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🎛️ What do Taylor Swift and martech have in common?

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Thu, Feb 8, 2024 11:03 AM

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Plus, Greg Kihlstrom — from music to marketing | Feb 08, 2024 The last 12 months have been some

Plus, Greg Kihlstrom — from music to marketing [View in browser]() | [Share]() Feb 08, 2024 [Martech: Martech is Marketing]() The last 12 months have been something, right? Between Taylor Swift and Barbie, it’s… wait, wrong newsletter. Let me try again: AI, layoffs, cookies — it’s been a heckuva ride. Career-wise it would be really helpful right now to know which skills are hot and what’s happening with salaries, right? There’s a way to get that information. Take our quick, easy [Salary and Career Survey]() and we will notify you via newsletter as soon as the results are out. (Hint: Soon.) You didn’t think we were going to get through this newsletter with only one mention of AI, did you? Artificial intelligence is supposed to give marketers a big advantage, but how do you get that when everyone has AI? By using it strategically with the best integrations. [Ali Schwanke explains why this is key to staying ahead of the competition](). Constantine von HoffmanManaging Editor [Adobe-300x250_2.5.2024image]() Marketing artificial intelligence (AI) [Why integrations will be critical to AI in 2024]() [poop]() When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Marketing technology [Greg Kihlstrom: Spotlight on the expert]() [spotlight_expert_f2]() Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web. Digital advertising [IAB Tech Lab slams Google Privacy Sandbox]() [poop-3]() IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google. MarTech webinar [Keeping up with the changing digital landscape]() [live-webinar-woman-laptop-red-text]() As privacy regulations tighten their grip, and browsers implement changes to restrict third-party cookies, it’s crucial for marketers to keep up with the intricacies of privacy compliance. Customer data platform (CDP) buyer's guide [How to decide if your organization needs a customer data platform]() [CDP-MIR-2024-Cover]() 11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase. [AtData-MT-Newsletter-Ad-2024-02]() Content marketing [Owned asset optimization: The key to connecting with financial consumers]() [Owned-asset-optimization-The-key-to-connecting-with-financial-consumers]() Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content. MarTech buyer's guides [New for 2024! Guide to identity resolution platforms]() [IDR-MIR-2024-cover]() As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages, creating more profitable customer journeys. [Learn more]() Agile marketing [How agile marketing teams can work with AI]() [How-agile-marketing-teams-can-work-with-AI]() Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [Microsoft Copilot updates: New design, image editing tools and video highlights]() - [Want to speak at SMX Advanced? Now’s the time to submit your session ideas]() - [Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses]() - [Value-based bidding: Why it’s key to boosting your Google Ads]() - [Product page SEO: A complete guide]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()

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