🎛️ 7 steps to getting everything from your marketing software

Plus, how to turn your brand into a performance publisher [View in browser]() | [Share]() Dec 13, 2023 [Martech: Martech is Marketing]() You might already have the solution and not know it yet. That’s because a lot of the technology in an organization’s stack is underutilized. Today, our contributor Ali Schwanke [offers important steps]() for evaluating what you have and how to get more out of it. It’s all about connecting the dots and bridging knowledge gaps between teams. And also today, contributor RJ Licata [digs deep into brand content](). With every blog post and podcast your brand creates, there’s valuable information that can benefit your customers. Think more like a publisher and tie that content together. It’s a better experience for your customer and it can improve ROI for your business. Chris Wood,Editor [Salesforce-Trends-in-Generative-AI-Display-Ad-OptionA-300x250-1]() Marketing technology [7 steps to make sure you’re getting everything from your marketing software]() [Maximize-before-you-buy-Putting-an-end-to-under-implemented-marketing-software]() Are you constantly upgrading to the tools to add functionality? You may not need to. Here's how to avoid the pitfalls of under-implementation. Content marketing [How to turn your brand into a performance publisher]() [How-to-turn-your-brand-into-a-performance-publisher]() Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. Mobile marketing [Infobip partners with Community to launch a global messaging offering]() [Kerry-W]() A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Data [AI is only as smart as the data you feed it]() [Adlucent_AI]() Learn why predictive analytics is key to using AI for above-and-beyond search performance. MarTech webinar [Tomorrow! Future proof your marketing for 2024: Master the AI-privacy balancing act]() [woman-laptop-live-webinar-orange]() AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, major players like Apple and Google are eliminating the tracking tools that marketers rely on. See how metadata can help with both. Digital asset management (DAM) [3 questions to ask about digital asset management processes]() [Heres-why-you-need-a-DAM-workflow-—-and-how-to-set-it-up]() After asking these questions, communicate the new process to your team using process workshops and visualizations. [Contentsquare-EN-Future-2024-IG-Square-300x250-Copy1]() Content marketing [Content marketing: What it is and why marketers should care]() [Content-marketing]() Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel]() This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. Content marketing [A B2B marketer’s guide to long-form content]() [A-B2B-marketers-guide-to-long-form-content]() Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! [Take the survey]() From Search Engine Land - [The content marketing advantage of generative AI]() - [Search Engine Land’s commitment to use generative AI responsibly]() - [Search Engine Land celebrates its 17th birthday]() - [9 interesting Google patents from 2023 and what they mean for SEO]() - [Paid search for lead gen: Tips for new accounts with limited budgets]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()