🎛️ How social listening can be a B2B content marketing goldmine

Plus, scaling personalized experiences: From anonymity to insight [View in browser]() | [Share]() Feb 26, 2024 [Martech: Martech is Marketing]() Let’s leap into this week because, yes, it’s Leap Year again with that extra, added February day. Since we are all getting 24-hour gratis, maybe it’s time to think about all those things you never have enough time for: Taking a fresh look at the architecture of your team or your martech stack. Reviewing some of those old workflows that haven’t changed in years. Thinking about an actual AI strategy rather than a few use cases for ChatGPT. Of course, you could also take a moment to register (free) for MarTech. The [agenda is right here](). Of course, we hope you have time to do that when it’s not a Leap Year too. Kim DavisEditor at large [Contentsquare-300x250-1]() B2B marketing [How social listening can be a B2B content marketing goldmine]() [Social-listening-for-B2B-content]() Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience's own words guide your content creation. Customer journey orchestration [Scaling personalized experiences: From anonymity to insight]() [personalization-network-segmentation-targeting-customer-ss-1920_dnuyaf]() How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging. Data [Tableau Pulse uses AI to make data more accessible]() [5-tips-to-extract-true-value-from-your-data]() The new offering from Salesforce's Tableau will deliver AI-generated digests to your preferred workflows. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. MarTech webinar [AI-Driven Content Strategies for 2024]() [Webinar_Tomorrow]() Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. Email marketing [If you’re marketing on ‘Email Island,’ don’t get yourself voted off]() [email-island]() Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? [Acoustic-300x250-1]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Data [Data visualization: How to transform analytics data into actionable insights]() [Data-visualization-Extracting-golden-insights-from-digital-marketing-data]() Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Join Microsoft, Salesforce, Tealium, and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions, and strategies that can help you deliver exceptional customer experiences in the age of AI No registration fee, no travel, no time out of the office. [See the agenda]() From Search Engine Land - [Best of SearchBot: Guide me through a technical SEO audit]() - [Google investigating Local Services Ads bug]() - [LinkedIn publishes actionable steps before third-party cookie deprecation]() - [How to speed up site migrations with AI-powered redirect mapping]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()