How To Be Clear With Your Brand Positioning | Pedro Porto Alegre

[{NAME}]({NAME}?source=email-315ce730b1f-1718305131414-digest.weekly-------------------------59cef64e_c2c1_4cdc_a60e_867268a11f63) [Stories for {NAME}]({NAME}?source=email-315ce730b1f-1718305131414-digest.weekly-------------------------59cef64e_c2c1_4cdc_a60e_867268a11f63) [@{NAME}]({NAME}?source=email-315ce730b1f-1718305131414-digest.weekly-------------------------59cef64e_c2c1_4cdc_a60e_867268a11f63)·[Become a member]( [Medium weekly digest]( Today's highlights pedrohportoalegre/how-to-be-clear-with-your-brand-positioning-55f9c7c0309e?source=email-315ce730b1f-1718305131414-digest.weekly--55f9c7c0309e----0-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Pedro Porto Alegre](pedrohportoalegre?source=email-315ce730b1f-1718305131414-digest.weekly--55f9c7c0309e----0-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) [Pedro Porto Alegre](pedrohportoalegre?source=email-315ce730b1f-1718305131414-digest.weekly--55f9c7c0309e----0-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1)· 6 min read [How To Be Clear With Your Brand Positioning Brand positioning is arguably one of the most misunderstood things in marketing. Far too often I see…](pedrohportoalegre/how-to-be-clear-with-your-brand-positioning-55f9c7c0309e?source=email-315ce730b1f-1718305131414-digest.weekly--55f9c7c0309e----0-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) peterdautry/our-sense-of-self-is-an-illusion-13b7eca4b020?source=email-315ce730b1f-1718305131414-digest.weekly-bd87f2832c75-13b7eca4b020----1-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Philosophy Today]( [Peter D'Autry](peterdautry?source=email-315ce730b1f-1718305131414-digest.weekly-bd87f2832c75-13b7eca4b020----1-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Philosophy Today]( 10 min read [Member-only content] [Our Sense of Self is an Illusion Where Psychology, Philosophy, and Mysticism agree](peterdautry/our-sense-of-self-is-an-illusion-13b7eca4b020?source=email-315ce730b1f-1718305131414-digest.weekly-bd87f2832c75-13b7eca4b020----1-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) thisissophietoday/the-best-piece-of-advice-i-was-ever-given-b3f2be3f8953?source=email-315ce730b1f-1718305131414-digest.weekly-84ac01765c52-b3f2be3f8953----2-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Write A Catalyst]( [This Is Sophie Today](thisissophietoday?source=email-315ce730b1f-1718305131414-digest.weekly-84ac01765c52-b3f2be3f8953----2-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Write A Catalyst]( 3 min read [Member-only content] [The Best Piece of Advice I Was Ever Given And it took me twenty years before I listened to it](thisissophietoday/the-best-piece-of-advice-i-was-ever-given-b3f2be3f8953?source=email-315ce730b1f-1718305131414-digest.weekly-84ac01765c52-b3f2be3f8953----2-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) alex-manea/copywriting-headline-templates-that-boosted-my-seo-title-click-through-rate-17d09df32cbe?source=email-315ce730b1f-1718305131414-digest.weekly-ac4c2146e2f-17d09df32cbe----3-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Better Marketing]( [Alex Manea](alex-manea?source=email-315ce730b1f-1718305131414-digest.weekly-ac4c2146e2f-17d09df32cbe----3-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Better Marketing]( 6 min read [Member-only content] [Copywriting Headline Templates That Boosted My SEO Title Click-Through Rate The Meta Title is one of the most important places where you should insert your main keyword if you want a…](alex-manea/copywriting-headline-templates-that-boosted-my-seo-title-click-through-rate-17d09df32cbe?source=email-315ce730b1f-1718305131414-digest.weekly-ac4c2146e2f-17d09df32cbe----3-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) carterandersonlee/i-hated-reading-until-i-found-this-obscure-book-series-5c15f1fcb9c1?source=email-315ce730b1f-1718305131414-digest.weekly-83a207239c74-5c15f1fcb9c1----4-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Books Are Our Superpower]( [Carter Anderson Lee](carterandersonlee?source=email-315ce730b1f-1718305131414-digest.weekly-83a207239c74-5c15f1fcb9c1----4-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Books