🎛️ HubSpot brings popular enterprise features to pro-level customers in its latest release

Plus, the benefits of being purpose-driven as a brand [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 13, 2022 Jun 13, 2022 Good morning, Marketer, and let’s take gaming seriously. I had a very interesting discussion last week with Jonathan Troughton, co-founder of intrinsic virtual ad platform Frameplay, as well as Cary Tilds, his chief strategy and operations officer, and Zoe Soon, VP, Experience Center at the IAB. The backdrop for the conversation was the sheer size of the gaming audience, numbering some three billion users worldwide. We hear a lot about CTV as the future of advertising, but the CTV audience — while growing — is much smaller. The ability to serve ads appropriate to the context of the game, without interrupting the gaming experience, and with metrics not just for viewability but for user attention, is valuable right now and will be priceless in a full-fledged metaverse environment. Marketing consultant Tim Parkin told me earlier this year that the gaming industry will be ahead of the curve when it comes to the metaverse: “The whole gaming culture is something marketers should really pay attention to,” he said, “because there are many things that will see new, but are just passé to the gaming industry.” Read Tim’s thoughts on the coming metaverse below. Kim DavisEditorial Director [HubSpot brings popular enterprise features to pro-level customers in its latest release]() Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May. [Read More]() [Why being purpose-driven goes hand-in-hand with being profit-driven and resilient]() Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven. [Read More]() [Webinar: An easy-to-use, actionable ABM framework (finally!)]() Proven examples to help you execute your account-based programs. [Read More]() [OneTrust lays off 950 employees]() Privacy management startup hit by flight of capital out of VC funds. [Read More]() [IAB Tech Lab prepares digital media industry for ‘watershed moment’]() AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. [Read More]() [What do SEO platforms do and how do they help marketers get found on search engines?]() Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. [Read More]() [MarTech Guide to Identity Resolution]() Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual – has become critical to marketing success and essential for compliance with data privacy laws. [Read More]() [Marketers: The metaverse is coming]() The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks. [Read More]() [Join the Third Door Media team]() Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. [Learn more]() From Search Engine Land - [YouTube lifts some restrictions for mastheads ads]() - [Twitter removes nofollow attribute from links in tweets]() - [10 quick and easy tips from LinkedIn for creators]() - [LinkedIn announces boosting for Event posts]() - [The latest jobs in search marketing]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()