🎛️ Adobe releases data on early holiday shopping and prices

Plus, why we care about B2C marketing: A guide for marketers [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 14, 2022 Nov 14, 2022 Good morning, Marketer, is Twitter still up? Two weeks ago, I asked whether those brands using Twitter as an advertising channel would abandon it. For the time being, at least, the answer from General Motors, Audi, General Mills, Pfizer and other major brands is “Yes.” I am claiming no special credit for anticipating this. That Musk would bring chaos to Twitter seemed likely to many observers, although the sheer amount of chaos would have been hard to predict (laying off staff, rehiring for the same jobs offering remote work as a benefit, ordering everyone back to the office…). Facebook, of course, has shrugged off boycotts from major advertisers in the past. That’s because the bulk of its advertising revenue comes from a tier of smaller brands that are almost wholly dependent on Facebook. Twitter has no such tier. We await developments. Kim DavisEditorial Director [Why we care about B2C marketing: A guide for marketers]() Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2B marketers and trends for 2023 and beyond. [Read More]() [Adobe releases data on early holiday shopping and prices]() Good news for marketers and consumers: Spending increases while prices decline. [Read More]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read More]() [Unify customer data across multiple brands and systems]() Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. [Learn more]() [Webinar: Use AI and USG to deliver more engaging, personalized experiences]() Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content to drive more conversions and revenue. [RSVP Today!]() [Why we care about data clean rooms]() Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. [Read More]() [How to create an effective apology email: 7 examples]() Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples. [Read More]() [Who likes ads? TikTok users, that's who.]() TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. This report explores how users interact with TikTok and what this means for brands who want to reach them. [Learn more]() [Why we care about B2B marketing: A guide for marketers]() Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [TikTok has launched an in-app ecommerce feature]() - [The SEO career path: What it may look like and how to level up]() - [The search marketer’s new imperative: Capturing first-party data]() - [Google Ads Reach Planner now forecasts Video Action campaigns]() - [YouTube has expanded its comment translations and smart replies]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()