🎛️ If you want consumers to trust you, tell them what you really stand for

Why event tech is a marketing must-have [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 24, 2022 May 24, 2022 Good morning, Marketer, hope you’re getting out into the sun! In January 1964, a group of Atlanta residents wanted to hold a dinner honoring the native son who had won that year’s Nobel Peace Prize. The mayor tried to get business leaders on board but, for some reason, most weren’t interested in having a meal with Rev. Martin Luther King Jr. Most, but not all. One in particular made his unhappiness known. That one was Robert Woodruff, CEO of a small local firm called Coca-Cola. He threatened to move the company’s HQ to another city if Rev. King wasn’t honored. Tickets sold out practically overnight. Woodruff did the right thing at a time when companies were always silent on any issue that could be seen as “controversial.” And white consumers – who were the only ones who mattered at the time – liked it that way. Today that is no longer the case. [As our story today points out](), people want to know if you are with them or against them. The implications for marketing are huge. Marketers must make sure the C-suite knows silence is no longer an option. Constantine von Hoffman,Managing Editor [Public wants to know where brands stand on issues, surveys show]() 71% of US customers wants companies to speak out on important issues. [Read More]() [The power and limitations of universal IDs]() Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. [Read More]() [Webinar Today: Overcome third-party data challenges for CX success]() See how brands can creatively collect first-, second-and third-party data to engage and retain consumers. Join our experts from Redpoint Global and learn how to deliver omnichannel, real-time interactions for sublime customer experiences. [There’s still time to RSVP!]() [Why event technology is critical to marketing success]() In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. [Read More]() [HubSpot expands App Accelerator program internationally]() Developers can get access to technical expertise, help with marketing and funding. [Read More]() [Why we care about RevOps: A marketer’s guide]() RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it. [Read More]() [Take your marketing knowledge to a new level]() Unlock four focused hours of live training and Q&A that will empower you to identify and purchase the right martech for your company, deliver attribution your CFO will love (with the data you already have), and smoothly transition to Google Analytics 4. [Choose your Master Class]() Shorts “It’s very easy to make that call early and make the recession for yourself before the actual recession comes along.” – [Nick Studer, CEO of consulting firm Oliver Wyman Group](), on over-anticipating an economic downturn. From Search Engine Land - [Webinar: Overcome third-party data challenges for CX success]() - [Is Google Search showing fewer sitelinks]() - [Google News new design being tested]() - [How privacy changes affect B2B paid search marketing]() - [Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()