Plus, the ad industry steps up to meet privacy and signal-loss challenges [View in browser]() | [Share]() Mar 15, 2024 [Martech: Martech is Marketing]() The wave of new AI tools promises to take marketing to a higher level of efficiency and, ideally, creativity. Customers are caught in this wave too. News about rapidly advancing capabilities to generate content is everywhere, along with cautionary tales about deepfakes and haywire chatbots. Consumers and B2B prospects are on high alert, in some cases understandably so. In this climate, marketers need a playbook for building and maintaining trust in the AI era. Today, contributor Ali Schwanke [provides some helpful tips](). Also today, editor at large Kim Davis outlines the ad industryâs response to [the new privacy-by-design ecosystem]() detailed in the IABâs annual âState of Dataâ report. AI, customer experience, data and other pressing topics are all on the agenda for The MarTech Conference, held virtually next week. [Register here for free](). And [check out this interview]() with one of our featured speakers, Alicia Arnold. Chris WoodEditor [Adobe-300x250-3-11-24]() Customer experience [How to protect customer trust when using AI]()
[securing-data-ali-schwanke]() With AI everywhere, suspicion is on the rise. A companyâs reputation plays an increasingly important role, so how do you avoid damaging it? Digital advertising [Ad industry steps up to meet signal loss, privacy challenges: IAB]()
[IAB]() The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Marketing technology [The sticky problem of martech integration]()
[martech-integration-mike-maynard]() Martech innovations have created hundreds of little islands of strategy, tactics and data. Data [Improve your return on ad spend with first-party data]()
[Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. Customer experience [How high-tech brands are winning with relevant experiences]()
[Personalization-that-exceeds-expectations]() As more and more customers report their desire for personalization, top brands understand the importance of investing in the right tools to make it happen. MarTech Conference [Q&A with Alicia Arnold: The MarTech Conference]()
[MarTechConf-speaker-og]() Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience. [AtData-MarTech-Newsletter-Ad-2024-03]() Marketing artificial intelligence (AI) [Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite]()
[oracle-1920]() At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. MarTech buyer's guides [Compare 11 top marketing automation platforms]()
[Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [AI-powered martech releases and news: March 14]()
[robot-news]() Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. Free online event for marketers [MarTech kicks off next week!]()
[The-5-pillars-of-AI-operations-in-marketing]() Discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI â all for free, and all without leaving your desk. Join us online, this coming Tuesday and Wednesday (March 19-20), for free at MarTech! [See the agenda]() From Search Engine Land - [Reddit launches new ad format that closely resembles user posts]()
- [Google SGE could cost publishers $2 billion in ad revenue]()
- [LinkedIn now allows brands to sponsor any organic post]()
- [Googleâs March 2024 core update: 5 things you need to know]()
- [How to identify and rank for âhidden gemsâ in SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()