When martech ≠ martech

What constitutes true martech? Greetings, Marketer, Last month, MarTech Today Editorial Director (and upcoming MarTech Conference keynote speaker), Kim Davis, asked senior marketers like you a [curious question](: “Where do you draw the line with martech?” Why ask? A recent CabinetM report about martech stacks saw marketers listing tools that didn’t seem to be martech tools at all, including YouTube, Sharepoint, JIRA, GoToWebinar, Zapier, and Zoom. “Sure, marketers might use any of these tools,” Kim wrote, “but they weren’t developed for marketers, and any of them might be used by almost any team in the organization.” So… what separates a technology marketers use from marketing technology? Join 10,000 senior marketers to explore this thought-provoking question -- and the critical marketing technologies that help streamline operations and deliver exceptional customer experiences -- at The MarTech Conference, online March 16-17. Your free All Access pass unlocks three empowering keynotes from Kim, MarTech program chair -- Scott Brinker, and best-selling author -- Nancy Duarte, plus 40+ tactic-rich sessions all about reaching (and converting) your ever-evolving customer. [See The Agenda]( Have any questions? Reply and let me know! - Lauren Donovan, your MarTech concierge P.S. Work conflict? Time zones don’t line up? [Register anyway]( -- all sessions are immediately available for viewing on-demand, so you can train when it fits your schedule. This email was sent to {EMAIL}. [Unsubscribe.]( This email was sent by: [The MarTech Conference]( - a conference produced by Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]( [Contact Us]( © 2006-2021 Third Door Media. All Rights Reserved.