🎛️ What part should marketing play in governing AI?

Plus, 10 reasons you should attend The MarTech Conference online (for FREE!) [View in browser]( | [Share]() [Martech: Martech is Marketing]() Aug 10, 2022 Aug 10, 2022 Good morning, Marketer, and who’s watching your AI? As organizations adopt artificial intelligence and machine learning for an increasing number of marketing functions and other applications, human team members need to assume greater responsibilities for these powerful solutions. Contributor Theresa Kushner [outlines marketing’s role in AI governance for us today](). Left unchecked, AI could unintentionally expose sensitive information or spit out irrelevant messages due to “model drift.” It’s best to catch these glitches internally. If your customers encounter a compromised experience due to unruly automated functions, they will be sure to let you know. Or they might just opt out and move onto another business. Chris Wood,Editor [Governing AI: What part should marketing play?]() With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? [Read More]() [Attentive launches text-to-buy solution with Shopify’s Shop Pay]() Marketers can expand commerce through SMS campaigns and improve text experiences. [Read More]() [Don't miss this webinar! Unlock the Power of TikTok for Your Social Strategy]() With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. Don’t get left behind. [RSVP Today]() [Invoca announces new integration with Five9]() The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams. [Read More]() [The 5 steps marketing leaders practice during digital transformation]() Learn how marketing leaders succeed with digital work management solutions during the hybrid work era. [RSVP Today]() [What is call analytics software and how is AI giving marketers more power to measure inbound call data?]() The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. [Read More]() [Will in-person events continue to be impacted as COVID constantly reinvents itself?]() With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey. [Read More]() [Cutting-edge martech is just a click away...]() Grab your free MarTech pass now and join us online, September 28-29, to discover dozens of tools, technology, and solutions that can help you exceed customer expectations. Available live and on-demand! [See what’s in store]() From Search Engine Land - [Webinar: What ad channels work best for your brand?]() - [What percentage of your budget should go toward SEO?]() - [Google Search outage causing major issues with search quality and indexing]() - [Layer on the automation: How to combine automation options for PPC success]() - [Want to speak at SMX? Now’s the time to submit a pitch!]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()