🎛️ How to stop vendors from taking advantage of you

Facebook overhauls its adtech to settle federal bias suit. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 23, 2022 Jun 23, 2022 Good morning, Marketer, don’t let summer pass you by. Irritation with vendors is almost universal in business and sometimes it’s even justified. Everyone has a story about the time a vendor did “that thing” that almost ruined the project. We tell them to each other because it’s an experience we all have in common. Also, they’re a lot more fun than stories about everything going smoothly or “the time the vendor saved the day.” Those happen, too. As much as we hate to admit it, usually we are partly responsible if there’s a problem with a vendor. To help with that read Gene De Libero’s [great, quick guide on handling vendors](). The short form: Do your homework, know what you’ve got and how it operates, and have a very clear understanding of where you want to be when the project finishes. Gene’s version is a lot more helpful than that. Constantine von Hoffman,Managing Editor [5 steps to martech stack success]() How to be sure you're in the driver's seat, not the vendor. [Read More]() [Facebook agrees to revamp adtech over discrimination charges]() Second time company has settled a federal lawsuit about advertising bias. [Read More]() [Why clean data is key to organizational success]() Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. [Read More]() [Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic]() Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic. [Read More]() [Movable Ink’s Da Vinci thinks outside the campaign box]() Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization. [Read More]() [Real Story on MarTech: Most important vendor selection tips]() Important lessons to keep in mind when choosing technology. [Read More]() [A CDP is not a CRM, DMP or marketing automation platform]() Download this MarTech guide to customer data platforms to find out exactly what a CDP is and whether or not you need one. [Read More]() [The rise of omnichannel content platforms]() Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() Shorts Quote of the Day “We made a decision a long, long time ago to be different from our neighbors to the south. We love them but we’re not them. We’re different. … [These changes] will foster the creation of good jobs in the cultural sector, make Canadian content more accessible, and make it easier for people to find homegrown Canadian music and stories.” – Pablo Rodriguez, Canadian minister for cultural affairs, on [new rules requiring YouTube, TikTok and streaming services to add more content made in Canada]() From Search Engine Land - [Twitter testing Notes, a long-form content feature]() - [Meta unveils new policy to fight fake reviews]() - [Google adds LGBTQ+ owned attribute to business profiles]() - [Finding weird stuff (FWS) is part of SEO]() - [Microsoft launches Cash back promotions for product ads]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()