Are Our Superpower]( 4 min read [Member-only content] [I Hated Reading Until I Found This Obscure Book Series Only one person I know has ever read it](carterandersonlee/i-hated-reading-until-i-found-this-obscure-book-series-5c15f1fcb9c1?source=email-315ce730b1f-1718305131414-digest.weekly-83a207239c74-5c15f1fcb9c1----4-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) ceearr33/hi-i-f356046d6eae?source=email-315ce730b1f-1718305131414-digest.weekly-dc4397d4a1e1-f356046d6eae----5-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Promptly Written]( [Cee Arr](ceearr33?source=email-315ce730b1f-1718305131414-digest.weekly-dc4397d4a1e1-f356046d6eae----5-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Promptly Written]( 2 min read [Member-only content] [Hi, I — Poetry.](ceearr33/hi-i-f356046d6eae?source=email-315ce730b1f-1718305131414-digest.weekly-dc4397d4a1e1-f356046d6eae----5-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) sisyphus089/the-myth-of-self-improvement-a007477a4168?source=email-315ce730b1f-1718305131414-digest.weekly--a007477a4168----6-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Ben Thomas](sisyphus089?source=email-315ce730b1f-1718305131414-digest.weekly--a007477a4168----6-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) [Ben Thomas](sisyphus089?source=email-315ce730b1f-1718305131414-digest.weekly--a007477a4168----6-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1)· 8 min read [Member-only content] [The Myth of Self-Improvement We seem to be more free than ever before. We can order whatever food we’d like. We can travel almost anywhere…](sisyphus089/the-myth-of-self-improvement-a007477a4168?source=email-315ce730b1f-1718305131414-digest.weekly--a007477a4168----6-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) dustinarand/what-if-you-learned-your-favorite-love-song-was-actually-about-rape-a1d633443fbd?source=email-315ce730b1f-1718305131414-digest.weekly-4586398ba0ca-a1d633443fbd----7-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Minds Without Borders]( [Dustin Arand](dustinarand?source=email-315ce730b1f-1718305131414-digest.weekly-4586398ba0ca-a1d633443fbd----7-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Minds Without Borders]( 7 min read [Member-only content] [What if You Learned Your Favorite Love Song was Actually About Rape? Thoughts on ambiguity and the duty to confront it](dustinarand/what-if-you-learned-your-favorite-love-song-was-actually-about-rape-a1d633443fbd?source=email-315ce730b1f-1718305131414-digest.weekly-4586398ba0ca-a1d633443fbd----7-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) vplutphoto/wild-birds-816306256a25?source=email-315ce730b1f-1718305131414-digest.weekly-9e983b83ac4-816306256a25----8-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [The Environment]( [V. Plut](vplutphoto?source=email-315ce730b1f-1718305131414-digest.weekly-9e983b83ac4-816306256a25----8-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [The Environment]( 7 min read [Member-only content] [Wild Birds A Personal Note](vplutphoto/wild-birds-816306256a25?source=email-315ce730b1f-1718305131414-digest.weekly-9e983b83ac4-816306256a25----8-110------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) peter_96854/whenever-i-forget-someones-name-i-always-use-this-brilliant-hack-73386085987b?source=email-315ce730b1f-1718305131414-digest.weekly-eca1ba5ae1ca-73386085987b----9-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [ILLUMINATION]( [Peter Mukherjee](peter_96854?source=email-315ce730b1f-1718305131414-digest.weekly-eca1ba5ae1ca-73386085987b----9-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [ILLUMINATION]( 5 min read [Member-only content] [Whenever I Forget Someone’s Name, I Always Use This Brilliant Hack Avoid potentially embarrassing situations at functions or while networking by remembering this brilliant…](peter_96854/whenever-i-forget-someones-name-i-always-use-this-brilliant-hack-73386085987b?source=email-315ce730b1f-1718305131414-digest.weekly-eca1ba5ae1ca-73386085987b----9-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) karen-kaye/the-truth-about-the-wage-gap-from-someone-who-saw-everyones-salary-626c160bf662?source=email-315ce730b1f-1718305131414-digest.weekly-abd3ce9b2daa-626c160bf662----10-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Startup