🎛️ How to get the most out of your creative talent

Plus, steps toward greater personalization [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 15, 2022 Apr 15, 2022 Good morning, Marketer, and if you’re searching for signs of the metaverse, try dollar signs. Many searchers are making that leap, it seems, specifically with big videogame plays. Are they metaverse plays? Game publisher SolitaireBliss analyzed Google search data and found that online searches for “sony metaverse” spiked 685% on April 12, a day after Epic Games announced they’d raised a cool $2 billion in investment from Sony and others. The LEGO Group’s holding company KIRKBI was also in on the play, so naturally “lego metaverse” was another popular search (up 229% on 4/12), as was “epic games metaverse” (up 384% on the same day). There was a lot of metaverse talk among the gaming and advertising people [at IAB’s Playfronts last week in New York](). The money and attention in gaming isn’t just about in-game ads, but evolving metaverse experiences. At least, that’s what these recent dollar signs are pointing to. Chris Wood,Editor [How to get the best out of creative talent in a data-driven world]() Creative work begins where numbers end but must never lose touch with the data. [Read More]() [How marketers can take steps toward greater personalization]() Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically. [Read More]() [Proven steps to getting started with ABM]() Anyone can argue that the popularity and successes of account-based marketing (ABM) are unmatched. Lately, marketers looking to get started with ABM are often flooded with terms like “strategy,” “thought leadership” or “best practices.” Thus, many B2B marketers are eager to implement the core tenants of ABM but are unsure of where to begin. [Read more]() [IAB Tech Lab announces ads.txt updates]() New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere. [Read More]() [Conversion rate optimization checklist]() What if you could endlessly increase conversions on your webpages and digital activations? Follow the CRO checklist from Whereoware to incrementally get more customers to take action, like buying, downloading, or subscribing. [Learn more!]() [App opt-in rates climb despite Apple’s permission requirements]() Rate hits 25%, up 9% since the release of AppTrackingTransparency feature. [Read More]() [Tech companies flock to out-of-home during comeback year]() Apple is second only to McDonald's in top OOH advertisers during 2021. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() Shorts What we’re reading. It’s been a year since Apple’s ad identity overhaul, and maybe it’s seemed longer than that. Identity company Lotame updated its estimates on the changes’ impact on the rest of the mobile industry. A year ago, Lotame estimated the impact would cost the likes of Twitter, Snap and YouTube close to $10 billion, with Facebook/Meta shouldering most of the burden. Now the estimated revenue hit is approaching $16B. Breakdown by platform and comments [here](). From Search Engine Land - [4 tips for successful TikTok videos from TikTok]() - [Shifting to Google Responsive Search Ads: 3 must-know tips]() - [YouTube launching new search insights tool]() - [Marketers report Meta bug turning off Facebook ads]() - [Google Ads launches manager account dashboards]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()