🎛️ Does your marketing team need a DXP?

Plus, addressability is a “slow-motion train wreck” [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 09, 2022 Feb 09, 2022 Good morning, Marketer, are you certain you want to go freelance? In Monday’s newsletter, Kim wrote about the Great Resignation: “In article after article, I am reading that marketers are choosing the freelance life,” so they can work with “clients of their own choosing, in their preferred location, and at the hours that suit them best.” Freelancing is not always so idyllic. Clients will demand you be available for early morning Zoom meetings and late night calls to discuss the “couple of changes” that need to be made to your work. You’ll likely have to master skills that are out of your wheelhouse. Ask yourself: are you really a natural salesperson, or accounts receivable clerk? And the pressure of making payroll, when feeding your family is on the line, can be overwhelming. If freelancing is the path you’ve chosen, Godspeed. But if you’re working in-house at a company or agency, please take our 2022 [MarTech Salary and Career Survey](). It takes less than 5 minutes to complete. We look forward to sharing the results with you all. Chris ElwellCEO, Third Door Media [Addressability is a ‘slow-motion train wreck,’ says IAB CEO]() In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges. [Read More]() [Google announces new features for Search Ads 360]() Google announces a revamp to its enterprise campaign management platform. [Read More]() [The end of A/B testing]() Marketers recognize that personalization increases campaign performance; they are rapidly adopting personalization products. Today, the most common method for personalization is to run A/B tests to find the best marketing approach for each customer segment or microsegment. But A/B testing does not scale – the more dimensions and choices you want to test, the longer it takes. Learn how self-learning AI will transform how marketers personalize. [Read more.]() [Does your marketing team need a digital experience platform (DXP)?]() While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. [Read More]() [Creatio launches major update to its no code platform]() Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications. [Read More]() [Discover cutting-edge martech solutions... without leaving your desk]() Grab your free MarTech pass now and join us online, March 29-30, to discover dozens of time-saving tools and technologies that will help your organization reach a new level of success. [Register For Free]() [IDG Communications acquires Selling Simplified]() Macworld publisher adds business intelligence to growing B2B marketing stack. [Read More]() Shorts Quote of the day: “If we don’t diversify our approach to the market, soon we’ll be operating by the equivalent of candlelight. The industry risks losing $10 billion in annual sales – without a serious plan for what happens when everyone’s in the dark.” [Angelina Eng](), vice president, measurement and attribution at the IAB’s Programmatic+Data Center From Search Engine Land - [Google adds Journeys to Chrome: search your history by topic]() - [Google launches revamped Search Ads 360]() - [Bing News PubHub moves to Bing Webmaster Tools]() - [Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers]() - [4 ways to boost your paid search performance]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()