🎛️ Tags vs. metadata in DAM

Plus, Bermuda’s 3D out-of-home breakthrough [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 07, 2022 Dec 07, 2022 Good morning, Marketer, and where are your customers today? Chances are, they’re in multiple places at once. They could be at home while working. Or looking up directions to a next destination while trying not to bump into people where they are currently. The content you serve to them needs to fit all of these contexts. To help achieve this all at scale, contributor Michelle Tackabery offers some [helpful guidelines about tagging and metadata in DAM](). Part of the added complication — and opportunity — for marketers is that new contexts keep getting created. That’s why we’ve been watching the out-of-home space. Here’s how [Bermuda is using an eye-popping 3D ad]() to build street buzz and digital engagement in contexts. Chris Wood,Editor [Tags vs. metadata in DAM: What’s the difference?]() Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM. [Read More]() [Bermuda Tourism launches 3D digital out-of-home in New York]() Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked. [Read More]() [8 easy ways to improve your marketing capabilities]() Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how. [Read More]() [Supercharge your marketing ROI for success]() Measuring marketing performance is a delicate balance between science and art. [Read more]() [Webinar Tomorrow: Connect customer data to drive marketing efficiency]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [RSVP today!]() [Digital out-of-home advertisers seek hyper-local, contextual targeting]() New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. [Read More]() [What every marketer needs to know about programmatic advertising]() Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [19 CDP use cases that can annoy or engage your customers]() Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Google Chrome adds 3 site search shortcuts]() - [Google helpful content system update rolling out now (December 2022 update)]() - [4 new Microsoft features, and 5 other December updates]() - [Ecommerce SEO & UX: 4 simple tips to boost traffic and sales]() - [Location pages in Google’s crosshairs after October spam update]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()