Stash]( [epiphany](karen-kaye?source=email-315ce730b1f-1718305131414-digest.weekly-abd3ce9b2daa-626c160bf662----10-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Startup Stash]( 4 min read [Member-only content] [The Truth About the Wage Gap from Someone Who Saw Everyone’s Salary There are only two things that determine salary — and one of them is you.](karen-kaye/the-truth-about-the-wage-gap-from-someone-who-saw-everyones-salary-626c160bf662?source=email-315ce730b1f-1718305131414-digest.weekly-abd3ce9b2daa-626c160bf662----10-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) ameeromidvar/apples-all-new-design-language-986cdc4c29b4?source=email-315ce730b1f-1718305131414-digest.weekly-48e972f5c24e-986cdc4c29b4----11-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Bootcamp]( [Ameer Omidvar](ameeromidvar?source=email-315ce730b1f-1718305131414-digest.weekly-48e972f5c24e-986cdc4c29b4----11-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Bootcamp]( 5 min read [Apple’s all new design language My name is Ameer, currently the designer of Sigma. I’ve been in love with design since i was a kid. It was…](ameeromidvar/apples-all-new-design-language-986cdc4c29b4?source=email-315ce730b1f-1718305131414-digest.weekly-48e972f5c24e-986cdc4c29b4----11-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) ana-frugaard/this-is-what-happens-to-your-brain-when-you-leave-the-u-s-e79fa51d508f?source=email-315ce730b1f-1718305131414-digest.weekly-9c1a7e787501-e79fa51d508f----12-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [ILLUMINATION-Curated]( [Anastasia Frugaard](ana-frugaard?source=email-315ce730b1f-1718305131414-digest.weekly-9c1a7e787501-e79fa51d508f----12-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [ILLUMINATION-Curated]( 6 min read [Member-only content] [This Is What Happens to Your Brain When You Leave the U.S. How my habits changed within a month of leaving America](ana-frugaard/this-is-what-happens-to-your-brain-when-you-leave-the-u-s-e79fa51d508f?source=email-315ce730b1f-1718305131414-digest.weekly-9c1a7e787501-e79fa51d508f----12-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) matejlatin/designer-engagement-report-c44a701d2ef5?source=email-315ce730b1f-1718305131414-digest.weekly-138adf9c44c-c44a701d2ef5----13-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [UX Collective]( [Matej Latin](matejlatin?source=email-315ce730b1f-1718305131414-digest.weekly-138adf9c44c-c44a701d2ef5----13-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [UX Collective]( 12 min read [Designer engagement report Top 3 problems for designers: no research, no design strategy, and no career progression](matejlatin/designer-engagement-report-c44a701d2ef5?source=email-315ce730b1f-1718305131414-digest.weekly-138adf9c44c-c44a701d2ef5----13-73------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) saranobregafn/the-5-data-science-skills-you-cant-ignore-in-2024-ceba3ea7726c?source=email-315ce730b1f-1718305131414-digest.weekly-7f60cf5620c9-ceba3ea7726c----14-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1 [Towards Data Science]( [Sara Nóbrega](saranobregafn?source=email-315ce730b1f-1718305131414-digest.weekly-7f60cf5620c9-ceba3ea7726c----14-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) in [Towards Data Science]( 15 min read [Member-only content] [The 5 Data Science Skills You Can’t Ignore in 2024 Boost your career with these essential data science skills](saranobregafn/the-5-data-science-skills-you-cant-ignore-in-2024-ceba3ea7726c?source=email-315ce730b1f-1718305131414-digest.weekly-7f60cf5620c9-ceba3ea7726c----14-102------------------59cef64e_c2c1_4cdc_a60e_867268a11f63-1) See more of what you like and less of what you don’t. [Control your recommendations]( Read from anywhere. [Get Medium on the App Store]( Medium on Google Play]( Sent by [Medium]( 548 Market St, PMB 42061, San Francisco, CA 94104[Unsubscribe]( from this type of email·[Switch to the Daily Digest]( Center]( Policy]( of service](