marketing Move I Ever Made | Jan Cavelle in Better Marketing

[{NAME}]({NAME}?source=email-315ce730b1f-1726167113097-digest.weekly-------------------------1ebcea0a_0681_4f33_91e2_1a820f03647e) [Stories for {NAME}]({NAME}?source=email-315ce730b1f-1726167113097-digest.weekly-------------------------1ebcea0a_0681_4f33_91e2_1a820f03647e) [@{NAME}]({NAME}?source=email-315ce730b1f-1726167113097-digest.weekly-------------------------1ebcea0a_0681_4f33_91e2_1a820f03647e)·[Become a member]( [Medium weekly digest]( Today's highlights [Jan Cavelle](jancavelle?source=email-315ce730b1f-1726167113097-digest.weekly-ac4c2146e2f-698e6f2cc0b8----0-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)[Jan Cavelle](jancavelle?source=email-315ce730b1f-1726167113097-digest.weekly-ac4c2146e2f-698e6f2cc0b8----0-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)in[Better Marketing]( [The Best Marketing Move I Ever Made](jancavelle/the-best-marketing-move-i-ever-made-698e6f2cc0b8?source=email-315ce730b1f-1726167113097-digest.weekly-ac4c2146e2f-698e6f2cc0b8----0-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1) [The Best Marketing Move I Ever Made And the one that gave me the biggest nightmares [Member-only content] 6 min read[Claps] 632[Responses] 18](jancavelle/the-best-marketing-move-i-ever-made-698e6f2cc0b8?source=email-315ce730b1f-1726167113097-digest.weekly-ac4c2146e2f-698e6f2cc0b8----0-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1) [Houda Boulahbel](houdaboulahbel?source=email-315ce730b1f-1726167113097-digest.weekly-257d9905a93d-dd2db739a38a----1-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)[Houda Boulahbel](houdaboulahbel?source=email-315ce730b1f-1726167113097-digest.weekly-257d9905a93d-dd2db739a38a----1-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)in[Systems Thinking Made Simple]( [A linear thinker, a design thinker and a systems thinker walk into a bar…](houdaboulahbel/a-linear-thinker-a-design-thinker-and-a-systems-thinker-walk-into-a-bar-dd2db739a38a?source=email-315ce730b1f-1726167113097-digest.weekly-257d9905a93d-dd2db739a38a----1-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1) [A linear thinker, a design thinker and a systems thinker walk into a bar… They talk about the house of the future. [Member-only content] 4 min read[Claps] 5.2K[Responses] 85](houdaboulahbel/a-linear-thinker-a-design-thinker-and-a-systems-thinker-walk-into-a-bar-dd2db739a38a?source=email-315ce730b1f-1726167113097-digest.weekly-257d9905a93d-dd2db739a38a----1-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1) [Pavel Samsonov](spavel?source=email-315ce730b1f-1726167113097-digest.weekly-138adf9c44c-ad30b6e3d938----2-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)[Pavel Samsonov](spavel?source=email-315ce730b1f-1726167113097-digest.weekly-138adf9c44c-ad30b6e3d938----2-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1)in[UX Collective]( [Nike’s $25B blunder shows us the limits of “data-driven”](spavel/nikes-25b-blunder-shows-us-the-limits-of-data-driven-ad30b6e3d938?source=email-315ce730b1f-1726167113097-digest.weekly-138adf9c44c-ad30b6e3d938----2-102------------------1ebcea0a_0681_4f33_91e2_1a820f03647e-1) [Nike’s $25B blunder shows us the limits of “data-driven” The 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